Talent Management in the Tour Operations Industry: A case study of TUI

This study investigates the role of talent management in the development and retention of employees in the tour operations industry, with a case study of TUI. It examines the purpose of talent management, the approach used by TUI for employee development and staff retention, and suggests recommendations for improving talent management approaches.

Research Project
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Contents
Contents...........................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
TITLE: Talent Management in the Tour Operations Industry: A case study of TUI......................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Overview of study........................................................................................................................4
Background of Study...................................................................................................................4
Research problem........................................................................................................................4
Research Aim...............................................................................................................................5
Research objectives.....................................................................................................................5
Research questions.......................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
The purpose of talent management within an organization.........................................................5
The approach used by the TUI for employee’s development......................................................6
The approach used by TUI in relation to staff retention..............................................................6
Improvement in the approach for employee retention and development....................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: RESULT/FINDINGS.............................................................................................10
DISCUSSION OF FINDINGS......................................................................................................18
Discussion of the basis of primary investigation.......................................................................18
Discussion of Literature Review...............................................................................................20
CONCLUSION..............................................................................................................................21
RECOMMENDATION.................................................................................................................21
REFLECTION...............................................................................................................................22
REFERENCES..............................................................................................................................23
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ACKNOWLEDGEMENT
At very first I want to thank to God who supported me at every stage of my life and motivate
me to achieve all my goals and targets. After that I want to present my thanks to my mentors who
present all their guidance and support to complete my work on timely manner and achieve my
goals. Additionally, I want to present my special thanks to my mentor who helped me at every
part of my project where I had query with all his guidance. I also thankful of them as they hold
patients to all my issues and listen to me which analysing, reviewing my work and make me
correct when I get wrong. Despite of all this, I am also very much thankful to the employees of
TUI who aid me in my project by presenting their valuable response and help in achieving my
aim. At the end of this I want to thank my family for all their love and support which they gave
me while I was working at this project.
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TITLE: Talent Management in the Tour Operations Industry: A case study of
TUI
CHAPTER 1: INTRODUCTION
Overview of study
Talent management is a continuous process which shows the commitment of an
organization toward hiring, retain and develop the most talented and skilled employees that are
working within the organization. This is crucial function of human resources department which
focuses toward performing set of actions such as training, development, compensation,
recruitment, selection, performance appraisal etc. in order to manage he employees working
within the organization in most appropriate manner (Festing and Schäfer, 2014). To further
investigated about the role of talent management approaches within the development and
retention of employees the TUI is taken into consideration which operates at international level
and offer range of travel and tourism related services.
Background of Study
The talent management is considered to be an approach which focuses toward the
development as well as retention of employees by providing them favorable working conditions
as per their requirement so that they can grow along with organizational growth and success. For
understanding this appropriately the current study is conducted that help in investigating about
the role of talent management in development and retention of employees and to perform this
TUI is consider which is a Britain-German multinational travel and tourism organization which
is headquartered in Germany (Craig, 2015). This company is one of the largest travel and
tourism organization which operates its own hotels, travel agencies, airlines and cruise ships. The
main reason behind choosing this organization is that competition has become very high in travel
and tourism industry which make it difficult to retain employees, so by investigating over this it
become easier to identify how this organization effectively manage talent.
Research problem
As the travel and tourism industry is growing at a rapid pace it gradually increasing the
expectation of customers toward service offering which is now making the work within a
organisation very difficult for employees (Deery and Jago, 2015). Other than this, it gives birth
to a cut throat competition which in turn also increases the option for employees to switch the
work. These are certain factors which is making it difficult to retain employees within
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organisation for longer. So, this study focuses over this problem in order to investigate manner in
which talent management approaches must be adopted or implemented so that appropriate
development of employees can be possible so that they can deal with work pressure easily and
keeping them retained for longer duration.
Research Aim
To investigate about the approach to talent management in development and retention of
employees at workplace. A study on TUI.
