Comparative Analysis of the Financial Performance of Shunggle

   

Added on  2020-06-03

16 Pages5349 Words182 Views
Small Business Enterprise
Comparative Analysis of the Financial Performance of Shunggle_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Produce a profile of Shunggle..............................................................................................11.2 Comparative analysis of the financial performance of Shunggle.........................................3TASK 2............................................................................................................................................42.1 Some actions by Shunggle to overcome from the weaknesses............................................42.2 Ways in which Shunggle can maintain and strengthened its existing performance............52.3 New areas in which Shunggle can expand its business........................................................6TASK 3............................................................................................................................................73.1 Assessment on present business plans and objectives.........................................................73.2 Review business plan and propose some areas for changes.................................................83.3 For implement changes, Shunggle needs to develop an action plan....................................9TASK 4..........................................................................................................................................104.1 Affect of proposed changes on personnel and business.....................................................104.2 Plan for manage the changes...............................................................................................114.3 Improvements in performance of business over past years..............................................11REFERENCES..............................................................................................................................13
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INTRODUCTIONSmall business enterprise are those organisations which are managed and organised atsmall level and there are little number of staff members working in them. The revenue of thesekinds of businesses is small as well. Shnuggle is a small firm and this company deals in babybath products as well as in bed items. Its main motive is to produce products which would notharm the health of baby (A. Harris and P. Patten, 2014). In the present business report, profile ofbusiness organisation is given. This business enterprise also compares its current level ofperformance with the past performance. It has many weakness and to overcome from them,management of Shunggle has to take some effective and appropriate actions. In this reportdiscuss about the existing performance that Shunggle company could be maintained andstrengthened. The impact of proposed changes on personnel and business will discuss in thisreport. TASK 11.1 Producing the profile of Shunggle with identifying its strengths and weaknessesThe name of business is Shunggle and its main work is to provide baby bath products andsells some bed products. This is a series of Dragon Den's. This small business firm produces thebathtubs for babies carefully which is secured and safe for baby. It is specially made for newborn babies and it allows baby to play and sit. Shunggle is a private limited business organisationand it is established in the year 2009. In this company, almost 1-10 staff members are workingand it has 2 investors. Company has 5 directors (Altman, Sabato and Wilson, 2010). It is situatedin Northern Ireland. Its main focus is on manufacturing the high quality products for babies. Thestaff members of this business enterprise are specialists in their field and Shunggle uses newtechnology for making products qualitative and better. Its main activities are to manufacturingthe bed as well as baby bath items. So at the time of bathing baby can enjoy. The sales andrevenue of this company is less in comparison to large business organisations. This firm hassome strengths and weaknesses which are given as below:1
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StrengthsMain strength of this company is that it uses the latest and advanced technology formaking products better in comparison to its competitors.It has a better image in the minds of customers. Its main focus is on expanding business in new areas by providing good quality services. This business organisation has a strong commitment and it is its major strength.To increase the skills, customer services, knowledge and capabilities of staff members,manager of this company provides training to them (Blackburn, Hart and Wainwright,2013). WeaknessesDue to low budget or revenue, it does not conduct the research programme.The main weakness of this organisation is that it does not give more promotion about itsproducts and services.It does not have any support system.Very few people know about this company.2Illustration 1: SWOT Analysis(Source: SWOT ANALYSIS, 2017)
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