Create Mass Print Media Advertisements BSBADV09
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Added on 2020-11-03
Create Mass Print Media Advertisements BSBADV09
Added on 2020-11-03
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23BSBADV09 Create Mass Print Media AdvertisementsTask 1Ans. 1. Creative concept is a big idea that do focus on target audience, influences their emotionalresponse and inspire them to buy the product. Creative idea in advertising could be used as solution to communication problems. In today’s day to day changing and busy life of the people, the company uses the creative advertisement to attract the target customers. The innovative groooup develops more than one innovative ideas based on the records and then idea check them to decide which one resonate exceptional with the target audience.Ans. 2. Following are the steps in preparation of creative ideas:Develop a problem statement:Develop a hassle assertion based totally on information in innovative and verbal exchange approach.Select the brainstorm team:Assemble a crew to habits a creative concept brainstorming. If outsourcing innovative company group of workers might aslo do the brainstorming.Organize the brainstorming session:When organizing the brainstorming session, choose the time and place for the session andinvite the participants and decorate the room to see more creativity in them.Provide background for brainstorm:In the beginning of the session, remind the participants about the objectives for the brainstorming session and encourage them by setting some rules like, no idea is bad idea, quantity over quality, etc.Break the ice:To make the participants more comfortable and to open up their mind, arrange a fun activity that will help them to be more creative.Individual idea generation:Give the participants a time limit for suggesting their ideas, provide them sticky notes and ask them to think about the themes and neew communication ways with the target audience.Expand ideas:Student nameID
23BSBADV09 Create Mass Print Media AdvertisementsDivide the participants into two to three groups and then ask them to develop ideas.Select and refine two to three best idea:When all the ideas have been presented, do the votings and choose the best idea.Check feasibility:After the brainstorming session, check the final concepts of the implementation of work, the budget and the interested audience.Prepare visual presentation of concept:Prepare a visual presentation on the ideas that have been selected.Ans. 3. Print media includes those media of conversation which are managed by space as a substitute than time. It can be examined at any handy time and can be stored for document. Following are the three types of mass print media which are used:BooksMagazinesNewspapersAns. 4. Various techniques are used by the creative advertisers while advertising. They are:Emotional appealTestimonials Similes and metaphorsDemographic positioningUnfinished adsExaggerationPersonificationInteresting characterAns. 5. Being a manager, the advertisement’s accuracy and completeness could be checked by using the various different techniques:1.Communication effect:a.Direct rating method, in which customers are directly asked to rate the advertising.b.Portfolio method, where the customers see, listen carefully the content of the ads and are asked to recall.c.Laboratory test, where the apparatus checks the heart rates, blood pressure etc. of the person after watching ad.Student nameID
23BSBADV09 Create Mass Print Media Advertisements2.Sales effect:a.Integrated direct marketing, where the customers visit the site and fill up their details and the company provides them the information.b.Analysis tool, which is available on the internet by which the advertiser know how many people visit the website.Ans. 6. Consumers are more inclined to make purchasing decisions on certain days of the week and during certain times of the day. Sending your messages into cyberspace without adhering to your audience’s particular habits is a sure way to miss out on ample opportunities to be seen. On the other hand, utilizing tools that will talk to consumers when they’re most likely to pay attention, will allow you to optimize ROI and drive brand awareness.Ans. 7. An advertising budget which is known as an estimate of any company’s promotional expenditure over a certain time period. We can state this as important because, it is the financial amount the company is willing to set towards accomplishment in its marketing objectives and attaining its goals. During the creation of an advertising budget, a company must always weigh the value of spending on an advertising dollar verses value of that dollar as recognized revenue.Ans. 8. There are 2 codes of practices for advertisement that describes how businesses should advertise. They cover all kinds of promotional communications, depending where the advert or promotion will appear.Non-broadcast mediaThe non-broadcast code has rules that cover non-broadcast advertising (for example print,online), sales promotion and direct marketing (such as telesales and email).The code specifies standards for accuracy and honesty that businesses must stick to, including specific conditions, such as:- advertising to children- causing offense- political advertisingBroadcast media (for example TV, radio)You must follow CAP broadcast code, which covers issues including taste, decency and product placement.As well as setting standards about accuracy and honesty businesses must stick to, they also have rules about things like scheduling.Student nameID