Research objectives
 To investigate the purpose of Talent Management within the company
 To examine the approach used by the TUI for employees development
 To examine the approach used by TUI in relation to staff retention
 Suggest recommendations on how approaches to talent management can be improved
by TUI for staff retention and development
Research questions
 What is the purpose of talent management within an organization?
 How effective is the approach used by TUI in staff development?
 How does TUI retains their employees?
 What can TUI improve in their approach for employee retention and development?
CHAPTER 2: LITERATURE REVIEW
Literature review is that section of investigation which focusses toward analysing the
information which is already available i.e. secondary information so that by analysing it basic
understanding about the topic as well as it nature can be determined. This study help in providing
a direction based on current availability of information for expanding the understanding with
further primary investigation.
The purpose of talent management within an organization
According to the information presented by Heathfield. S. M., 2019, talent management is
consider to be the commitment of an organisation toward recruiting, hiring, developing and
retaining the most competent and superior employees at workplace. It comprises of several kind
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of work processes as well as systems that are connected with the retention and development of
employees. Just like employee recognition and involvement, talent management is consider as
the part of business strategy which contribute toward ensuring that the top most talent get
attracted within the organisation and develop competition among employees so that the
performance can be enhanced. Talent management help in improving business performance by
increasing the productivity of workers through training and development. It also helps in
increasing innovation in the company so that changing demands of customers can be effectively
met and company can remain competitive in market. Through talent management effective work
culture can b created which can help in improving brand image of company along with
increasing job satisfaction among employees.
The approach used by the TUI for employee’s development
As per the views of David, 2020, it is important that various types of talent management
approaches are used by an organisation so that employees can use their skills and talents in a
better manner which can help the company in achieving its goals and objectives on time. As per
TUI contented employees can help in creating a unique holiday experience for customers by
providing them better services. The company use various approaches so that employees can be
engaged and developed which can help in enhancing their productivity and overall profitability
of the company. The company implement various methods which can help in employee
development like training, task/job rotations, coaching, mentoring, conferences, 360 degree
performance review etc. so that the employees can be effectively developed which can help in
improving their effectiveness in achieving company goals. These methods also help in improving
employee job satisfaction as they are better able to use their skills and enhancing their learning
which make them better in their work. These methods also help in enhancing the quality of their
work so that customers can be given highly effective services so that value for their money spent
can be increased.
The approach used by TUI in relation to staff retention
According to the views of Chad, 2018, it is important that staff retention strategies are
applied in an organisation which can help it in retaining it talented employees who can help the
company in increasing its profitability and also in creating a reputation in market. TUI is related
to service industry which means that it is important that customer satisfaction is achieved by
providing them high quality of services. This can be possible by increasing job satisfaction of
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employees so that they can continue to give their effective services in company. TUI follows
various strategies so that employee retention in company can be increased like giving its
employee salaries and benefits based on their work and the contribution they have in achieving
company goals. It also provides performance appraisals to the employees so that they can be
given benefits based on their performance which help in encouraging them to perform better.
TUI recruits employees based on the job role and qualifications of the employees so that they can
be retained over a long period of time through increased job satisfaction. The company provides
regular training and development to its employees so that they can become better in performing
the work given to them in an efficient manner. This reduces stress among employees and also
help in their personal and professional development so that they can continuously learn and
develop in their job.
Improvement in the approach for employee retention and development
According to the views of John, 2020, it is important that businesses continuously improve
their policies and strategies regarding employee retention and development so that they can
continue to attract talented people and improve the brand image as an employer. This also helps
in enhancing the efficiency with which talent in an organisation is managed so that high profits
can be achieved. TUI can improve its employee development strategies by enhancing the
methods of training and development so that employees can be trained on using highly advanced
technologies which can help in automating their work along with improving their performance.
