Strategic Planning for Cocoa Delight

STRATEGIC PLANNING 1
Management
Student’s name
Course
University
Date

2
Introduction
This task shall focus on the development of an organizational and marketing objective for cocoa
delight a chocolate manufacturing company in Australia. The task shall address the strategic plan
of the organization to enhance the understanding of the mission, vision and organizational
values. The report shall outline the legal and the ethical issues that has been considered by the
company in its marketing plans and objectives. A situational analysis shall also be conducted to
determine various factors that have an impact on the strategic performance of the
business(Wuehler 1)
Vision of the organization
Cocoa delight seeks to be a world class chocolate manufacturing company that satisfies the needs
of the consumers in the national market through its quality products.
Core values of the organization
 To engage in fair trade practices at both national and international level.
 Production of high quality products to achieve sustainability.
 Use of creativity and innovation for improved production.
 Meeting the needs of the consumers in production.
1 Wuehler, Sara E., Sonja Y. Hess and Kenneth H. Brown, "Situational Analysis Of Infant
And Young Child Nutrition Activities In The Sahel - Executive Summary" (2011)
7 Maternal & Child Nutrition

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Mission of the organization
 The company aims to enhance continuous improvement in the quality of
production.
 The company purposes to be the leading chocolate industry in Australia.
 The organization seeks to engage in a fair trade with both the locals and the
international suppliers.
The strategic target of the company.
 Becoming a market leader after three years through increasing the market share.
 Enhancing brand recognition in the market through various forms of advertisements.
 Creating the health awareness regarding the benefits of dark chocolate.
 Providing chocolate of good quality.
Legal and ethical requirements
 Cocoa Delight adheres to the environmental law that demands an appropriate waste
management which prevents the pollution of the environment. The company provides the
consumers with quality products as per the ethical requirements.
 The company does not discriminate the consumers on the basis of price for the products
but rather avail the goods at affordable prices to the consumers.

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The current marketing activities of the organization and its impact on the strategic
direction of the organization
 Cocoa Delight has shifted its focus from regional to national supply of its products. This
enhances profit maximization by the company which in return leads to rapid growth and
development of the company.
 The company uses various forms of advertisement such as newspapers, televisions and
billboards that creates an awareness to the consumers regarding the existence of the
product which initiates purchases from their end.
Stake holders to be consulted regarding the strategic direction.
The board of the directors play a crucial role as far the strategic direction of the company
is concerned hence they should be involved in the strategic direction of the company.