Nivea Advertisement Analysis and Strategy

This assignment provides an in-depth analysis of Nivea's advertisement strategies and techniques used to promote their products. It discusses the use of various advertising tools, such as outdoor forums, and how they help build brand awareness. The assignment also explores the legal and ethical constraints of advertising, including the need for truthful information and compliance with regulations. Additionally, it touches on time schedules and budget requirements for advertisement production and placement.

BSBADV09 Create Mass Print Media Advertisements
Task 1
Ans. 1. Creative concept is a big idea that do focus on target audience, influences their emotional
response and inspire them to buy the product. Creative idea in advertising could be used as
solution to communication problems. In today’s day to day changing and busy life of the people,
the company uses the creative advertisement to attract the target customers. The innovative
groooup develops more than one innovative ideas based on the records and then idea check them
to decide which one resonate exceptional with the target audience.
Ans. 2. Following are the steps in preparation of creative ideas:
 Develop a problem statement:
Develop a hassle assertion based totally on information in innovative and verbal
exchange approach.
 Select the brainstorm team:
Assemble a crew to habits a creative concept brainstorming. If outsourcing innovative
company group of workers might aslo do the brainstorming.
 Organize the brainstorming session:
When organizing the brainstorming session, choose the time and place for the session and
invite the participants and decorate the room to see more creativity in them.
 Provide background for brainstorm:
In the beginning of the session, remind the participants about the objectives for the
brainstorming session and encourage them by setting some rules like, no idea is bad idea,
quantity over quality, etc.
 Break the ice:
To make the participants more comfortable and to open up their mind, arrange a fun
activity that will help them to be more creative.
 Individual idea generation:
Give the participants a time limit for suggesting their ideas, provide them sticky notes
and ask them to think about the themes and neew communication ways with the target
audience.
 Expand ideas:
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BSBADV09 Create Mass Print Media Advertisements
Divide the participants into two to three groups and then ask them to develop ideas.
 Select and refine two to three best idea:
When all the ideas have been presented, do the votings and choose the best idea.
 Check feasibility:
After the brainstorming session, check the final concepts of the implementation of work,
the budget and the interested audience.
 Prepare visual presentation of concept:
Prepare a visual presentation on the ideas that have been selected.
Ans. 3. Print media includes those media of conversation which are managed by space as a
substitute than time. It can be examined at any handy time and can be stored for document.
Following are the three types of mass print media which are used:
 Books
 Magazines
 Newspapers
Ans. 4. Various techniques are used by the creative advertisers while advertising. They are:
 Emotional appeal
 Testimonials
 Similes and metaphors
 Demographic positioning
 Unfinished ads
 Exaggeration
 Personification
 Interesting character
Ans. 5. Being a manager, the advertisement’s accuracy and completeness could be checked by
using the various different techniques:
1. Communication effect:
a. Direct rating method, in which customers are directly asked to rate the advertising.
b. Portfolio method, where the customers see, listen carefully the content of the ads and are
asked to recall.
c. Laboratory test, where the apparatus checks the heart rates, blood pressure etc. of the
person after watching ad.
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BSBADV09 Create Mass Print Media Advertisements
2. Sales effect:
a. Integrated direct marketing, where the customers visit the site and fill up their details and
the company provides them the information.
b. Analysis tool, which is available on the internet by which the advertiser know how many
people visit the website.
Ans. 6. Consumers are more inclined to make purchasing decisions on certain days of the week
and during certain times of the day. Sending your messages into cyberspace without adhering to
your audience’s particular habits is a sure way to miss out on ample opportunities to be seen. On
the other hand, utilizing tools that will talk to consumers when they’re most likely to pay
attention, will allow you to optimize ROI and drive brand awareness.
Ans. 7. An advertising budget which is known as an estimate of any company’s promotional
expenditure over a certain time period. We can state this as important because, it is the financial
amount the company is willing to set towards accomplishment in its marketing objectives and
attaining its goals. During the creation of an advertising budget, a company must always weigh
the value of spending on an advertising dollar verses value of that dollar as recognized revenue.
Ans. 8. There are 2 codes of practices for advertisement that describes how businesses should
advertise. They cover all kinds of promotional communications, depending where the advert or
promotion will appear.
 Non-broadcast media
The non-broadcast code has rules that cover non-broadcast advertising (for example print,
online), sales promotion and direct marketing (such as telesales and email).
