Importance of Social Media Marketing and Digital Marketing in Contemporary Businesses

3006

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK ONE......................................................................................................................................3
Meaning of Marketing............................................................................................................3
Explanation of Marketing Mix and Communications Mix....................................................3
Explanation of Digital Marketing...........................................................................................5
Explanation of Social Media Marketing.................................................................................5
Significance of digital marketing and social media marketing in contemporary businesses. 5
TASK TWO.....................................................................................................................................6
Importance of Social Media Content......................................................................................6
Screenshots of the Companies’ Effective Social Media Campaigns......................................7
Effectiveness of Social Media Content..................................................................................7
CONCLUSION................................................................................................................................8
REFERNCES...................................................................................................................................9

INTRODUCTION
The report explains various forms of marketing and communication strategies that may be
used to derive desired organizational goals. Social Media and Digital Marketing are widely
regarded as most trendy and the most effective means of communication with the customers. The
report highlights the aims of marketing mix and communication mix to achieve sustainability
and goals for long term. The report even focuses on the company’s realistic approaches of
marketing by targeting relevant market in order to achieve organizational goals effectively and
efficiently. The Digital Marketing model and norm seem to be advantageous for the
organizations in term of using appropriate online channels to increase revenues and attract
potential customers by establishing good and healthy relationships.
TASK ONE
Meaning of Marketing
Marketing is the set of practices and strategies that help the company convey the importance of
its brand, product or service to target customers. There are numerous marketing options available
for the company. It is the form of business practice that focus on growing sales and eventually
the income are improved with effective strategies and tactics based on the changing business
environment (Kim and Kim, 2021). Furthermore, the decision of a company on marketing plan
or key approach is based on a detailed analysis of the potential market. Assume a situation where
the company’s target market and future buyers are young audience, then social media marketing
may be an effective marketing tool to reach out to them by establishing effective channel of
communication and relations. The company's sales and, eventually, revenue are grown through
marketing and strategies based on the market's scenario and condition. Marketing tactics based
on the changing market scenario are used to increase company’s sales as well as help in proper
segmenting and targeting of target market.
Explanation of Marketing Mix and Communications Mix
Marketing Mix
It is an effective strategic tactic used by many companies to effectively and efficiently
promote their products or services in the marketplace. To better understand the target market and
evolving needs of the customers, this model focuses on four Ps. The different elements of the
marketing mix work in conjunction in order to derive desired outcomes. Further it helps the