Competence 1 o Email Marketing and Mobile Marketing
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Added on 2022-01-15
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Competency 1 o Email marketing uses email to raise brand recognition, generate leads, and motivate new and existing customers to act. Mobile marketing uses mobile devices to generate leads, brand recognition, or inspire prospective & potential customers to act. o Email marketing Costas may utilize email marketing to promote previous buyers' comments about their products and customization. Mobile marketing Costa's may develop a mobile shopping application that enables potential customers to see how an item would look before purchasing it.
Competence 1 o Email Marketing and Mobile Marketing
Added on 2022-01-15
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Competency 1
o Email marketing uses email to raise brand recognition, generate leads, and motivate new
and existing customers to act.
Strengths: It's easy to use, spread, and track your progress.
Weaknesses include the possibility of communications being labeled as spam, failure to reach
the intended audience, and a lack of originality.
Mobile marketing uses mobile devices to generate leads, brand recognition, or inspire
prospective & potential customers to act. Intended for a specific group of people.
Strengths include a broader audience, immediate results, ease of communication,
convenience, controllable reactions, viral capacity, or mass communication leadership.
Weaknesses include navigational difficulty, safety concerns, and a wide range of channels.
o Email marketing
Costas may utilize email marketing to promote previous buyers’ comments about their
products and customization. You may provide a coupon for a discount on their first tailoring.
Mobile marketing
Costa's may develop a mobile shopping application that enables potential customers to see
how an item would look before purchasing it. Because tailoring is done, there are significant
advantages, and marketers should emphasize their ability to target various garments.
o Email marketing is essential because not everyone who owns a mobile device is interested
in social media or nice. When producing advertisements, diversify their customer should
target specific age groupings.
o The world has changed, and most online buying is now done on mobile devices. More leads
and, ultimately, more purchasing possibilities are generated through mobile marketing.
Competency 2
o Paid search vs. organic search
People who find business links within search engine results generate organic search traffic.
Organic search results are influenced by SEO optimization. Visitors who click on a link inside an
advertisement or paid listing that a company has paid for to display at the top of the search
results are considered paid search traffic.
Strengths and weaknesses of organic search
SEO, or search engine optimization, is the name given to all of this effort. SEO is a long-term
play requiring constant attention from the person in charge of your website.
It can take a firm six months or more to reach the first page of Google, and once there, you
must maintain that position. However, you can begin seeing returns in improved traffic and
consumer interest as soon as you begin optimizing your website.
Strengths and weaknesses of paid search
o Email marketing uses email to raise brand recognition, generate leads, and motivate new
and existing customers to act.
Strengths: It's easy to use, spread, and track your progress.
Weaknesses include the possibility of communications being labeled as spam, failure to reach
the intended audience, and a lack of originality.
Mobile marketing uses mobile devices to generate leads, brand recognition, or inspire
prospective & potential customers to act. Intended for a specific group of people.
Strengths include a broader audience, immediate results, ease of communication,
convenience, controllable reactions, viral capacity, or mass communication leadership.
Weaknesses include navigational difficulty, safety concerns, and a wide range of channels.
o Email marketing
Costas may utilize email marketing to promote previous buyers’ comments about their
products and customization. You may provide a coupon for a discount on their first tailoring.
Mobile marketing
Costa's may develop a mobile shopping application that enables potential customers to see
how an item would look before purchasing it. Because tailoring is done, there are significant
advantages, and marketers should emphasize their ability to target various garments.
o Email marketing is essential because not everyone who owns a mobile device is interested
in social media or nice. When producing advertisements, diversify their customer should
target specific age groupings.
o The world has changed, and most online buying is now done on mobile devices. More leads
and, ultimately, more purchasing possibilities are generated through mobile marketing.
Competency 2
o Paid search vs. organic search
People who find business links within search engine results generate organic search traffic.
Organic search results are influenced by SEO optimization. Visitors who click on a link inside an
advertisement or paid listing that a company has paid for to display at the top of the search
results are considered paid search traffic.
