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Public Relations and Promotions Assignment

   

Added on  2021-02-19

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PUBLIC RELATION ANDPROMOTIONS
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3TASK 1............................................................................................................................................3A. Role and importance of public relations and analysis of diversity of audiences includingvisitors and other stakeholders...............................................................................................3B. Application of a range of PR and promotion skills and to produce a public relation plan4TASK 2............................................................................................................................................7A. Analysing the key media used in campaign and its relation between the media and PRdepartment..............................................................................................................................7B. Evaluation of appropriateness of media selected for PR campaign and justification toreason why they are suitable for campaign............................................................................8TASK 3............................................................................................................................................9A. Effectiveness of Public Relation campaign and strategy used to implement the plan......9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
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INTRODUCTIONPublic relation is a professional practice which is a strategic communication process whichis used by the companies in order to communicate the essential information with the publicwhich includes all the shareholders of the company (Henker, Sonnentag and Unger, 2015).Promotion means the activity which ensures that the products and services of the company arepresented in public so that the product is marketed within the market. For the present study thechosen seaside tourist destination is Southport, Merseyside. The present study will focus on the role and importance of the public relation in upliftmentof the status of the seaside town. Further the report will focus on applying different PR andpromotional skills and developing a public relation plan for developing the destination. Next theassignment will focus analysing the key media to use in the PR campaign and the relationbetween the public relation department and the media used. After this the report will highlightthe appropriateness of the media selected. In the end the report will outline the appropriateness ofthe public relation campaign and some strategies to be used to apply the plan in practice.MAIN BODYTASK 1A. Role and importance of public relations and analysis of diversity of audiences includingvisitors and other stakeholdersRole of public relationPublic relation plays a very crucial role within the travel and tourism industry becausethere is a great need of maintaining good public relation within the travel and tourism industry.This is necessary because of the reason that the whole tourism industry majorly deals in publiconly. Therefore, it is necessary for travel and tourism industry to maintain good relation with thepublic. Another major reason for tourism and travel industry to maintain good public relation isbecause of the reason that this industry is totally dependent on the public only. This is theunderlying reason that why this industry needs to maintain good relation with the public andother stakeholders (Hills, Dengel and Lubans, 2015).Public relation is becoming the crucial part of marketing and promotion. It is majorlybecause of the reason that this helps in increasing the sales of the tourism industry as more andmore consumers will be attracted towards the places because it has good relation with other
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people and this increases the popularity of the tourist place. The main role of public relation is tomaintain a good and positive image of the company in the market which ensures increase in thesales and revenue for the travel and tourism industry (Zakakis, Bantimaroudis andZyglidopoulos, 2015).Analysis of publicFor maintenance of good public relation, it is very necessary for the hotel or thedestination to analyse the public or the audience. The analysis includes the needs of the public orthe audience because if the company does not know that what are the requirements of theconsumers and other stakeholders of the company than how they will satisfy the needs of theconsumers.By analysing the requirements of the public, the company can arrange for satisfying theneeds and wants of different public and stakeholders associated with the destination. Differentpeople have different types of needs; therefore, it is essential for the destination employees thatthey clearly analyse the needs of the different people and to cater the needs in the same way asintended by the different consumers (Gordon, Becerra and Fressoli, 2017).Importance of public relation in travel and tourismThe maintenance of public relation is very importance because of the reasons discussedin the adjoining point below-Stayvisible- this is the most important reason behind maintenance of good publicrelation. It is because of the fact that if the destination has good relation with its public andrelated stakeholders then it will never let its customers go without satisfaction. If muchimportance is given to the satisfaction of the needs of the consumers then they will have moretrust in the company and will prefer going to the same place again and again (Gunasekharan,Basha and Lakshmanna, 2016).Socialnetworking- this is another important reason behind importance of public relationbecause this helps in increasing the social network of the destination. It is because of the reasonthat if one customer is satisfied with the services of the company than it will promote the placeby sharing their experience with others and also by influencing other to go to the place. B. Application of a range of PR and promotion skills and to produce a public relation planMaintaining of good public relation is very important in this competitive world. It is mainlybecause of the reason that there are so many competitors in this world. Therefor, the only point
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