The company can increase group activities so that employees can work together and develop
together through their increased participation. Retention of employees in TUI can be improved
by increasing flexibility in working hours so that work-life balance can be achieved by the
employees. Also the employees must be given unique perks, regular recognition etc. so that they
can be motivated o continue to work in TUI thereby improving its employee retention.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is one of the most crucial part of an investigation which represent
the type of approaches, methods and tools that are undertaken in order to execute the activities
involve within research related with gathering, analysing and interpreting the information
effectively so that appropriate outcome can be extracted. This section also helps in representing
the validity and reliability of information presented to reader as per the combination of methods
used for performing research. The methodology for current study is mentioned below:
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Research philosophy: - The philosophy of investigation is about the nature of study
which is consider prior to conduction of study for determining the pattern to be followed by
researcher. The philosophies used for investigations are positivism, interpretivism, realism etc.
But to conduct this study positivism philosophy will be used which help in evaluating the
quantified information more effective manner by connecting it with research questions for better
understanding.
Type of investigation: - In order to perform investigation effectively a researcher must
wisely choose the type of investigation among qualitative or quantitative. For conducting this
study, the quantitative mean of investigation will be considered as it helps in gathering the
numerical facts and figures in line of the research questions which present more accurate data
about the current area of study.
Research approach: - This tool supports the researcher in performing the analysis of
gathered data effectively as its selection is based on the type of investigation conducted. The
approaches adopt within the study are inductive or deductive. Among these deductive
approaches is used for performing this study as it best fit with eth quantitative study and help in
evaluating the quantified data which brings up most accurate and reliable information.
Data collection sources: - The information for study is gathered using several sources
which help in effectively presenting the evidence in favour of research aim that help in
answering the research questions effectively. There are mainly two sources which are used by
the researcher for gathering information such as primary and secondary. For conducting this
study both primary and secondary sources of data collection will be used where primary
information will be gathered with the help of questionnaire as it takes less possible time to
collect maximum of information from larger number of people. On the other side, secondary
information is gathered using online sources such as books, journal, article etc. which support in
presenting the understanding about existing available information by analysing it effectively. The
main reason behind both the sources used is that secondary information will help in developing
basic understanding about concept and this findings further used ads a basis for gathering the
primary information.
QUESTIONNAIRE
Q1 Are you aware about the importance of talent management within a hospitality organisation?
a) Yes
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b) No
Q2 According to you what is the main purpose of undertaking talent management within a
company?
a) Retaining competent employees
b) Developing employees’ skills
c) Improving performance
Q3 What are several benefits that TUI will get with the implementation of talent management at
workplace?
a) Keep employees motivated
b) Better employee engagement
c) Enhancing productivity
Q4 In what manner talent management support TUI in retaining its employees at workplace for
longer period of time?
a) Positive
b) Negative
c) Neutral
Q5 As per your perception what are several areas where talent management can be applied to
retrain employees at workplace?
a) Recruitment and selection
b) Employee compensation
c) Training and development
Q6 Do you think that the talent management will support TUI in its staff development?
a) Yes
b) No
Q7 What are several talent managements approaches that TUI can adopt for employee’s
development at workplace?
a) Training program
b) Performance appraisal
c) Job enlargement
Q8 According to you, what are several issues that a manger of TUI may face while working over
talent management?
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a) Employees dispute
b) Inappropriate guidance and support
c) Dissatisfied employees
Q9 According to you, what actions must be taken by TUI to deal with issues faced while
executing approaches of talent management?
a) Maintain positive relationship
b) Adopt right leadership style
c) Involve employees in decision
Sampling: - It is a process through which group of people are selected in such a manner
that provide with relevant information on behalf of whole population about the current area of
study. There are mainly two methods that are used for performing sampling such as probability
and non-probability sampling. Among these two the probability sampling method will be
considered for this study as it allows the researcher to avoid biasness in selecting of respondent
by choosing people randomly while providing each individual equal chance of being selecting.
