Critical Examination Of 3 Businesses Ideas in 2022

3 Businesses Ideas in 2022
1. Online food Service (FoodPanda)
2. Online retail business (asos)
3. Hospitality Service (Airbnb)
Description of each business
1. Online Food Service:
Nature
Online food ordering is a procedure of requesting sustenance from a local eatery or
food cooperative through a website or application. Comparably to ordering consumer
products on the web, these enable customers to keep accounts with them so as to
make frequent ordering convenient. A customer will look for the most loved eatery,
commonly filtered via type of cooking and choose from accessible items, and choose
delivery or pick-up. Payment can be made either with credit card or cash on delivery,
with the eatery restoring a rate to the online sustenance organization
FoodPanda
FoodPanda is the most convenient online food ordering site, connecting people with
the best restaurants around them. [1] Foodpanda believes food is pleasure and
ordering of food should be instantaneous and definitely a fun experience. There are
four easy steps to food ordering. Firstly, find restaurants that to deliver to user by
entering the home address. Secondly, browse hundreds of menus to find the food
user like. Thirdly, pay fast and secure online or on delivery. Lastly, once the food is
prepared and it will be delivered quick to the user’s location.
Target Market
Tech savvy people who loves food and wants convenience.
4Ps
Promotion:
Promotion represents to the greater part of the communications that an advertiser
may use in the commercial center to build mindfulness about the item and its
advantages to the target segment. This can be done by television adverts, special

displays or positioning in stores, specifically popular restaurants. For an example,
FoodPandaprovides newsletter to customers upon sign up and this can easily help
the company to communicate directly and collect information about product choices.
In addition, FoodPanda give credits to customer who invite their friends to sign up.
Hence, these will increase customer easily.
Place:
Placement or distribution is a very important part of the product mix definition. You
have to position and distribute the product in a place that is accessible to potential
buyers. For instance, FoodPanda is designed as an app which is known to be the
platform for food delivery service. Furthermore, it is definitely accessible to all
customers as it can be found in the application store. FoodPanda also partners up
with local restaurants that offer home delivery, and prepare a database. This means
that FoodPanda are stationed in the local restaurants itself. The distributions or
delivery of ordered sustenances are convenient as the distance between the buyer
and seller (delivery) are abbreviated.
Product:
The product can be intangible or tangible as it can be in the form of services or
goods. The act of assistance that is given to a customer is the product of the online
food service. The efficiency of food delivery from one place to another and the
communication between the customer and employee satisfy the needs of a
customer.
Price:
There are few ways how online food service generates its income. Firstly, charging
the restaurant for each order they fulfill through the website. For example,
commission from the restaurants. The amount of commission is based on the
location, popularity and negotiation. Secondly, income generated from the
advertisement on the website. Lastly, providing premium features like promoting the
restaurant to the customers through exclusive emails and texts to them or pop ups
while browsing the website.
Segmentation
Behavioral:

FoodPanda offers a lot of promotions since their debut in Singapore. Such as $10
credit to new users in order to entice them to order food from foodpanda and also to
spread word about them. This creates a desire in customers to make use of their
services such as keeping the credits for a rainy day when they don’t feel like going
out to buy food. After ordering once from foodpanda they will accept that foodpanda
as an alternative to settle their meal.
Geographic:
FoodPanda provides a location filter whereby customers can enter their postcodes
so that they can access all the restaurants nearby. This segmentation is a useful
approach for a large company like Foodpanda as geographic segmentation allows
them to consider the availability of restaurant for customers.
Demographic:
FoodPanda also provides another filter whereby halal food can be found for
customers who are muslims. The data that the company needs is promptly
accessible for them. They can pull evaluation information to figure out who, where,
and how you need to market their product. FoodPanda can market their products to
customers of different religion.
Psychographic:
FoodPanda consider the interest and lifestyle of a customer when he or she is
deciding on the food they want. For instance, the types of cuisines that are available
on the website and customer are able to choose. This will allow the company to
better develop and market their products because there will be a more precise match
between the product and each segment's needs and wants.
2. Online Retail Business:
Asos
Asos is an online retail industry which started in 1999 as a online shopping platform
for consumers to buy celebrity inspired clothings. To date, ASOS sells over 80,000
branded and own-branded products to all over the world through the online website
or the mobile app.
Nature:
The evolution of internet and technology has changed the face of the marketing and
advertising business dramatically. The internet has provided a variety of
advertisement boards allowing companies from all over the world post information,