Cocoa Delight Marketing Plan

Running head: Delight Cocoa Marketing Plan
1
Delight Cocoa Marketing Plan
Student Name
Institution of Affiliation

Cocoa Delights Marketing Plan 2
Executive Summary
The chocolate industry is continually expanding as the global population keeps increasing over
time. Cocoa Delights is a crucial player in the industry that offers high-quality products in the
market. This is a strategy that pushes the company’s ability to cement its position and expand its
customer base in the market. The marketing strategies and approaches are part of the key aspects
that drive the organization towards its competitive path. The marketing objectives and the
mission of the firm to remain a stable and critical player in the industry which are to provide
quality chocolate products. The fact that the firm does not have services for the teens and
children is the greatest undoing, and many players are also entering into the industry. However,
the use of social media and franchising are the opportunities that provide the Cocoa Delights
with a chance to meet the future product demands.

Cocoa Delights Marketing Plan 3
Table of Contents
Executive Summary.........................................................................................................................2
Assessment Task 1...........................................................................................................................5
1. The purpose of the market plan...................................................................................................5
1.1 Situation analysis...................................................................................................................5
1.2 Market Analysis.....................................................................................................................5
1.3 Demographics........................................................................................................................5
1.4 Geographic.............................................................................................................................5
1.5 Product demand analysis........................................................................................................6
1.6 Market needs..........................................................................................................................6
2. Market factors..............................................................................................................................6
2.1 Economy and Legal regulations.............................................................................................7
3. SWOT Analysis...........................................................................................................................7
3.1 Strengths:...............................................................................................................................7
3.2 Weaknesses:...........................................................................................................................7
3.3 Opportunities:.........................................................................................................................7
3.4 Threats:...................................................................................................................................7
4. Market Strategy...........................................................................................................................8
4.1 Mission...................................................................................................................................8
4.2 Vision.....................................................................................................................................8

Cocoa Delights Marketing Plan 4
4.3 Values.....................................................................................................................................8
4.4 Marketing objectives..............................................................................................................8
4.5 Product positioning................................................................................................................8
4.6 Financial forecasts..................................................................................................................9
4.7 Marketing budgets..................................................................................................................9
Assessment task 2..........................................................................................................................10
5. Summary of organizational structure, marketing objectives, products and strategic objectives
.......................................................................................................................................................10
5.1 The Cocoa Delights organizational structure:......................................................................10
5.2 Marketing objectives:...........................................................................................................10
5.3 Strategic objectives:.............................................................................................................10
5.4 The common marketing options..........................................................................................10
5.5 The conventional marketing strategies and marketing approaches.....................................11
5.5 Strategies to align Cocoa Delights marketing strategies, objectives while undertaking legal
and ethical actions......................................................................................................................12
5.6 The regulatory and legal context relevant to the marketing plan above..............................12
6. Conclusion.................................................................................................................................12
7. References..................................................................................................................................14