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Sustainable Development and Analysis of BMW

   

Added on  2021-04-21

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Running head: SUSTAINABLE DEVELOPMENT AND ANALYSISSustainable Development and AnalysisName of the Student:Name of the University:Author Note:
Sustainable Development and Analysis of BMW_1

1SUSTAINABLE DEVELOPMENT AND ANALYSISSuccess of sustainable development strategy by BMWBMW has been branding the company as ‘efficient dynamics’ which denotes its sincerity inachieving a most sustainable mode of operation with a focus on optimizing the range of combustionengine which features 3-, 4- and 6- cylinder power units. After a brief study of BMW’s systematicmanufacture of productions ensures that they are maintaining a harmonious relationship with theenvironment without plundering its renewable sources of energy1. For a holistic development BMW has acquired plans to reduce CO2 emissions by 2020 byalmost half and focused on hydrogen as an alternative option (Kapferer & Michaut-Denizeau, 2017).BMW Company adheres to the policy of preserving the surrounding environment and had launchedProject I, which focused on the designing of vehicles so as to achieve the most for sustainabledevelopment. Its main focus was to develop new strategies in the areas of R&D and marketing. This hascreated a niche for BMW in the market for its approach to sustainability and development. It hasmanufactured electric vehicles as a means of sustainable development and production. 2.BMW has developed the GINA concept which has generated the flow of innovativethinking amongst the customers and has met with their requirements in an innovative manner. It islightweight and made up of carbon fiber is therefore helpful in meeting the principles of sustainabledevelopment because of its recyclable nature. BMW GINA is the best example in demonstrating how tomake higher quality products for consumers while at the same time preserving the key principles ofsustainable development which challenges the previous and harmful patterns of consumption byconsumers. BMW has been a pioneer in its approach to enrich the quality of green cars, one of the majorexamples being Landshut.3.BMW has adhered to the principle of sustainable management of resources by preservingthe natural environment by adopting policies like development of zero emission vehicles. BMW hastackled with the issue of global warming, BMW has manufactured smaller cars to reduce CO2 emissions
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