3002

Similarly, company faced many problems related with economic factors and social factors
like fluctuation and devaluation in currency, change in consumer demand etc. By using new
technology like Twitter and Facebook pages, company can increase sales and awareness
about product. In PESTLE analysis, legal factors are effect Cadbury's directly. (Hamutoglu
and Basarmak ,2020)In this changes in legal law, manufacturing and employment law can
forced the company to change their internal and external policies. Environmental factors like
changes in UN enforcing law for company and climate, if these changes can balanced by
company than its effect will be positive otherwise it affect the company in negative manner
also.
Conclusion
From the above SWOT and PESTLE analysis it can be said that internal and external factors
can affect business activities and performance as well as affect the profitability. For maintain
the present level same as previous company has to do changes according these factors.
References:
DeVaro, J., Kauhanen, A. and Valmari, N., 2019. Internal and external hiring. ILR
Review. 72(4). pp.981-1008.
Hamutoglu, N.B. and Basarmak, U., 2020. External and Internal Barriers in Technology
Integration: A Structural Regression Analysis. Journal of Information Technology
This poster included internal (SWOT) and external (PESTLE) analysis of Cadbury which was founded
in 1824, in Warwickshire, Birmingham, England by John Cadbury. The headquarters of Cadbury in
London and England. In this poster all internal and external factor of Cadbury is mentioned with proper
SWOT and PESTLE analysis.
Internal (SWOT) and External (PESTLE) Analysis
Internal analysis of Cadbury based on SWOT and external analysis based on PESTLE. Cadbury
is one of the best brand in recognised confectionery. Strength, Weakness Opportunities and Threats of
Cadbury can affect inner working activity of company. (DeVaro, Kauhanen and Valmari ,2019)
Cadbury is a strong brand with wealthy parent company along with these strength company can balance
the competitive market level. The weakness is that, the lack of rights and product range of company is
limited. In this way Cadbury has some opportunities and threats also like expansion of product range is a
best opportunity and sugar tax and health consciousness are threats for the company.
External analysis based on PESTLE model in this Cadbury suffers from some political, economic,
social, technological, legal and environmental issues like, political issues related with trade war, changes
in government restrictions and acts.
External and Internal Factor