Report On Strengths & Weaknesses Of Small Scale Enterprises
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Added on 2020-02-17
Report On Strengths & Weaknesses Of Small Scale Enterprises
Added on 2020-02-17
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SMALL BUSINESSENTERPRISE
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................11.1 Produce a profile of a selected small business identifying its strengths and weaknesses.....11.2 Carry out an analysis of the business using comparative measures of performance............2TASK 2 ...........................................................................................................................................32.1 Recommend with justification, appropriate actions to overcome the weaknesses in thebusiness ......................................................................................................................................32.2 Analyse ways in which existing performance could be maintained and strengthened.........32.3 Recommend with justification, new areas in which the business could be expanded..........4TASK 3 ...........................................................................................................................................53.1 Produce an assessment of existing business objectives and plans........................................53.2 Revise business plans to incorporate appropriate changes...................................................63.3 Prepare an action plan to implement the changes ................................................................6TASK 4 ...........................................................................................................................................74.1 Report on the impact of the proposed changes on the business and its personnel................74.2 Plan how the changes will be managed in the business........................................................84.3 Monitor improvements in the performance of the business over a given timescale.............8CONCLUSION ...............................................................................................................................8REFERENCES .............................................................................................................................10
INTRODUCTIONThe small business enterprise are the organisation which incurred small capital to start.These enterprise play a very important role in the growth of economy (Bridge and O'Neill,2012). These organisation [play a very vital part in every country. So to understand the conceptof small business enterprise is very important. Big company all have the advantages from thesesmall industry as the provide the raw material and products to these big companies. There is highgrowth of small business in UK. As governance of UK is encouraging these business to serve theeconomy. The small scale industries have 50 or less than that employees. These small businessgives the employment to the people and also encourage them to use their skills and knowledge.The company which is taken into the consideration for the particular report is shinecommunication (Storey, 2016). The company is engaged in media and communication. The dothe PR activities for the different organisation. They have create the new type of agency. Theagency which serve its customers first. The agency search the talent and make them more better.This report consist of strength and weakness of small scale enterprises. The comparativemeasure used by the small enterprises are mention in this report. The appropriate actions toidentify the weakness in the micro business are discuss in this report. The scope of expanding thearea of market by these micro business are mention in this report. The action plan has been beenmade to implement the changes. The control measures by which the business unit can monitorthe changes has been discuss in this report. TASK 1 1.1 Produce a profile of a selected small business identifying its strengths and weaknessesShine communication is the most famous small business enterprise in UK. The companydeals with media and communication. The company work on its four bases core values which areSmart, fresh, connected and committed. The company engaged in delivering in social mediaactivities and also arranges many campaigns in different forms. Following are the strength andweakness of the firm. Strengths: Market share: Shine communication is having the good market share in UK economy.This is one of the strength company is having and by this enterprise also can plan toexpand its business in other areas.
Working partners: The company is having the large dealers. There many big companiessuch as BARCARDI, paramount hotels group etc. working with the shinecommunication. By this company is having the big advantage.Diversification: Company is engaged in delivering the solution of brand management.The enterprise is specialised in delivering the high quality design, production of videosand photos to the clients. The business unit is also engaged in developing the campaigns,direct marketing and guerilla marketing. The company has the high demand for thediversification. Weakness: Revenue concentration: The company revenues are not much satisfying compare to theother micro enterprises in UK. The reason behind that company is operating in differentfield. So company need to make the policies by which they can earn more profits. Count of heads: The another weak point of the company is they are having small numberof people working and they working in tight schedule. They have around 60 employeesin their company which do all different tasks.1.2 Carry out an analysis of the business using comparative measures of performanceThe company face many challenges in the market. The enterprise is engaged in publicrelation activities (Blackburn, Hart and Wainwright, 2013). The business unit face the challengesfrom the other organisation those who are already their in the market. The competitor can enterinto the market very easily as they do not required large amount of investment. And the publicrelation is attractive section. So that many small business can think of start the business in thiscontext. To bring the core competency in the market the firm has to improve its product andservices time to time. Organisation can use the porter five force model to measure itsperformance (Gronum, Verreynne and Kastelle, 2012.). This model help the manager to analysisthe competitor and take effective measures. There are many international and national companies those who are engaged in PRactivities. Because of this braining power of the customer is increasing. The sector is bases onthe knowledge. The customer has the high expectation from the company. This bargaining powerhas the moderate impact on the company. The enterprise staff is very creative. They use theirknowledge in effective manner. They make the campaigns very attractive to give the betterservices and make their customer happy.
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