Public Relations: Alternative Response

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Running head: PUBLIC RELATIONS
Public Relations: Alternative Response
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PUBLIC RELATIONS
TABLE OF CONTENT
TABLE OF CONTENT..........................................................................................2
Public Relations: Alternative Response....................................................................3
Introduction.......................................................................................................3
Proposal for Public relation tactic that could have been employed.................................4
Recommended Tactic...........................................................................................4
Who the Response would be made to.......................................................................6
Why this response will be made to them...................................................................7
Why this tactic may be appropriate.........................................................................7
Impact of the tactic on the organization one dimension of the organizational relationships 8
Ethical considerations...........................................................................................8
APPENDIX......................................................................................................10
References........................................................................................................12

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PUBLIC RELATIONS
Public Relations: Alternative Response
Introduction
Public relations is essential both for the institutionalization and management of various
projects. PR, in essence, has its basis in ensuring a company or organization in question asserts
its authority over a wide field of individuals and makes sure its activities are known. PR should
ensure that healthy relationships are created between a company and individuals who will be
affected directly or indirectly by the projects institutionalized by the company. PR is also key to
ensuring that the reputation of the company is maintained within the business environment and
that it meets the needs of the people. PR not only helps a company to increase sales but also to
increase the number of customers within the company. The sharing of significant information
with individuals within the company and those who will likely face the direct or indirect
problems from the company’s activities is essential to ensure that success of a company or
project in question (Gregory, 2016; Ferguson, 2018).
The use of resources in ensuring that the information collected reaches the right audience
is also essential in ensuring that the goal of PR is met. The use of approaches that foster the
consumer's trust in the new project or projects is at the basis of any PR stunt. Even though
marketing was the previous method of increasing confidence among the people, currently the use
of PR approaches is the best approach to fostering understanding and development among the
people in terms of a project and its significance at the community level. Other than ensuring that
PR is beneficial to the people, it is of relevance to ensure that the media spreads PR approaches
to be used at different levels. The use of the press is essential in disseminating the importance of
the project in question (Hon, 2016; Kosenko, Mynko & Melnikov, 2018).

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PUBLIC RELATIONS
The use of the best approach in managing public reactions in projects is essential in that it
will foster both waves of peace in the community and promote the functioning of the company.
Proper planning and dissemination of information related to the project are essential for the
success of the project in question. Gloucester Resources Limited on the Rocky Hill Coal Project
is an excellent example of the effects of poor planning in the development of projects that affect
the community. The need for a good plan is essential for the development of any project. For PR,
community involvement is a highly critical approach during the development phases of new
projects at the community level. Weak growth and planning ultimately lead to a situation such as
the one that was witnessed from the project in question. Notwithstanding, the lack of
involvement of both the community and other members of the development team lead to other
complications which could have been avoided, were the varied members added in the
development phases (Johnston, 2016).
Proposal for Public relation tactic that could have been employed
Recommended Tactic
Based on the case of Gloucester Resources Limited, the use of proper PR approaches
before the project was initiated would be useful in ensuring the project was successful at the end
of the day. Poor project planning is linked to poor project performance. It is proposed that even
before the project began, proper planning could have been implemented to avoid the existence of
the court case that presented itself. The development of a strategic PR plan would be useful as
one of the initiatives to use for the company (L'Etang, McKie, Snow, & Xifra, 2015).
The plan to be developed should be timely and inclusive of individuals, both internal and
external, who have a relationship with the company interactions and its activities. The planning