The code specifies standards for accuracy and honesty that businesses must stick to,
including specific conditions, such as:
- advertising to children
- causing offense
- political advertising
 Broadcast media (for example TV, radio)
You must follow CAP broadcast code, which covers issues including taste, decency and
product placement.
As well as setting standards about accuracy and honesty businesses must stick to, they
also have rules about things like scheduling.
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BSBADV09 Create Mass Print Media Advertisements
Ans. 9. A good print advertisement can be of a great deal because it always presents your
product and the things you are providing to your customers through new eyes. The successful
print advertisements always convey the information and news about your products and store and
the kind of service you provide. Following are the different elements of print media:
 Call to Action
 Smart Ad Placement
 Contact Information and Store Logo
 The Offer
 The Headline
 Image
Ans. 10. The size and position of elements in print media advertisement could be specified as-
1. Copy and text elements:
The copy and text must communicate in clear, concise and focused language. Start with a
headline that grabs the reader’s attention, sparks interest in your product and conveys
your message succinctly.
2. Illustration and graphic elements:
Photography, illustration and logo symbols like Nike’s swoosh raise interest in any ad.
Integrate these graphic elements with your headline and copy for maximum effect. This
indicates the value of using models that match or appeal to your target audience to forge
an immediate connection between your products/ service and potential customers.
3. Color vs. black and white:
Color printing costs more than black and white. Full color printing uses four inks and
four runs through the press for each page. Two color printing is cheaper color option,
appropriate for some applications.
4. Size and shape:
Newspaper and magazine placement fees are based on ad size. The exact dimensions may
vary by publication, but are priced as fractions of a page. Special locations, like the back
cover, cost more.
Ans. 11. Following are the five rules for good design of print media advertising:
1. Be unique because people prefer what is raw and what is good.
2. Using the headlines more effectively so that the readers finds it interesting.
3. Considering of the images you are advertising or printing very carefully because a small
mistake can lead to under ratings.
4. Simplicity is always the key remember this phrase as it leads towards high success.
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BSBADV09 Create Mass Print Media Advertisements
5. Create a call to action by keeping it short but long enough so that people know what to
read and what to do and what they will get as result.
Ans. 12. Typography is the art and technique of arranging type to make written language legible,
readable, and appealing when displayed. Following are the rules of typography:
 Grid
The grid is a set of columns and lines on which you have your text. At first glance, it may
seem that it is not necessary but it is as it makes the page clearer and readable.
 Length of the line
To make your text convenient to read, keep the line length at 40-65 characters.
 Line spacing
The distance between the lines should have enough space, but not be too large. The ideal
line spacing is 125% of font size.
Ans. 13. The term Layout can be defined as the arrangement of the various elements of
advertising such as illustration, text etc. of the company. Following are the seven layout formats
for print media advertisement:
 Paper and Ink is most important.
 Layout of the Final Ad should be worth.
 Copy and Text Elements should be clear for the audience reading the advertisements.
 Color vs. Black and White should be differentiated when it comes to what is important
for the readers and what they would like the most.
 Size and Shape of the advertisements prints.
 Illustration and Graphic Elements should be upgraded with the generation sources.
 Placement of the Advertisement must be in better terms.
Ans. 14. Creating of effective advertisements requires joint efforts between those of the multiple
departments and also sometimes those of external entities. Therefore, those choosing to work
independently from other departments or associated content creators may not always achieve
client’s objectives in the right manner. Following are the factors which as a manager of
advertisement company I would consider:
1. Campaign duration
2. Identify a selling point
3. Repeated taglines
4. Create an effective flow
5. Visual consistency
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6. Consistent positioning
7. Simplicity
Ans. 15. The purpose of advertising is that the advertisements inform the customers about their
product and convince the customers that a company’s services or products are the best,
enhancing the images of the company so that it leaves a positive impact on the customers,
pointing out and creating the need for products or services, demonstrating about uses for
established product.
Advertisement has three primary objectives-
 Reminder advertising reminds people about the need for a product or service, or the
features and benefits it will provide when they purchase promptly.
 Informative advertising created awareness of brands, products, services and ideas.
 Persuasive advertising tries to convince customers that a company’s services or products
are the best, and it works to alter perceptions and enhance the image of a company or
product.