For this study the sample size of 20 respondents will be selected who are employees of TUI.
CHAPTER 4: RESULT/FINDINGS
Frequency table
Q1 Are you aware about the importance of talent management within a
hospitality organisation?
Frequency
a) Yes 18
b) No 2
Q2 According to you what is the main purpose of undertaking talent
management within a company?
Frequency
a) Retaining competent employees 12
b) Developing employees’ skills 6
c) Improving performance 2
Q3 What are several benefits that TUI will get with the implementation
of talent management at workplace?
Frequency
a) Keep employees motivated 10
b) Better employee engagement 4
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c) Enhancing productivity 6
Q4 In what manner talent management support TUI in retaining its
employees at workplace for longer period of time?
Frequency
a) Positive 16
b) Negative 1
c) Neutral 3
Q5 As per your perception what are several areas where talent
management can be applied to retrain employees at workplace?
Frequency
a) Recruitment and selection 4
b) Employee compensation 4
c) Training and development 12
Q6 Do you think that the talent management will support TUI in its staff
development?
Frequency
a) Yes 14
b) No 6
Q7 What are several talent managements approaches that TUI can adopt
for employee’s development at workplace?
Frequency
a) Training program 8
b) Performance appraisal 9
c) Job enlargement 3
Q8 According to you, what are several issues that a manger of TUI may
face while working over talent management?
Frequency
a) Employees dispute 6
b) Inappropriate guidance and support 4
c) Dissatisfied employees 10
Q9 According to you, what actions must be taken by TUI to deal with
issues faced while executing approaches of talent management?
Frequency
a) Maintain positive relationship 3
b) Adopt right leadership style 6
c) Involve employees in decision 11
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Q1 Are you aware about the importance of talent management within a
hospitality organisation?
Frequency
a) Yes 18
b) No 2
Q2 According to you what is the main purpose of undertaking talent
management within a company?
Frequency
a) Retaining competent employees 12
b) Developing employees’ skills 6
c) Improving performance 2
12

Q3 What are several benefits that TUI will get with the implementation
of talent management at workplace?
Frequency
a) Keep employees motivated 10
b) Better employee engagement 4
c) Enhancing productivity 6
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Q4 In what manner talent management support TUI in retaining its
employees at workplace for longer period of time?
Frequency
a) Positive 16
b) Negative 1
c) Neutral 3
Q5 As per your perception what are several areas where talent
management can be applied to retrain employees at workplace?
Frequency
a) Recruitment and selection 4
b) Employee compensation 4
c) Training and development 12
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Q6 Do you think that the talent management will support TUI in its staff
development?
Frequency
a) Yes 14
b) No 6
Q7 What are several talent managements approaches that TUI can adopt
for employee’s development at workplace?
Frequency
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a) Training program 8
b) Performance appraisal 9
c) Job enlargement 3
Q8 According to you, what are several issues that a manger of TUI may
face while working over talent management?
Frequency
a) Employees dispute 6
b) Inappropriate guidance and support 4
c) Dissatisfied employees 10
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Q9 According to you, what actions must be taken by TUI to deal with
issues faced while executing approaches of talent management?
Frequency
a) Maintain positive relationship 3
b) Adopt right leadership style 6
c) Involve employees in decision 11
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DISCUSSION OF FINDINGS
Discussion of the basis of primary investigation
Theme 1: The importance of talent management within a hospitality organisation
Interpretation: According to the information mentioned above it has been identified that
talent management is most general concept within an organisational management and employees
have through understanding about it. from the analysis of information it can be said that around
18 people have awareness about importance of talent management in organisation while 2
employees don’t have much understanding about it.
Theme 2: The main purpose of undertaking talent management within a company
Interpretation: - While investigating about the purpose of investigating talent
managemnet it has been found that around 12 people said that it is performed fro employees
retention, 6 said for developing employee skills and 2 said that it help in imrpioving
perfromance. From ananlyses of infromation it has bene identifued that majority fo people are in
favour of retain employees as main purose because it involve several practices that performed for
kepeing emeployees satisfied with job anda t same tiem get developmente opportunity which is
aimed toewrad retaining them.
