177 - INTERNET MARKETING

PAY PER
CLICK
(PPC)
Topic:

Introduction:
It is also known as cost per click.
When ad is clicked by the consumer,
advertisers has to pay the publishers in PPC
advertising.
PPC ads are displayed on the search engine
results pages (SERPs)

Step in PPC work:
Websites Analysis.
Campaign Structure
Campaign Management
Keyword Search

Advantages of PPC:
PPC is simple and can generate traffic quickly..
PPC campaign results are easy to measure.
PPC allows you full control.
PPC ads can be adjusted easily.
PPC ads are cost effective.

Disadvantages of PPC:
PPC can cost a lot if you can’t manage the
campaign properly.
PPC can generate junk traffic.
PPC campaigns are not always successful.

How to Get the Best out of PPC Advertising
Focus.
Set a budget and stick to it.
Choose effective keywords.
Write ad messages that are clear and on-point.
Always be wiling to adjust.
Work with the right professionals.

Types of Ads:
Text ad
Warp ad
Image ad
Product listing ad
Dynamic search ad
Display ad
Specialized search ad

Rules of making ads:
Headline – 25 character
Description line - 35 character
Description line - 35 character
Display URL – 25 character
Destination URL - 1024 character.

Conclusion:
 It is an advanced tool for advertising to
internet.
 PPC is basically small four line ads
consisting headline, two short line of and
URL.
It is the most efficient and powerful way of
advertising in today’s world.
Advertisers have to pay to publishers when
ads is being clicked by the customers.