Ans. 16.
a) Key features of advertising industry and services are:
1. Paid form-
2. Impersonal presentation
3. Speedy and Mass Communication
4. Identified sponsor
b) Features always matter because they provide your customers with hints about how well your
product or service will deliver its benefits. Although benefits are generally more important than
features, there are some times when features make all the difference:
 When all products in a category provide the same basic benefits, a unique feature may
provide a competitive advantage.
 When products or services can be easily compared with competitors’ as the internet
makes increasingly possible- consumers can choose products or services with the most
features. Thus, most cell phones will provide its owners with the same general benefits
for communication, a person considering which cell phone to buy may not choose a
certain model if it is missing a feature not found on a competitors’ phone.
c) Following are the types of advertising:
 Newspaper- Newspaper advertising can promote your business to wide range of
customers.
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BSBADV09 Create Mass Print Media Advertisements
 Magazine- Advertising in a specialist magazine can reach your target market quickly and
easily.
 Radio- Advertising on the radio is a great way to reach your target audience. If your
target market listens to a particular station, then regular advertising can attract new
customers.
 Television- Television has an extensive reach and advertising this way is idea if you cater
to a large market in a large area. Television advertisements have the advantage of sound,
sight, movement and color to persuade a customer to buy from you.
 Directories- Directories list businesses by name or category. Customers who refer to
directories have often already made their mind to buy- they just need to decide who to
buy from.
 Outdoor and transit- Outdoor billboards can be signs by the road or hoardings at sport
stadiums. Transit advertising can be posters on buses, taxis and bicycles. Large billboards
can get your message across with big impact.
Ans. 17. There are four factors that influence consumer behavior. These factors impact whether
or not your target customer buys your product. They are cultural, social, personal and
psychological factors.
 Cultural and social factors- Cultural and social factors can play a major role in the
popularity of product. Industry groups spends a lot of money trying to influence popular
opinion because they know how influential culture can be on industry sales. In addition to
culture, there may also be social factors, such as family or church roles, at play in
product’s success.
 Personal factors- Personal factors also influence consumer behavior. Senior consumer
behaviors are highly variable, meaning that as a group they have more reasons for buying
something than teenagers. Lifestyle, personality and economic class may also influence
customer behavior. Class impacts education level, background, occupation and health.
 Psychological factors - There are four psychological factors that influence consumer
behavior: motivation, perception, learning and attitude and belief system. Motivation
speaks to the internal needs of the consumer. Understanding how to motivate your
consumer is a powerful tool. The way your target customers perceives your product also
influence the buying behavior.
Ans. 18. Advertising is a form of mass communication. It is paid for a sponsor who wants to
communicate about his product or service to his customers. Following are the types of
advertising:
1. Television Broadcasting
2. Radio Advertising
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3. Print Advertising
4. Magazine Advertising
5. Online Advertising
6. Interactive Media
7. Press Advertising
8. Broadcast Media
Ans. 19. Advertising is mass media content intended to persuade audiences of readers, viewers
or listeners to take action on products, services and ideas. The idea is to drive consumer behavior
in a particular way in regard to a product, service or concept.
Following are the principles of advertising:
1. Don’t make promises you can’t live up to:
Although your ad may draw more people to your product initially, you can’t retain these
people as loyal customers in the long run if you make promises you can’t keep.
2. Identify the best features of whatever it is you’re selling and develop your advertising
around these features:
Think about how your product stands out from the competition, what sets it apart, and
then focus on those attributes.
3. Try to create a memorable advertising message for your product:
You want people to think of your store, your product or your professional service
whenever they’re in the market for such a thing.
Ans. 20. Consumer behavior refers to the study of what causes individuals and organisations to
purchase certain products and support certain brands. This area of study focuses primarily on
behavior, motivations and psychology, which are influenced by the following three factors,
psychological factors, personal factors and social factors.
Cialdini synthesized years of research on social influence into six universal principles for
understanding attempts to influence human behavior. Both businesses and consumers can use
these principles to better understand the inner workings of purchasing behaviors and to
determine which strategies are most likely to succeed. Following are the principles of consumer
behavior:
1. Reciprocity- Humans often feel the need to return a favor or reciprocate kind gestures.
For consumers, this might mean offering a free sample or a generous discount, for
example.
2. Commitment- once someone is engaged with something, they are more likely to stick
with it. In business, this means cultivating brand loyalty; once someone is working with a
product or using a service, they are more likely to commit to paying for it again.
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BSBADV09 Create Mass Print Media Advertisements
3. Pack mentality- If more people do something, others are likely to do it as well. When
brands can demonstrate their popularity or satisfaction across a wide customer base, other
customers are more likely to buy in as well.
