Small Business Enterprise

Small Business Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Producing a profile of Kirsty's and its strengths and weakness:...........................................3
1.2 Analysis of the business using comparative measures of performance:...............................4
TASK 2............................................................................................................................................7
2.1 Recommendations and appropriate actions to overcome weaknesses:.................................7
2.2 Ways by which current performance can be maintained and strengthened:.........................7
2.3 New area's in which company can expand:...........................................................................8
TASK 3 ...........................................................................................................................................9
3.1 Give your assessment on existing business objectives and plans.........................................9
3.2 Review business plans and suggest areas where changes can be made..............................10
3.3 Prepare an action plan to implement the changes...............................................................11
TASK 4..........................................................................................................................................11
4.1 Impact of proposed changes on business and its personnel:...............................................12
4.2 Management of proposed changes in business:..................................................................12
4.3 Measurement of improvements in the business over past two years:.................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
Book and Journals.....................................................................................................................15
Online........................................................................................................................................16

INTRODUCTION
Small business enterprises are very essential for a country growth and development.
These micro and small business enterprises add more to both economy of the country and
society. This is the reason it is very important to understand the total concept of small business
enterprise. In 2008, before the recession micro and small enterprises dominated the business
scenario in UK. They accounted for 95% of total business enterprises at that point of time. As
defined by the law a small business enterprise is that enterprise which have less than 50
employee's. These enterprises are operated by the entrepreneurs (Ackermann and Audretsch,
2013). It is stated in the section 382 and 4465 of Companies Act 2006 that a small enterprise
should not have more than 6.5 million pound turnover and they should have less than 50
employee's. These small enterprises gives opportunity to the local community to enrich and
enhance their standard of living.
Dragon Den series is a show which is produced by BBC as a platform for young
entrepreneurs in garnering investment for their business. Kirsty's (former name Worthenshaw's)
is a business idea to provide ready made healthy food for kids as well as adults. This business
idea has attracted investment from Peter Jones and Duncan Bannatyne from Dragon Den.
TASK 1
1.1 Producing a profile of Kirsty's and its strengths and weakness:
Kirsty's formerly known as Worthenshaws Ltd was incorporated on 27 July 2009.
Worthenshaws was established with a aim of providing dairy free, sugar free frozen pudding to
the mothers as a health alternative of ice creams. Its founder Kirsty Henshaw was the youngest
entrepreneur to receive funding from the show dragon den. Kirsty Henshaw perceived the idea
about the pudding when she found out that her kids were allergic towards nuts and intolerant
towards dairy and gluten (Altman, Sabato and Wilson, 2010). The company which saw major
changes in 2012 when it was rebranded from Worthenshaw to Kirsty's. The company now deals
in kids meal, adults meal, ready to make food items. They are providing healthy alternative to
food items to the public. The rebranding of the business was a part of changing company focus
from ice cream market to whole food segment.
Kirsty's sell their product via different super market stores in United kingdom. These
products has registered a 75% of grwoth rate in the retail stores. Kirsty Henshow decision to

pivot the business has finally paid off. Its product are now sold in all the major super markets.
The company is valued at 4 million pounds at present. Kirsty stated on her blog that the company
mission and vision remains unchanged even the company has shifted its focus from desert
business to savoury meals.
Kirsty Henshaw bought back her shares which she sold to Jones and Bannatyne. She
currently owns more than 50% of share (Bellucci, Borisov and Zazzaro,2010). There are three
more partners in the company. Who owns more than 25 % of stake but less than 50%. The main
entities in the company are Kirsty Henshaw who hold 2010 ordinary shares, 90 ordinary shares
are held by Michael John Fraine, 139 ordinary shares are held by Francesca Yardley and MJF
investment Ltd holds 770 ordinary shares of the company.
Kirsty's has won various awards in last 10 years. It has been awarded with PETA Vegan
food awards, Gold in Healthy Food & drink award 2015. Kirsty's main focus is on the providing
health savory meals to people who do not have time to cook meals.
Strengths of business are:
 Unique product range
 Health conscious and tasty
 Attractive and known because of the show dragon den
 Availability in major super markets
Weakness of the business:
 Less market exposure.
 Limited market share.
 The existing competitors are offering more variety.
 Lower level of customer interaction with business.
1.2 Analysis of the business using comparative measures of performance:
Kirsty's faces a stiff competition when it comes to ready to eat food market. But Kirsty's
faces very less competition in the healthy savoury meals market (Bridge and O'Neill, 2012).
There are some competitors who are either too big in size and revenue or too small to compete
with Kirsty's. Kirsty's current financial position is mentioned below:
Worthenshaw Limited(Balance sheet comparison)