Marketing Mix

A2Z Marketing Mix
2019
Student’s Name
4/27/2019

Marketing Mix 1
Contents
Marketing Mix...........................................................................................................................2
Product strategy..........................................................................................................................2
Length, width, and depth of product lines..............................................................................2
Pricing strategy...........................................................................................................................3
Economy pricing strategy......................................................................................................3
Penetration pricing strategy....................................................................................................3
Placement Strategy.....................................................................................................................3
Promotional strategy..................................................................................................................4
Recommendations......................................................................................................................5
References..................................................................................................................................6

Marketing Mix 2
Marketing Mix
Product strategy
A2Z Sports Company has three levels of product. The first level is the core benefit
under which the company provides sports kits, sports equipment, and tools, polymeric boxes,
health supplements, sports protection materials to satisfy the basic need of getting fit and
playing of the consumers. It also provides protection to consumers by developing sports
protection materials. The second level of the product is the actual product in which the
company provides the quality product and the health supplements to satisfy the diversifying
needs of the youngsters. The company focuses on adding the features and deliver the best
quality products to its customers. The third level is the augmented level under which the
company offers intangible services to its customers. It provides after sale services,
customized products, and the sales associates assist the customers by explaining them the use
of the products and provide warranty to the customers (Wu & Li, 2018). To increase the sales
of the company it must add value to the products by delivering maximum satisfaction to the
customers and providing high-quality service to customers. For example, the company must
deliver customized products and providing live tutorials to the customers about the use of the
product.
Length, width, and depth of product lines
A2Z Company deals with different product lines. The width of the product includes
sports kits, sports equipment, and tools, sports, polymeric boxes, health supplements, and
sports protection materials. Each specific product lines consider different products that are
offered by the company (Mayer, Melitz & Ottaviano, 2016).