The document covers the approach of creating a promotional strategy for the Australian market. It discusses various ways to identify and target the potential customers.

Promotional Strategy Approach for Target Market in Australia

Professional Development

BSBMKG603 - Manage the  marketing process

The report provides an overview of the Tourism 2020 campaign, potential of the Indian market for Australian tourism, target customers, marketing strategies, success indicators for 2020, and analysis of the data in the market profile against the success indicators included in the strategic plan.

Marketing Performance Report for Tourism 2020 Campaign

This report examines the marketing mix, differentiation, segmentation, and total products concept of Burberry, a multinational luxury brand. It discusses the strategies used by Burberry to develop their brand image in the market.

Promotional Strategy Approach for Target Market in Australia

End of preview

BSBMKG603 - Manage the marketing process

Marketing Performance Report for Tourism 2020 Campaign

Marketing Mix, Differentiation, Segmentation, Total Products - Burberry

Promotional Strategy Approach for Target Market in Australia

End of preview

BSBMKG603 - Manage the marketing processlg...

Marketing Performance Report for Tourism 2020 Campaignlg...

Marketing Mix, Differentiation, Segmentation, Total Products - Burberrylg...

BSBMKG603 - Manage the marketing process

Marketing Performance Report for Tourism 2020 Campaign

Marketing Mix, Differentiation, Segmentation, Total Products - Burberry