4. Authority- People are more likely to listen to an expert than anyone off the street. So,
while pack mentality is important, having a relevant expert speak to the effectiveness of a
brand’s product or service is essential to converting new customers.
5. Liking- People who are similar to the target consumer are more likely to persuade the
consumer to buy. People from similar demographics- whether in terms of ethnicity,
socioeconomic class, religious inclination or even shared interests- are far more effective
at persuading consumers than those they perceive as vastly different.
6. Scarcity- People tend to want what they perceive they cannot have. Making a product or
service seem exclusive or as if it will go out of stock if they don’t act quickly often makes
it more enticing to the consumer and increases the likelihood that they will buy in.
Ans. 21. Following are the principles of effective advertisements:
1. Repeated taglines: Consistent taglines go hand in hand with visual consistency. This will
give you one of the most effective approaches. The advertisement can change, but
repeatedly using the same tagline and imagery will help consumers to make a connection
with their current knowledge of your brand.
2. Campaign duration: The duration of a campaign should be identified early in the
development stage. As touched on above, displaying the same ad for a set period of time
will embed the message in long term memory.
3. Simplicity: A simple advertisement is much easier to comprehend than a complex one. If
you are creating a print ad, use a short tagline with limited copy.
4. Identify a selling point: This is one of the most important aspects of an advertisement.
The viewers must be able to quickly identify three things. Attempting to offer multiple
selling points to viewers can confuse them by presenting too many ideas at once.
Ans. 22. The five advertising techniques businesses can use according to the legal framework of
Australia:
 Bait advertising and special offers: It is illegal under Competition and Consumer Act
2010, to engage in bait advertising if goods or services are advertised for sale at
discounted price.
 Offering Rebates, Gifts or Redemptions: If your business offer rebates, gifts, prizes or
other free items without intending to provide them, it is unlawful promotional practice
under the Act.
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BSBADV09 Create Mass Print Media Advertisements
 Cash Back Offers: Cash back offers are form of discounting where businesses mark down
product prices, and manufacturers and retailers maintain the price but offer to return some
of the consumer’s money after purchase.
 Comparative Advertising: Businesses use comparative advertising to directly promote the
superiority of their products over another, such as price, quality, range or volume.
 Search Engine and Online Advertisements: Lastly, your business may use mechanisms
such as AdSense, AdWords banner ads, pop up ads and other types of advertisements.
Ans. 23. At a Federal level, the Australian Competition and Consumer commission regulates the
content of digital advertising and disclosures through the Australian Consumer Law, which
requires business to ensure that consumers are appropriately and accurately informed by
prohibiting misleading or deceptive conduct.
The ACCC has produced the guide to help the businesses of all sizes to understand their rights
and obligations under the ACL. This guide is for businesses that supply products or services-
including suppliers, manufacturers, importers and service providers. The guide is also designed
to help people who advise businesses, including accountants, lawyers and marketing
professionals.
Businesses also have rights and protections under the ACL. It is important for a business to be
aware of these laws. For example,
 Another business cannot wrongly compare their products to your products in a way that
misleads consumer, see two price comparison.
 You are entitled to set and raise your prices independently as you see fit.
 Generally speaking, where your competitors display a price, it should be a total price of
the goods or services.
 Your competitor cannot post negative post reviews which are not based on a genuine
opinion about you on online product review sites.
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BSBADV09 Create Mass Print Media Advertisements
Task 2
2A) Role Play
This is a role play which is to be conducted between the John who is the assistant manager of
Heraid sun newspaper, customer and the Mark who is the new marketing manager. Under this
role play, the following points are to be discussed:
 Creative ideas of the advertisement with customer
 Advantages and disadvantages of the various techniques used for expressing the creative
idea
 Ways to check the accuracy and completeness
 Production schedule
 Estimated cost of producing and placing print advertisement
 Legal and ethical constraints to print media advertisement
Creative idea of advertisement
The creative idea of advertisement of Lux is always based on AIDA. It always comes up with the
ad that seeks the attention, raises interest among customers, desire to purchase and then the
action. It always comes up with the new ideas and changes with the time so that the customer
always feels attracted to the brand Lux. It has always come up with the celebrity for the ads and
that’s a good idea to attract target customers, as it wants to attract the urban and sub urban people
of middle class people who composes the highest segment of population in a country.