Strengths and weaknesses of organic search
SEO, or search engine optimization, is the name given to all of this effort. SEO is a long-term
play requiring constant attention from the person in charge of your website.
It can take a firm six months or more to reach the first page of Google, and once there, you
must maintain that position. However, you can begin seeing returns in improved traffic and
consumer interest as soon as you begin optimizing your website.
Strengths and weaknesses of paid search
Pay-Per-Click (PPC) marketing / PPC advertising are terms used to describe paid search
marketing. It’s because, with PPC advertising, which is the most frequent type of search ad, the
advertiser pays whenever anyone clicks on their ad. Paid search advertisements, often known
as PPC ads, are primarily text ads except for product listing ads and display ads for partner
websites, including graphics. In a sponsored search or PPC campaign, marketers are frequently
concerned with enhancing the quality of their ads and the relevancy of keywords to landing
sites to attain a higher ad rank and cheaper cost from the three spots available on a SERP.
o You'll be able to see your organic search results alongside the performance data for text
advertisements in your Google Ads search ads once you connect your Google Ads with
Search Console accounts. It's worth noting that the paid & organic report only looks at the
performance of text ads. Statistics from Shopping advertising and click-to-download ads
are not included. Look for searches where you appear in organic search with no
accompanying text advertisements and use the report to find suitable keywords to
promote your Google Ads accounts. By adding filtering for "ad impressions = 0" and "ad
impressions X," you can find queries with a low number of sponsored impressions. All
organic search data will be imported into each account if you have several accounts. You
can uncover duplicate organic inquiries and identify searches with no paid text ad clicks
across all accounts by downloading a paid & organic report in a management login (for
Google Ads accounts with the same language and geo settings). You can also use an extra
filter to find questions that contain specific content, such as your company's name or the
names of your most essential products and services.
o Cost classification, service sector, and market focus are market research organizations
facilitating focus groups for consumer product firms. Eight people are compensated every
session to provide feedback on new items in each focus group. These focus groups in hotels
and are guided by a Market Focus-hired qualified independent marketing specialist. Each
specialist is paid a fixed retainer and a per-session fee for conducting a certain number of
sessions. A Market Focus employee attends each session to guarantee that all logistical
aspects go successfully. Assign each expense item (A-H) to one of the following categories:
a. Each focus group's direct or indirect (D or I) costs b. How the total expenses of Market
Focus alter as the number of focus groups performed changes (variable or fixed (V or F)
costs). (If in doubt, choose based on whether the overall costs will change significantly if
the number of parties done changes dramatically.) In each of the following questions, you
will have two options (D or l; V or F): Item with a price. A. Compensation for members of
each focus group who provide feedback on new items. B. A year's subscription to Consumer
Reports magazine, Market Focus. C. Market Focus staff members make phone calls to
confirm that people will attend a focus group session (Records of individual calls are not
kept.) D. Payment of a retainer to the focus group leader for conducting 18 focus groups
on new medical goods every year. E. The cost of recruiting marketing specialists. F. Market
Focus's payment of the corporate office lease. G. the expense of tapes used to record
individual remarks made during a focus group session (These tapes are sent to the company
whose products are being tested.) H. Market Focus employees' gasoline costs for company-
owned automobiles (Staff workers submit monthly bills that do not break down the
mileage.) I. the costs of improving the design of focus groups to be more successful.
Competency. 3
marketing. It’s because, with PPC advertising, which is the most frequent type of search ad, the
advertiser pays whenever anyone clicks on their ad. Paid search advertisements, often known
as PPC ads, are primarily text ads except for product listing ads and display ads for partner
websites, including graphics. In a sponsored search or PPC campaign, marketers are frequently
concerned with enhancing the quality of their ads and the relevancy of keywords to landing
sites to attain a higher ad rank and cheaper cost from the three spots available on a SERP.