23BSBADV09 Create Mass Print Media AdvertisementsAns. 9. A good print advertisement can be of a great deal because it always presents your product and the things you are providing to your customers through new eyes. The successful print advertisements always convey the information and news about your products and store and the kind of service you provide. Following are the different elements of print media:Call to ActionSmart Ad PlacementContact Information and Store LogoThe OfferThe HeadlineImageAns. 10. The size and position of elements in print media advertisement could be specified as-1.Copy and text elements:The copy and text must communicate in clear, concise and focused language. Start with aheadline that grabs the reader’s attention, sparks interest in your product and conveys your message succinctly. 2.Illustration and graphic elements:Photography, illustration and logo symbols like Nike’s swoosh raise interest in any ad. Integrate these graphic elements with your headline and copy for maximum effect. This indicates the value of using models that match or appeal to your target audience to forge an immediate connection between your products/ service and potential customers.3.Color vs. black and white:Color printing costs more than black and white. Full color printing uses four inks and four runs through the press for each page. Two color printing is cheaper color option, appropriate for some applications.4.Size and shape:Newspaper and magazine placement fees are based on ad size. The exact dimensions mayvary by publication, but are priced as fractions of a page. Special locations, like the back cover, cost more.Ans. 11. Following are the five rules for good design of print media advertising:1.Be unique because people prefer what is raw and what is good. 2.Using the headlines more effectively so that the readers finds it interesting.3.Considering of the images you are advertising or printing very carefully because a small mistake can lead to under ratings.4.Simplicity is always the key remember this phrase as it leads towards high success.Student nameID
23BSBADV09 Create Mass Print Media Advertisements5.Create a call to action by keeping it short but long enough so that people know what to read and what to do and what they will get as result.Ans. 12. Typography is the art and technique of arranging type to make written language legible,readable, and appealing when displayed. Following are the rules of typography:Grid The grid is a set of columns and lines on which you have your text. At first glance, it mayseem that it is not necessary but it is as it makes the page clearer and readable.Length of the lineTo make your text convenient to read, keep the line length at 40-65 characters.Line spacingThe distance between the lines should have enough space, but not be too large. The ideal line spacing is 125% of font size.Ans. 13. The term Layout can be defined as the arrangement of the various elements of advertising such as illustration, text etc. of the company. Following are the seven layout formats for print media advertisement:Paper and Ink is most important.Layout of the Final Ad should be worth.Copy and Text Elements should be clear for the audience reading the advertisements.Color vs. Black and White should be differentiated when it comes to what is important for the readers and what they would like the most.Size and Shape of the advertisements prints.Illustration and Graphic Elements should be upgraded with the generation sources.Placement of the Advertisement must be in better terms.Ans. 14. Creating of effective advertisements requires joint efforts between those of the multipledepartments and also sometimes those of external entities. Therefore, those choosing to work independently from other departments or associated content creators may not always achieve client’s objectives in the right manner. Following are the factors which as a manager of advertisement company I would consider:1.Campaign duration2.Identify a selling point3.Repeated taglines4.Create an effective flow5.Visual consistencyStudent nameID
23BSBADV09 Create Mass Print Media Advertisements6.Consistent positioning7.SimplicityAns. 15. The purpose of advertising is that the advertisements inform the customers about their product and convince the customers that a company’s services or products are the best, enhancing the images of the company so that it leaves a positive impact on the customers, pointing out and creating the need for products or services, demonstrating about uses for established product.Advertisement has three primary objectives- Reminder advertising reminds people about the need for a product or service, or the features and benefits it will provide when they purchase promptly.Informative advertising created awareness of brands, products, services and ideas.Persuasive advertising tries to convince customers that a company’s services or products are the best, and it works to alter perceptions and enhance the image of a company or product.Ans. 16. a) Key features of advertising industry and services are:1.Paid form-2.Impersonal presentation3.Speedy and Mass Communication4.Identified sponsorb) Features always matter because they provide your customers with hints about how well your product or service will deliver its benefits. Although benefits are generally more important than features, there are some times when features make all the difference:When all products in a category provide the same basic benefits, a unique feature may provide a competitive advantage.When products or services can be easily compared with competitors’ as the internet makes increasingly possible- consumers can choose products or services with the most features. Thus, most cell phones will provide its owners with the same general benefits for communication, a person considering which cell phone to buy may not choose a certain model if it is missing a feature not found on a competitors’ phone.c) Following are the types of advertising:Newspaper- Newspaper advertising can promote your business to wide range of customers.Student nameID
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