Theme 3: Several benefits that TUI will get with the implementation of talent management at
workplace
Interpretation: - There are number of benefit that TUI get with talent management and
whiel evaluting this it has bene found that around 10 employees said that it keep employees
motiavted, 4 said it allow better employee engagemnet and 6 said it enhance the productivity.
From evaluating the data it has been determined that the major benefit that TUI will get with
implemnetation of talent managemnet is that it help in keeping employees motivated. It is so
because when employees get favourable factor in organisationtowrad their growth and
developmente then they remain fully motiavted toward work.
Theme 4: Talent management support TUI in retaining its employees at workplace for longer
period of time
Interpretation: - While evaluating the impact of talent managemnet on TUI it has been
identified that around 16 people agree that it bring positive impact, while 1 said that it has
negatiove impact and 3 said that it has neutral impact. From the ananlsyis of infomrtaion it can
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has bene identifuied that majoriry of people are in faviour of positive impact of talent
managemnet over eployee retention. As talent managemnet support in providing the favourabl
factor to employees for their growth to tehir they actuall seek, so if talent managemnet is doen
appropraitely inorganisation it bring positive impact over employee retsntion.
Theme 5: Several areas where talent management can be applied to retrain employees at
workplace
Interpretation: - There are several areas of prcatices within orgnaisationw here talent
managemnet can be implemneted which support TUI in future tro retain employees. While
gathering infomrtaion about this, it has been identifued that around 4 employees belived
recruitemnet and selection is that area, while 4 said employee comoesation is area that must be
focuses and reamining 12 said training nad developmente ids the best area. From ananlsyisng it
is detremined that majority of people are in favour of training and developemnt, as with the help
of focusing iover talent managemnet in this area the employees can be providede with better
understnading nad developmenbe of skilsl which encourage them to perform well nad achieve
greater growth in career while satying within organisation.
Theme 6: The talent management will support TUI in its staff development
Interpretation: - The talent managemnet activities are also connected with eth
developmente of staff within TUI. Fro investigating about this, it has been found that around 14
employees said yes to this whle 4 said no to this. From this it can be interpret that larger number
of respondenst are in favour of this statemnet, as for talent mabnagemnet TUI continously
organise training program and perfromance appraisal which in turn allow teg employees to learn
and devbelop tehir skills by getting feedback abouyt mistake and ways to impiorve. Hence it
collaborate toward developmente of employees within TUI.
Theme 7: Talent managements approaches that TUI can adopt for employee’s development at
workplace
Interpretation: - While gathering infomrtaion about several talent managemnet
approaches that can be used for employees developmente, it has bene found that around 8 people
said trainbinga program is best approach, 9 said performance appraisal and 3 said job
enlargement. Aftetr evaluating gatherde infomrtaion it has been detremined that majority of
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people are in favour of perfromance appraisal as it help in evaluating the perfromance if
employes and ensuring that tehre efforts are moving twrad right direction by providing regular
feedback over perfromance gap, eroors and methods to improve it.
Theme 8: Several issues that a manger of TUI may face while working over talent
management
Interpretation: - From the above-mentioned information it can said that there are number
of issues that TUI mainly faces while implementing the talent management practices at
workplace. While gathering the information regarding this it has been determined that around 6
employees said that employee dispute is the major issues. On the other side 4 respondents said
that inappropriate guidance and support and around 10 employees said that dissatisfied employee
is the major issue which restrict in executing the talent management practices effectively. From
analysis of data it has been determined that majority of people are in favour of dissatisfied
employees as they not only remain resist to change but also influence other to remain against
such things.