Advantages and disadvantages of various techniques used for expressing creative idea
Advantages- By advertising on the right platform, the sales are promoted, the cost is lowered, the
standard of living is improved and also it will enhance the goodwill of our brand Lux. It will also
increase the turnover and will also lead to huge profits.
Disadvantages- The negative aspects of lux soap advertisement are that it uses expensive
advertisement tools despite being a product of daily use. Being a highly advertised product, it has
a monopoly in the market. This does not allow competition and economic growth. Also, people
of all economic classes wish to use their product, while all don’t afford it.
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BSBADV09 Create Mass Print Media Advertisements
Accuracy and completeness
Lux company after making the advertisement through various ways check the content, whether it
will attract the customers or not. The techniques are used before the publishing and after the
publishing of advertisement. The various ways are:
Pre-test and post-test in which pre-test implies advertising message before it is sent to specific
media. Post-test implies testing impact of advertising message after it is published in any of the
media.
Communication and Sales Effect test in which communication test measures communicability of
the message. Whereas sales effect test measures advertising impact on sales volume.
Laboratory and Field test in which laboratory test is conducted in a controlled environment in a
limited scale. Respondents are invited in a laboratory to state their response.
Experimental and Survey test involves testing advertising effect by conducting test by
manipulating independent variable and measuring the effect of the manipulation on other
dependent variables like sales, profits, consumer satisfaction etc.
Message and Media Effect test in which message test involves measuring clarity, contents,
believability, action ability etc. of the message, the media test measures effectiveness/ suitability
of one or more media.
Time schedules for advertisement such as production scheduling
The advertisement is to be done in the newspaper and the reason for this is that, the newspaper is
read by everyone like businessmen and the other people. Each and every person reads the
newspaper either it is a busy person or those doing hold house works. So it will be a beneficiary
way through which the advertisement of the product will be successful. By this method the
product’s advertisements will be done with no more efforts but will bring great profit both for the
viewers and readers of the newspaper and those for the company too.
Estimated cost of producing and placing print advertisement
When taking about advertisement in newspaper, it is something which is fit in a wallet and also
even in the budget as it limited and also get what a company has paid for. When advertising in
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BSBADV09 Create Mass Print Media Advertisements
print newspapers, it’s important to get your message in the area known as above the fold. So,
while placing the print advertisement, we will choose the newspaper which is worldwide famous.
Also, when taking about the variance in the price of different advertisement techniques, the
newspaper is best as it is affordable by many people but when taking about the other print media,
it may not be afforded by many people or many may not be interested in it.
Legal and ethical constraints
When taking about the legal and ethical constraints, the advertisement should not include false or
misleading. The disclaimers should be used when it is necessary. The advertisements of Lux are
given with careful testimonials and claims. Also, avoid illegal lotteries when conducting enter to
win contests. It should contain true information. The advertisement should also attract the
children’s.
Appendix 2
Outcome of discussion with customer
Creative idea finalized It has always come up with the celebrity for
the ads and that’s a good idea to attract target
customers, as it wants to attract the urban and
sub urban people of middle class people who
composes the highest segment of population
in a country
Time and schedule requirements and delivery
date.
The time and schedule for advertisement is
not based on any season. It will be started
within a week and will be delivered within 1
month.
Advertisement technique finalized and the
reasons for it.
The technique finalized for the Lux
advertisement is of using the star cast for the
ad as this brand focuses on the royal people.
Budget requirements as discussed with the
customer.
The budget requirements is not that big as the
price is set as the lower class people could
also buy it.
Advertisement design finalized as per the
customer requirements.
The finalized design is with the approval of
the customer.
Finalized typeface for the advertisement and
reasons for it.
When taking about the typeface of lux, it uses
the font for the brand name is Hypatia Sans
Pro Semi bold.
Finalized layout for the advertisement and the
reasons for it.
The finalized layout is also with the star cast
picture on it and the reason for it has been
already given as its target customer are the
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inch society.
Appendix 3
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BSBADV09 Create Mass Print Media Advertisements
Task 3
3A) Role play
This is a role play which is to be conducted between Jess who is the marketing manager of Dove,
customer and Ramen who is the creative director of Woman’s World Magazine. Under this role
play, the following points are to be discussed:
 Creative ideas of the advertisement with customer
 Advantages and disadvantages of the various techniques used for expressing the creative
idea
 Ways to check the accuracy and completeness
 Production schedule
 Estimated cost of producing and placing print advertisement
 Legal and ethical constraints to print media advertisement
Creative idea of advertisement
Dove brand dealing in shampoo, soap bars and conditioner, with the tagline ‘You are beautiful
than you think’ is a company which targets the girls and women of all ages. The idea that dove
uses while making of its advertisement is that it’s not always about glamor or fame. It’s about the
beauty of every women and girl from different ages that is within us. That’s the reason, every
girl or women trust their skin to Dove and that’s all about Dove.
