Talent Management in the Tour Operations Industry: A case study of TUI

Research Project
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Contents
Contents...........................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................3
TITLE: Talent Management in the Tour Operations Industry: A case study of TUI......................4
CHAPTER 1: INTRODUCTION....................................................................................................4
Overview of study........................................................................................................................4
Background of Study...................................................................................................................4
Research problem........................................................................................................................4
Research Aim...............................................................................................................................5
Research objectives.....................................................................................................................5
Research questions.......................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
The purpose of talent management within an organization.........................................................5
The approach used by the TUI for employee’s development......................................................6
The approach used by TUI in relation to staff retention..............................................................6
Improvement in the approach for employee retention and development....................................7
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................7
CHAPTER 4: RESULT/FINDINGS.............................................................................................10
DISCUSSION OF FINDINGS......................................................................................................18
Discussion of the basis of primary investigation.......................................................................18
Discussion of Literature Review...............................................................................................20
CONCLUSION..............................................................................................................................21
RECOMMENDATION.................................................................................................................21
REFLECTION...............................................................................................................................22
REFERENCES..............................................................................................................................23
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ACKNOWLEDGEMENT
At very first I want to thank to God who supported me at every stage of my life and motivate
me to achieve all my goals and targets. After that I want to present my thanks to my mentors who
present all their guidance and support to complete my work on timely manner and achieve my
goals. Additionally, I want to present my special thanks to my mentor who helped me at every
part of my project where I had query with all his guidance. I also thankful of them as they hold
patients to all my issues and listen to me which analysing, reviewing my work and make me
correct when I get wrong. Despite of all this, I am also very much thankful to the employees of
TUI who aid me in my project by presenting their valuable response and help in achieving my
aim. At the end of this I want to thank my family for all their love and support which they gave
me while I was working at this project.
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TITLE: Talent Management in the Tour Operations Industry: A case study of
TUI
CHAPTER 1: INTRODUCTION
Overview of study
Talent management is a continuous process which shows the commitment of an
organization toward hiring, retain and develop the most talented and skilled employees that are
working within the organization. This is crucial function of human resources department which
focuses toward performing set of actions such as training, development, compensation,
recruitment, selection, performance appraisal etc. in order to manage he employees working
within the organization in most appropriate manner (Festing and Schäfer, 2014). To further
investigated about the role of talent management approaches within the development and
retention of employees the TUI is taken into consideration which operates at international level
and offer range of travel and tourism related services.
Background of Study
The talent management is considered to be an approach which focuses toward the
development as well as retention of employees by providing them favorable working conditions
as per their requirement so that they can grow along with organizational growth and success. For
understanding this appropriately the current study is conducted that help in investigating about
the role of talent management in development and retention of employees and to perform this
TUI is consider which is a Britain-German multinational travel and tourism organization which
is headquartered in Germany (Craig, 2015). This company is one of the largest travel and
tourism organization which operates its own hotels, travel agencies, airlines and cruise ships. The
main reason behind choosing this organization is that competition has become very high in travel
and tourism industry which make it difficult to retain employees, so by investigating over this it
become easier to identify how this organization effectively manage talent.
Research problem
As the travel and tourism industry is growing at a rapid pace it gradually increasing the
expectation of customers toward service offering which is now making the work within a
organisation very difficult for employees (Deery and Jago, 2015). Other than this, it gives birth
to a cut throat competition which in turn also increases the option for employees to switch the
work. These are certain factors which is making it difficult to retain employees within
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organisation for longer. So, this study focuses over this problem in order to investigate manner in
which talent management approaches must be adopted or implemented so that appropriate
development of employees can be possible so that they can deal with work pressure easily and
keeping them retained for longer duration.
Research Aim
To investigate about the approach to talent management in development and retention of
employees at workplace. A study on TUI.
Research objectives
 To investigate the purpose of Talent Management within the company
 To examine the approach used by the TUI for employees development
 To examine the approach used by TUI in relation to staff retention
 Suggest recommendations on how approaches to talent management can be improved
by TUI for staff retention and development
Research questions
 What is the purpose of talent management within an organization?
 How effective is the approach used by TUI in staff development?
 How does TUI retains their employees?
 What can TUI improve in their approach for employee retention and development?
CHAPTER 2: LITERATURE REVIEW
Literature review is that section of investigation which focusses toward analysing the
information which is already available i.e. secondary information so that by analysing it basic
understanding about the topic as well as it nature can be determined. This study help in providing
a direction based on current availability of information for expanding the understanding with
further primary investigation.
The purpose of talent management within an organization
According to the information presented by Heathfield. S. M., 2019, talent management is
consider to be the commitment of an organisation toward recruiting, hiring, developing and
retaining the most competent and superior employees at workplace. It comprises of several kind
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of work processes as well as systems that are connected with the retention and development of
employees. Just like employee recognition and involvement, talent management is consider as
the part of business strategy which contribute toward ensuring that the top most talent get
attracted within the organisation and develop competition among employees so that the
performance can be enhanced. Talent management help in improving business performance by
increasing the productivity of workers through training and development. It also helps in
increasing innovation in the company so that changing demands of customers can be effectively
met and company can remain competitive in market. Through talent management effective work
culture can b created which can help in improving brand image of company along with
increasing job satisfaction among employees.
The approach used by the TUI for employee’s development
As per the views of David, 2020, it is important that various types of talent management
approaches are used by an organisation so that employees can use their skills and talents in a
better manner which can help the company in achieving its goals and objectives on time. As per
TUI contented employees can help in creating a unique holiday experience for customers by
providing them better services. The company use various approaches so that employees can be
engaged and developed which can help in enhancing their productivity and overall profitability
of the company. The company implement various methods which can help in employee
development like training, task/job rotations, coaching, mentoring, conferences, 360 degree
performance review etc. so that the employees can be effectively developed which can help in
improving their effectiveness in achieving company goals. These methods also help in improving
employee job satisfaction as they are better able to use their skills and enhancing their learning
which make them better in their work. These methods also help in enhancing the quality of their
work so that customers can be given highly effective services so that value for their money spent
can be increased.
The approach used by TUI in relation to staff retention
According to the views of Chad, 2018, it is important that staff retention strategies are
applied in an organisation which can help it in retaining it talented employees who can help the
company in increasing its profitability and also in creating a reputation in market. TUI is related
to service industry which means that it is important that customer satisfaction is achieved by
providing them high quality of services. This can be possible by increasing job satisfaction of
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