Theme 9: Actions must be taken by TUI to deal with issues faced while executing approaches
of talent management
Interpretation: - while investigating about the actions to be taken for resolving eth
challenges faced by the organisation in talent managemnet it has bveen found that 3 employees
said that maintining good relations will be helpful. While on the other side 6 said adopting right
leadership style will be helpful and 11 said that involve employees in decision will be helpful.
From overall ananlysis it has bene identified that majority of people are in favour of involvemnet
of employese in decsion making as ot help in keeping them motivated and also bring maximum
employeee eangagemnet that ensure better talent management.
Discussion of Literature Review
From the above discussion from the point of view of different authors which are collected
from sources like books, journals, internet articles etc. it can be said that talent management
plays an important role in an organisation so that it can gain a competitive edge in the market.
Companies need to implement various strategies that can help them in managing their skilled
workers effectively so that their skills and talents can be directed towards achieving company
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goals. The secondary data collected also help in analysing that companies can use various
employee development and retention strategies so that they can continue to develop their talented
staff and improve brand image in market. Performance appraisals, training and development,
salaries and benefits, flexible working hours, increased employee engagement etc. can help the
company in retaining their employees and developing them so that they can help in achieving
company goals on time. It is thus important that TUI continuously improve its employee
development and retention strategies so that a pool off talented employees can be developed
which can help in enhancing the competitiveness of the company in market. It can also help in
creating a brand image as an efficient employer in the market so that more number of employees
can be attracted and company services can be improved thereby enhancing customer experience.
CONCLUSION
From the above-mentioned information, it can be concluded that the talent management
is most significant part of a human resource function within an organisation as it helps in keeping
employees developed so that they support in growth and success of organisation. Additionally, it
also helps in retaining employees for longer within organisation by adopting several kinds of
strategies under talent management. By conducting investigation over this it has been identified
that the employees can be retain by implementing talent management practices in several areas
which keep employees satisfied with working condition and help in retaining them. These areas
include training and development, compensation and recruitment or selection, when these
practices performed in theses areas remain favourable to employees they retain in organisation.
Despite of this, it is also identified that to keep employees retain it is crucial for management to
provide them with opportunities for personal development. This can be done through several
strategies such as training program, performance appraisal and job enlargement.
RECOMMENDATION
From the analysis of gathered information, it has been identified that there are number of
issues that TUI management faces while implementing talent management practices within eth
organisation. To deal with these issues following recommendations are provided,
 The manager of TUI must adopt the participative leadership where it keeps employees
motivated to perform work by regularly involving them in the activities and decision-
making process. This help in keeping positive view of employee toward management
which in turn simplify the process of talent management.
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 Before implementing new changes in organisation, the manager of TUI must firstly
provide training to its employees so that they easily accept the changes and become able
to develop their skills and capabilities.
 The manager of TUI must regularly appreciate the efforts of employees and also provide
them with growth opportunity so that employees get satisfied with tehri job by getting
development opportunity which support in keeping them retain for longer duration.
REFLECTION
The experience while performing this investigation was great as I become able to develop
my understanding about the importance of talent management within an organisation and manner
in which it can be managed effectively. While performing this investigation I went through so
many of challenges but efforts pay off and I become able to successfully completing the
investigation and be able to achieve the aim behind this study. For successfully achieving the
objective, research methodology supported me a lot, where I perform secondary investigation in
the form of literature review through online articles, books and journals which support me in
developing understanding about this area of study. It also helps me in deciding the matter that I
have to investigate while performing primary investigation so that research aim can be
successfully achieved. So, for gathering primary information I make use of questionnaire that
help in collecting huge information from 20 employees as a sample in les possible time period.
So, from all these experiences I can say that I become able to develop my understanding about
talent management along with developing my researcher skills where I get to know how the tools
and methods must be use to extract information effectively. In further when I again get a chance
to conduct such study than I will use interview for collecting primary information which allow a
face to face interaction with respondents so information can be extract in more effective manner.
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