180 - RESEARCH PROJECT

Research project

Theme 1: Customers are satisfied with the products of Victoria
Secret company.
Yes No Can't say
0
5
10
15
20
25
30
26
14
10

Theme 2 : Customer Are satisfied with the services offered by the
firm under the consumer loyalty program.
Yes No Can't say
0
5
10
15
20
25
22
20
8
Column C

Theme 3 : Attractive discount is the major reason for which you
give preference for using a loyalty card of company
(a) Attractive discounts
(b) Special offers
(c) Status symbol
(d) Preferential treatment
(e) Benefits on new arrival
0
5
10
15
20
25
20
8
2
12
8
Frequency

Theme 4 : Customers Are able to avail discounts on purchasing
products through loyalty points.
Yes No Can't say
0
5
10
15
20
25
30
25
23
2
Column C

Theme 5 : Customers receive any additional benefit on joining VIP
program.
Yes No Can't say
0
5
10
15
20
25
30
26
23
1
Column C

Theme 6 : Customers Customers are satisfied with the Consumer
loyalty programs that are offered be the company.
Yes No Can't say
0
5
10
15
20
25
30
35
32
16
2
Column C

Theme 7 : Customers feel that loyalty programs aid for
encouraging towards more purchase.
Yes No Can't say
0
5
10
15
20
25
30
25
20
5
Column C

Theme 8 : Customers feel that Customers feel that Reward schemes
offer actual value to the customers
Yes No Can't say
0
5
10
15
20
25
30
35
40
45
50
45
2 3
Column C

Theme 9 : Customers give preference for repurchasing the products of
company.
Yes No Can't say
0
5
10
15
20
25
30
35
40 37
10
3
Column C

Theme 10 : Customers suggested product of Victoria secret
company to other people
Yes No Can't say
0
5
10
15
20
25
30
35
32
14
4
Column C

Theme 11 : Customers give preferences for purchasing products if
additional benefits are offered on it.
Yes No Can't say
0
5
10
15
20
25
30 28
20
2
Column C

THANK YOU