177 - INTERNET MARKETING

PAY PER
CLICK
(PPC)
Topic:

Introduction:
It is also known as cost per click.
When ad is clicked by the consumer,
advertisers has to pay the publishers in PPC
advertising.
PPC ads are displayed on the search engine
results pages (SERPs)

Step in PPC work:
Websites Analysis.
Campaign Structure
Campaign Management
Keyword Search