Sales and Negotiation Skills of Nike

Business skills and
negotiation

Table of Contents
INTRODUCTION...........................................................................................................................3
2.0 PESTEL and SWOT analysis...............................................................................................3
SWOT analysis...........................................................................................................................4
3.0 Discussion and Analysis of Marketing Mix......................................................................4
4.0 Sales and Negotiation skills applied by your chosen company:.....................................10
5.0 Conclusion and Recommendation:.................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Nike was founded in 1967 and it has become the most popular athletic footwear brand.
However, over time, it expanded its product range to include garments and accessories such as
socks, digital gadgets, glasses, and exercise equipment. Nike had a compound annual growth rate
(CAGR) of 11% during a five-year period, from 2011 to 2015, with revenue of $ 30,601 million.
Nike gets its shoes from more than 140 manufacturers in 13 countries across the world.
Manufacturing outsourcing allows the firm to keep its operating costs low while focusing its
skills on sales and marketing efforts to increase sales.
2.0 PESTEL and SWOT analysis
PESTEL Analysis
Factor Impact
Political  Trump
Administration TPP
Deal.
 Conflict with China.
 High taxes.
 Low profit.
 Limited import/export.
Economic  High interest rates.  Unable to establish new
projects.
Social  The trend of healthy
lifestyle.
 Impact of Lockdown.
 Support TO THE
AFRICAN-
AMERICAN
COMMUNITY
 Increasing sales.
 Decreasing sales.
 Empathy of more people.
Technological  Technology
Adoption
 Robotic technology
 Growing the company.
 Customers' brand loyalty
grows.
 More profit.
Environmental  Recyclable products

Legal  Protest against child
labour.
 Sexual harassment.
 Negative publicity
Strengths
 Strong Brand Recognition.
 Large Client Base.
 Iconic Partnerships.
 Side Brands .
 Low Manufacturing Cost .
 Professionals who work in-
house.
 Black Community Support.
Weaknesses
 Poor Labour Conditions in Foreign
Countries.
 Pending debts.
 Lack of Diversification.
 Sexual Abuse
Opportunities
 Artificial Intelligence (AI)
 Innovative Goods
 Cutting ties with big
retailers
Threats
 Economic Uncertainty
 Marketing Budget Pressure
 Increased competitive pressure
SWOT analysis
3.0 Discussion and Analysis of Marketing Mix
Marketing
Tactical Tools
Current Strategy (based on each P)
applied by your chosen company (add
some related theories/concepts to
underpin your understanding when
Your evaluation/argument on the
effectiveness of each marketing tool
currently applied by your chosen
company