Advantages and disadvantages of various techniques used for expressing creative idea
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Advantages- By advertising on the right platform, the sales are promoted, the cost is lowered, the
standard of living is improved and also it will enhance the goodwill of our brand Dove. It will
also increase the turnover and will also lead to huge profits.
Disadvantages- The negative aspects of Dove shampoo and conditioner’s advertisement are that
it uses expensive advertisement tools despite being a product of daily use. Being a highly
advertised product, it has a monopoly in the market. This does not allow competition and
economic growth. Also, people of all economic classes wish to use their product, while all don’t
afford it.
Accuracy and completeness
Dove company after making the advertisement through various ways check the content, whether
it will attract the customers or not. The techniques are used before the publishing and after the
publishing of advertisement. The various ways are:
Pre-test and post-test in which pre-test implies advertising message before it is sent to specific
media. Post-test implies testing impact of advertising message after it is published in any of the
media.
Communication and Sales Effect test in which communication test measures communicability of
the message. Whereas sales effect test measures advertising impact on sales volume.
Laboratory and Field test in which laboratory test is conducted in a controlled environment in a
limited scale. Respondents are invited in a laboratory to state their response.
Experimental and Survey test involves testing advertising effect by conducting test by
manipulating independent variable and measuring the effect of the manipulation on other
dependent variables like sales, profits, consumer satisfaction etc.
Message and Media Effect test in which message test involves measuring clarity, contents,
believability, action ability etc. of the message, the media test measures effectiveness/ suitability
of one or more media.
Time schedules for advertisement such as production scheduling
Finding the time to schedule your time is more often more of a core than needed. But, organizing
your advertising production schedule and workflow can be made easier by using dedicated tools,
whether they are purpose-built for the individual agency, or more generally-available services
and solutions.
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BSBADV09 Create Mass Print Media Advertisements
Estimated cost of producing and placing print advertisement
The cost of advertisement in magazine may be more than the newspaper but the reason which
influence to advertise in the magazine may be because of the location of the ad where it is to be
given and the target customers reach or because of the popularity of the magazine.
The placing of print advertisement will be given 1 month before the advertisement so that in the
next month’s magazine, it will be available in the market.
Legal and ethical constraints
When taking about the legal and ethical constraints, the advertisement should not include false or
misleading. The disclaimers should be used when it is necessary. The advertisements of Dove are
given with careful testimonials and claims. Also, avoid illegal lotteries when conducting enter to
win contests. It should contain true information. The advertisement should also attract the
children’s.
Appendix 4
Outcome of discussion with customer
Creative idea finalized . The idea that dove uses while making of its
advertisement is that it’s not always about
glamor or fame. It’s about the beauty of every
women and girl from different ages that is
within us. That’s the reason, every girl or
women trust their skin to Dove and that’s all
about Dove.
Time and schedule requirements and delivery
date.
The time and schedule of dove is from one
half hour before sunrise to sunset. During the
special white winged dove days: noon to
sunset.
Advertisement technique finalized and the
reasons for it.
The dove for real beauty is the technique
finalized and the reason for it is to make every
person feel special within them as they are.
Budget requirements as discussed with the
customer.
The requirement of budget for dove detriment
is between 25-30 crore.
Advertisement design finalized as per the
customer requirements.
The design for dove is that of the real beauty
campaign as it creates a positively within a
person.
Finalized typeface for the advertisement and
reasons for it.
The typeface dove uses is that of the Doves
Roman or the Doves type.
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Finalized layout for the advertisement and the
reasons for it.
The finalized layout of dove advertisement is
that of the real beauty campaign that is being
conducted between the people and not any
celebrity.
