ICT Professional Practice & Ethics: Westfield

Running head: ICT PROFESSIONAL PRACTICE AND ETHICS
ICT Professional Practice & Ethics: Westfield
Name of the Student
Name of the University
Author’s Note:

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ICT PROFESSIONAL PRACTICE AND ETHICS
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1 Ethical and Information Technology Governance Frameworks for Analyses.................2
2.2 Proper Assessment of every Ethical Consequence to move to any Digital Firm on
Diversity and Inclusion..........................................................................................................5
2.3 Effective and Appropriate Recommendations for Westfield...........................................9
3. Conclusion............................................................................................................................11
References................................................................................................................................12

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ICT PROFESSIONAL PRACTICE AND ETHICS
1. Introduction
IT or information technology and IS or information system can be stated as a basic
use of few important systems, which are quite effective to store, retrieve, transmit and finally
manipulate sensitive information and data in a distinctive business or enterprise context
(Schwalbe 2015). This information technology can even be termed as a proper sub section of
information and communication technology or ICT in short. Westfield is a popular and
significant searchable mall in Australia, which is selling more than one lakh products and
services online such as the entire Westfield group, which has been harnessed with proper
realization of extremely successful model to build better and higher quality shopping malls
(Bilbao-Osorio, Dutta and Lanvin 2013).
It is being observed that shopper’s behaviour is being changed towards technological
connections. Moreover, the labs of Westfield were eventually set up to leverage significant
retail eco system as well as learning involved for being curious about technology with few
features (Wang, Chen and Benitez-Amado 2015). This report will be demonstrating a proper
description on professional practices and ethical practices of information and communication
technology regarding case scenario of Westfield. There are few distinctive and important
frameworks, which could be utilized for better analysis or assessment of any type of ethical
consequence for moving to a digitalized firm. These frameworks are demonstrated in the
report with relevant or suitable suggestions of Westfield.
2. Discussion
2.1 Ethical and Information Technology Governance Frameworks for Analyses
The shopping centre of Westfield includes digital storefronts, click and collect hubs,
frictionless car parking payment services, searchable mall web platform, Wi Fi networks and
many more so that integration of retailers would bring more effectiveness and efficiency for

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ICT PROFESSIONAL PRACTICE AND ETHICS
the customers (Holtshouse 2013). They have made a realization that for the advancements in
technology or efficiency in technology, there had been a significant change in shopper’s
behaviours (Wang, Chen and Benitez-Amado 2015). Moreover, it has also become easy to
stay connected with the customers and making surveys on customer choices for improvement
of shopping experience. This particular organization of Westfield has included digital
innovation and creativity in their business so that they are able to deal with customer
demands and supplies effectively (Kellermann and Jones 2013). This digital innovation is
required for making few important and significant alterations in the business after using all
types of digitalized technologies to enhance traditional model, product, service and process.
Digital innovation also helps the business in finding latest technological solutions to ensure
that only creative concept is iterated (Schnoll 2015). For this specific case scenario of
Westfield, the involvement of digital innovation had eventually undertaken shopping
experiences of the customers, hence making them quite popular amongst the rest.
a) Ethical Framework: The ethical framework is needed to be properly analysed to
understand proper decisions within a company. This specific framework even gives the
distinctive summary for each and every relevant source about ethical thinking and executing
decision making process (Andrade and Doolin 2016). Apart from technological benefits, it is
also required by any organization to maintain ethics in their business so that complexities
related to ethical dilemma are being resolved effectively. Ethical decisions are required to be
followed and maintained by Westfield so that they are able to involve digitalized innovation
in the business (Wang, Chen and Benitez-Amado 2015). Digital ethics would also be
implemented in their business, thus shaping the respective political, social as well as moral
existence.
As they are eventually including some of the core digital based innovations such as
digital signatures, digital store fronts, friction less cars, effective mobile applications, it is