217 - INTERNET MARKETING

Pay Per Click Advertising
Pay per click advertising can be referred to a practice where a company who has placed an advertisement pays a significant amount of money to
host websites only in the case when any internet users clicks on that link. With the help of it, traffic is transferred to websites from varied
prominent websites. Smart Restoration must use it in order to reach the customers from varied sources.
Role of PPC Advertising
Campaign- and issue-based efforts:
Campaign can be run through it.
Direct-response business: It aids in gaining
response directly.
B2B Awareness: It creates B2B awareness
Niche terms: Niche customers can be
targeted
Product Listings: Listing of products can be
done.
Remarketing: It is effective in remarketing.
Process of Pay Per Click
Pros of PPC Advertising
Aids in setting own budget for the
marketing
Supports in targeting specific set of
customers
Faster results is witnessed from it as
compared to organic search engine
optimisation
Aids in targeting specific region.
Cons of PPC Advertising
This leads to rise of bidding wars among
host websites
Poor revenue generation
Click fraud can be done by host websites
which affects the sale.