o You'll be able to see your organic search results alongside the performance data for text
advertisements in your Google Ads search ads once you connect your Google Ads with
Search Console accounts. It's worth noting that the paid & organic report only looks at the
performance of text ads. Statistics from Shopping advertising and click-to-download ads
are not included. Look for searches where you appear in organic search with no
accompanying text advertisements and use the report to find suitable keywords to
promote your Google Ads accounts. By adding filtering for "ad impressions = 0" and "ad
impressions X," you can find queries with a low number of sponsored impressions. All
organic search data will be imported into each account if you have several accounts. You
can uncover duplicate organic inquiries and identify searches with no paid text ad clicks
across all accounts by downloading a paid & organic report in a management login (for
Google Ads accounts with the same language and geo settings). You can also use an extra
filter to find questions that contain specific content, such as your company's name or the
names of your most essential products and services.
o Cost classification, service sector, and market focus are market research organizations
facilitating focus groups for consumer product firms. Eight people are compensated every
session to provide feedback on new items in each focus group. These focus groups in hotels
and are guided by a Market Focus-hired qualified independent marketing specialist. Each
specialist is paid a fixed retainer and a per-session fee for conducting a certain number of
sessions. A Market Focus employee attends each session to guarantee that all logistical
aspects go successfully. Assign each expense item (A-H) to one of the following categories:
a. Each focus group's direct or indirect (D or I) costs b. How the total expenses of Market
Focus alter as the number of focus groups performed changes (variable or fixed (V or F)
costs). (If in doubt, choose based on whether the overall costs will change significantly if
the number of parties done changes dramatically.) In each of the following questions, you
will have two options (D or l; V or F): Item with a price. A. Compensation for members of
each focus group who provide feedback on new items. B. A year's subscription to Consumer
Reports magazine, Market Focus. C. Market Focus staff members make phone calls to
confirm that people will attend a focus group session (Records of individual calls are not
kept.) D. Payment of a retainer to the focus group leader for conducting 18 focus groups
on new medical goods every year. E. The cost of recruiting marketing specialists. F. Market
Focus's payment of the corporate office lease. G. the expense of tapes used to record
individual remarks made during a focus group session (These tapes are sent to the company
whose products are being tested.) H. Market Focus employees' gasoline costs for company-
owned automobiles (Staff workers submit monthly bills that do not break down the
mileage.) I. the costs of improving the design of focus groups to be more successful.
Competency. 3
o Costa's is a fantastic fit for Twitter as they're a small company that can engage with many
people online to promote their brand. Strengths: attract traffic to your website, network
with others, disseminate material, communicate your brand, raise your SEO, gain prospects
for purchases, reach a larger audience, increase authority, collect feedback, automate to
save time, track data easily, engage with consumers, collaborations Weaknesses include a
congested platform (just so many tweets to be recognized), addictive and distracting
behavior, and difficulty gaining followers. I've come up with two new methods Costa's can
use digital marketing to expand their reach and promote their products online. The second
method is to reach out now to fashion influencers or even other well-known influencers via
platforms like Instagram to market their items to the influencer's audience, largely
observers and joiners. Another technique would be to have our blog, which we designed
on the website, contain different content marketing to respond to producers’ and critics'
comments, questions, and concerns. Using these two strategies, I believe Costa's can
achieve their aim of increasing internet shopping by 50% in six months and creating a new
online marketplace for future generations. The first concept is to use Instagram and
Facebook-specific social media sites. According to recent statistics, 2.29 billion people
utilize these two platforms daily. Using Instagram to locate influencers who can best
promote Costa's brand would result in a significant increase in sales in no time. Influencers
who passionately support a brand are trusted sources in their community, have authority
and influence, and have close relationships with their audience. They aid in developing
brand awareness and exposure, which is critical in today's crowded retail and eCommerce
environment.
o Most influencers are active on the social media platforms such as Facebook, Instagram, and
LinkedIn, where they discuss issues and concepts with their followers and frequently
advertise products and services. For every $1 invested in influencer marketing, businesses
earn $6.50 on average. The Costa company is having difficulty evaluating the impact of its
influencer initiatives, with 84 percent of marketers stating that determining the ROI of
influencer marketing is difficult. Brand advocates, on either hand, are loyal customers,
consumers, or even employees who enthusiastically promote your company or product
based on their own genuine, positive (customer) experiences. Partnering with advocates
can be quite beneficial to your company. According to statistics, a 12% increase in advocacy
leads to a 200 percent gain in income, and clients recommended by advocates have a 37%
long list of satisfied.
