Boost Juice: Marketing Principles and Strategies for a New Product

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Added on 2022/11/15

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This report discusses the marketing principles and strategies of Boost Juice, a fruit juice and smoothie firm in Australia. It includes micro and macro environment analysis, SWOT analysis, market segmentation, positioning statement, rationale for the new product, and marketing mix strategies for the new product.

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Boost Juice: Marketing Principles and Strategies for a New Product

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