Disruptive Innovation in Hospitality Sector- Report

BUSINESS INFORMATION
SYSTEM

TABLE OF CONTENTS
1.0 INTRODUCTION.....................................................................................................................1
2.0 DISRUPTIVE INNOVATION IN HOSPITALITY SECTOR.................................................1
3.0 ROLE OF INFORMATION SYSTEM IN MENTIONED DISRUPTIVE HOSPITALITY
SECTOR..........................................................................................................................................2
4.0 CONCLUSION..........................................................................................................................3
REFERENCES................................................................................................................................4

1.0 INTRODUCTION
In the modern era of globalisation, innovation has become the most disruptive act to gain
rapid results that diverts all the attention of market and its users. With an aim to attain more
growth for the businesses, corporate uses new innovation ideas that supports them to achieve its
declared goals (Booker, Bontis & Serenko, 2008). It is termed as Disruptive innovation where a
business takes a set of actions with new innovative ideas to bring a standard shift in its present
practices. Due to this impact, existing similar leading business and their products ultimately loses
their place from the market due to this disruptive innovation.
2.0 DISRUPTIVE INNOVATION IN HOSPITALITY SECTOR
Considering the present hospitality scenario of hospitality sector, where a guest has to
search for a hotel, consider the reviews by previous visitors, book a room by call/walk-in
method, see the room and then confirm it. It is a kind of long process which eventually consumes
more time and has limited form of resources. Disruptive Innovation in hospitality business could
be in form of stay homes, flats, club houses, apartment rooms, etc., which would be used as
hotels (Foster & O’Driscoll, 2010). Company offering this facility could hire or make a contract
with the owner for using their property for such purpose and in return pay them a certain amount
of monthly/ annually rent. They could appoint the holder of the property for maintaining a clean
environment, proper rooms, and stay home standards, so that every time the guest checks-in they
would have a nice and clean room. It is advantage to the company that they regardless for them
to comply with the complex laws and regulatory framework a hotel industry have to follow.
The company would mainly focus on providing benefits to the users by reducing the tariff
or prices charged for the rooms. For this, they should aim on cutting off cost for maintaining the
motive of disruptive innovation (Joe, 2019). They could develop a mobile app which would
provide one-click information about the rooms/flat chosen by the guest, suggestion/ratings of the
other relevant property, reviews & photos posted by the other previous visitors, points on
downloading the app which can be converted into money for booking, etc. Also, the company
could use the options like the following:
 Accessing the rooms or property by scanning the QR code, making the payment and
check-in without any manual interaction.
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