o Corporate synergies can be created by utilizing relationships across various business
divisions to give common customers lower pricing, more convenience, or more
comprehensive solutions than specialized competitors. For example, Media General's
regional tv networks, newspapers, other interactive internet media businesses all shared
editorial procedures and advertising content, resulting in a successful convergence
strategy. For that kind and subscribers—this cross-unit connectivity produced a unique
value proposition that was better than anyone property could deliver on its own. Customer
synergies occur when retailers such as hotel chains, consumer banks, and quick-service
restaurants consistently supply the same business model across a globally disparate
network of retail outlets. Here, Hilton Hotels and McDonald's are excellent examples.
o Technographics’ goal is to better understand consumers by analyzing their technological
stack. It's easy to understand the term if you think about technographic data in the same
way demographics and firmographics are. Technographics may be highly critical for
efficient account-based marketing when it comes to your client connections. B2B
people online to promote their brand. Strengths: attract traffic to your website, network
with others, disseminate material, communicate your brand, raise your SEO, gain prospects
for purchases, reach a larger audience, increase authority, collect feedback, automate to
save time, track data easily, engage with consumers, collaborations Weaknesses include a
congested platform (just so many tweets to be recognized), addictive and distracting
behavior, and difficulty gaining followers. I've come up with two new methods Costa's can
use digital marketing to expand their reach and promote their products online. The second
method is to reach out now to fashion influencers or even other well-known influencers via
platforms like Instagram to market their items to the influencer's audience, largely
observers and joiners. Another technique would be to have our blog, which we designed
on the website, contain different content marketing to respond to producers’ and critics'
comments, questions, and concerns. Using these two strategies, I believe Costa's can
achieve their aim of increasing internet shopping by 50% in six months and creating a new
online marketplace for future generations. The first concept is to use Instagram and
Facebook-specific social media sites. According to recent statistics, 2.29 billion people
utilize these two platforms daily. Using Instagram to locate influencers who can best
promote Costa's brand would result in a significant increase in sales in no time. Influencers
who passionately support a brand are trusted sources in their community, have authority
and influence, and have close relationships with their audience. They aid in developing
brand awareness and exposure, which is critical in today's crowded retail and eCommerce
environment.
o Most influencers are active on the social media platforms such as Facebook, Instagram, and
LinkedIn, where they discuss issues and concepts with their followers and frequently
advertise products and services. For every $1 invested in influencer marketing, businesses
earn $6.50 on average. The Costa company is having difficulty evaluating the impact of its
influencer initiatives, with 84 percent of marketers stating that determining the ROI of
influencer marketing is difficult. Brand advocates, on either hand, are loyal customers,
consumers, or even employees who enthusiastically promote your company or product
based on their own genuine, positive (customer) experiences. Partnering with advocates
can be quite beneficial to your company. According to statistics, a 12% increase in advocacy
leads to a 200 percent gain in income, and clients recommended by advocates have a 37%
long list of satisfied.
o Corporate synergies can be created by utilizing relationships across various business
divisions to give common customers lower pricing, more convenience, or more
comprehensive solutions than specialized competitors. For example, Media General's
regional tv networks, newspapers, other interactive internet media businesses all shared
editorial procedures and advertising content, resulting in a successful convergence
strategy. For that kind and subscribers—this cross-unit connectivity produced a unique
value proposition that was better than anyone property could deliver on its own. Customer
synergies occur when retailers such as hotel chains, consumer banks, and quick-service
restaurants consistently supply the same business model across a globally disparate
network of retail outlets. Here, Hilton Hotels and McDonald's are excellent examples.
o Technographics’ goal is to better understand consumers by analyzing their technological
stack. It's easy to understand the term if you think about technographic data in the same
way demographics and firmographics are. Technographics may be highly critical for
efficient account-based marketing when it comes to your client connections. B2B
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