ICT Professional Practice & Ethics: Westfield

Running head: ICT PROFESSIONAL PRACTICE AND ETHICS
ICT Professional Practice & Ethics: Westfield
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ICT PROFESSIONAL PRACTICE AND ETHICS
Executive Summary
The main aim of this report developed is to understand case study of digital innovation in
Westfield. Digital innovation is extremely important for motivating the users so that
customers are satisfied completely. It could easily stave off the distinctive threat towards
digital disruption by making major improvements to the organizational services. Digital
innovation is completely relevant to the well established organizations as well as ahead of
competition. After creation of the ground breaking new experiences at speed, there could be a
dramatic improvement in digital arena. The distinctive power of disruptive force is
responsible for transformation of every single industry. This report has clearly outlined the
ethical consequences of digital innovation and movement to digital firm effectively.

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ICT PROFESSIONAL PRACTICE AND ETHICS
Table of Contents
1. Introduction............................................................................................................................3
2. Discussion..............................................................................................................................3
2.1 Ethical and IT Governance Frameworks for Analyses....................................................3
2.2 Assessment of the Ethical Consequences to move to a Digital Firm on Diversity and
Inclusion.................................................................................................................................7
2.3 Suitable Recommendations for Westfield with Proper Justification...............................9
3. Conclusion............................................................................................................................10
References................................................................................................................................12

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ICT PROFESSIONAL PRACTICE AND ETHICS
1. Introduction
Information technology is referred to as the effective utilization and use of several
systems for improved storage, better transmission, retrieval and even manipulation of
information or confidential data within a proper context of business and any other enterprise.
Information technology is often known as a subset of information and communications
technology or ICT (Vaishnavi and Kuechler 2015). The Australian searchable mail of
Westfield has several distinctive 100000 products online like group of Westfield has
harnessed the bang with a proper realization of a successful model, used for building larger
and long lasting malls, across the globe, being challenged by the difference in shopper’s
behaviour that is influenced by technological connectivity (Bilbao-Osorio, Dutta and Lanvin
2013). Westfield Labs were also set up for leveraging retail ecosystem and the learnings
involved being curious regarding technology, including several features. The report that is
being written analyses and outlines a critical discussion related to ICT professional practice
and ethics for the case study of Westfield. Proper frameworks for analyses and assessment of
ethical consequences to move to a digital firm would be provided in this report. Suitable
recommendations will also be provided here.
2. Discussion
2.1 Ethical and IT Governance Frameworks for Analyses
The Australian searchable mail of Westfield features 100000 products online. They
have realized that due to technology advancement and higher technological efficiency, the
tendency of shopper behaviours has been changed and have also become connected (Dutta,
Geiger and Lanvin 2015). The shopping experiences could be improvised with transformative
opportunity for connection of digital shopper with shopping centres. In 2012, they have set up
Westfield Labs for the core purpose of leveraging retail ecosystems with better innovative