3B) Advertisement for Magazine
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BSBADV09 Create Mass Print Media Advertisements
Task 4
4A) Role play
This is a role play which is to be conducted between Mark who is the marketing manager of
Nivea, customer and Greg, assistant manager of Alpha Advertisers. Under this role play, the
following points are to be discussed:
 Creative ideas of the advertisement with customer
 Advantages and disadvantages of the various techniques used for expressing the creative
idea
 Ways to check the accuracy and completeness
 Production schedule
 Estimated cost of producing and placing print advertisement
 Legal and ethical constraints to print media advertisement
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BSBADV09 Create Mass Print Media Advertisements
Creative idea of advertisement
Nivea is a brand which deals in the personal care likes skin care cream for women and men. It
has always come up with the different creative theme in which it has taken the celebrities which
show the care they have been taking b using the products which provide them freshness and day
without bad smells. This creative idea also helps in going towards the target audience and
attracting them.
Advantages and disadvantages of various techniques used for expressing creative idea
Advantages- By advertising on the right platform, the sales are promoted, the cost is lowered, the
standard of living is improved and also it will enhance the goodwill of our brand Nivea. It will
also increase the turnover and will also lead to huge profits.
Disadvantages- The negative aspects of Nivea are that it uses expensive advertisement tools
despite being a product of daily use. Being a highly advertised product, it has a monopoly in the
market. This does not allow competition and economic growth. Also, people of all economic
classes wish to use their product, while all don’t afford it.
Accuracy and completeness
Nivea company after making the advertisement through various ways check the content, whether
it will attract the customers or not. The techniques are used before the publishing and after the
publishing of advertisement. The various ways are:
Pre-test and post-test in which pre-test implies advertising message before it is sent to specific
media. Post-test implies testing impact of advertising message after it is published in any of the
media.
Communication and Sales Effect test in which communication test measures communicability of
the message. Whereas sales effect test measures advertising impact on sales volume.
Laboratory and Field test in which laboratory test is conducted in a controlled environment in a
limited scale. Respondents are invited in a laboratory to state their response.
Experimental and Survey test involves testing advertising effect by conducting test by
manipulating independent variable and measuring the effect of the manipulation on other
dependent variables like sales, profits, consumer satisfaction etc.
Message and Media Effect test in which message test involves measuring clarity, contents,
believability, action ability etc. of the message, the media test measures effectiveness/ suitability
of one or more media.
Student name
ID

BSBADV09 Create Mass Print Media Advertisements
Estimated cost of producing and placing print advertisement
As the advertisement method used by Nivea is outdoor forum which will help in building the
brand. It is expected to be high but will help in long term as the customers who are no more at
house could still be in touch with your brand.
Time schedules for advertisement such as production scheduling
Finding the time to schedule your time is more often more of a core than needed. But, organizing
your advertising production schedule and workflow can be made easier by using dedicated tools,
whether they are purpose-built for the individual agency, or more generally-available services
and solutions.
Legal and ethical constraints
When taking about the legal and ethical constraints, the advertisement should not include false or
misleading. The disclaimers should be used when it is necessary. The advertisements of Nivea
are given with careful testimonials and claims. Also, avoid illegal lotteries when conducting
enter to win contests. It should contain true information. The advertisement should also attract
the children’s.
Appendix 6
Outcome of discussion with customer
Creative idea finalized It has always come up with the different
creative theme in which it has taken the
celebrities which show the care they have
been taking b using the products which
provide them freshness and day without bad
smells. This creative idea also helps in going
towards the target audience and attracting
them.
Time and schedule requirements and delivery
date.
Organizing your advertising production
schedule and workflow can be made easier by
using dedicated tools, whether they are
purpose-built for the individual agency, or
more generally-available services and
solutions.
Student name
ID

BSBADV09 Create Mass Print Media Advertisements
Advertisement technique finalized and the
reasons for it.
Nivea uses the 4P’s strategy to finalize the
advertisement. As the right place, product,
promotion and price are the technique which
could help attracting customer.
Budget requirements as discussed with the
customer.
Nivea’s 70% of the investment is done on the
advertisement.
Advertisement design finalized as per the
customer requirements.
The customer has finalized the design of the
Nivea as they are dealing against raced care
of self.
Finalized typeface for the advertisement and
reasons for it.
The typeface Nivea uses is on a blue rectangle
and the lettering for the logotype is very
similar to a font called Eagle Bold.
Finalized layout for the advertisement and the
reasons for it.
The finalized layout of Nivea has always been
same. It is using a good color and a good
layout.
Appendix 7
Advertisement of Nivea for Outdoor Forum
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ID

BSBADV09 Create Mass Print Media Advertisements
The-refresh
yourself for
the first date-
cream.
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