Employee Retention in Hospitality Sector: Strategies and Challenges

Reflection 4:
Research project
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ABSTRACT
The presented report talks about employee retention within the hospitality sector in order
to represent the importance that it holds for a hotel. To conduct this study the Marriott
international hotel taken into consideration, which help in getting an idea regarding the several
challenges that faced by a hotel in retaining its employees. The main interest of this study is that
it represent several challenges in maintain employee retention along with putting major focus
toward the strategies to be adopted for dealing with this issue.
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SUMMARY
The current report is based on investigating about the strategies that can be used by a
hotel for enhancing its employee retention as it is consider as one the most significant practices
to keep the performance of hotel competitive. This study is based on Marriott internal hotel
which maintain a chain of its resorts and hotels within several different countries. For performing
this investigation both the secondary and primary sources are used under quantitative type of
investigation so that information can be gathered in more accurate manner. From this study it has
been determine that training and development practices is consider to be most effective strategy
for enhancing the employee retention within hotel. But to implement it effectively while dealing
with challenges it has been recommended that the strategies are implemented along with certain
practices like maintaining a smooth flow of communication, adopting leadership style effectively
and providing additional benefits to the employees so that it become easier to get full support
from the workforce toward the efforts imposed by the Marriott hotel toward maintain employee
retention.
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CONTENTS
ABSTRACT....................................................................................................................................2
SUMMARY.....................................................................................................................................3
Contents...........................................................................................................................................4
ACKNOWLEDGEMENT...............................................................................................................5
CHAPTER 1: INTRODUCTION....................................................................................................6
Overview of the study..................................................................................................................6
Background of the study..............................................................................................................6
Rationale......................................................................................................................................6
Research Aim...............................................................................................................................7
Research Objectives:...................................................................................................................7
Research Question.......................................................................................................................7
CHAPTER 2: LITERATURE REVIEW.........................................................................................7
Importance of employee retention in the hospitality industry.....................................................7
Different challenges faced in the process of employee retention................................................8
Different factor which used to impact the employee retention for Marriott Hotel......................8
The best way for enhancing employee retention with in Marriott Hotel.....................................9
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9
CHAPTER 4: ANALYSIS AND FINDINGS...............................................................................12
CHAPTER 5: CRITICAL APPRAISAL, RECOMMENDATION & SUGGESTION FOR
FURTHER WORK........................................................................................................................19
Critical appraisal........................................................................................................................19
Recommendation.......................................................................................................................21
Suggestion for further work.......................................................................................................21
CHAPTER 6: CONCLUSION......................................................................................................22
REFERENCES..............................................................................................................................23
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ACKNOWLEDGEMENT
Firstly, I want to thanks God who present their support through my project and help me
in accomplishing this effectively due to which I become possible to achieve goals and objectives.
After that I want to thank my seniors and mentors who presented their support by guiding me
and suggesting me over my mistakes as well as for the patients that they kept for resolving all my
queries and providing me appropriate guidelines throughout my work.
Other than this I present my big thanks to the employees of Marriott International Hotel
who helped me in collecting information regarding this investigation. At the end, I want to
thanks my parents as provide me full support and love during every stage of my project to get it
complete effectively.
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CHAPTER 1: INTRODUCTION
Overview of the study
Employee retention is defined as the ability of an organisation to keep its employees
within the organisation for longer duration. The employee retention is consider to be more
significant within an hospitality organisation, as here the employees are the one who have direct
interaction with the customers. As a result of which their interaction and manner in which they
serve those customers contribute a lot in making customer satisfied or not (Idris, 2014). Hence, it
is crucial for an hospitality organisation to keep its employees retained so that with they have
thorough knowledge of organisational culture and practices and treat customer accordingly to
make them happy with the offering, which is not possible when their always remain new
employees to cater the customers who don’t have much knowledge of ways in which clients
must be handled. Therefore, for determining the role of employee retention and strategy to
maintain it following investigation is conducted by considering Marriott international hotel
Background of the study
Employee retention has now become crucial within the hospitality organisation as there
remains a regular turnover of employees which make it difficult for the hotels to maintain high
skilled and competent workforce. Therefore, this study is conducted to determine the several
strategies that can be adopted by a hospitality organisation in order to keep its employees
retained for longer duration (Anitha, 2016). For this, Marriott international hotels are taken into
consideration which is a larger multinational chain of hotels and resorts that provide
accommodation related services throughout the world. It maintains a border range of customers
base and to maintain that constantly for longer duration, employees retention is crucial as it
support in ensuring the customers that visits its hotel’ get catered from the high skilled
employees who ensure that they get satisfied and visit again to avail such hospitality services
back.
Rationale
The main reason behind conducting this study is develop an understanding regarding the
role of employee retention within the hospitality organisation and strategies that must be adopted
in order to maintain this (Terera and Ngirande, 2014). Other than that, it also provide an insight
about the factors that have a direct influence over employee retention so that an organisation be
able to tackle them much effectively.
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