Contribution of Digital Marketing in Communication Strategy

Practical Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Digital Communication Strategy............................................................................................1
Review the Digital Marketing with illustrations....................................................................2
Explain Using Literature how they contribute to the communication strategy for the respective
organisations, as part of the promotional aspect of the marketing mix..................................2
Measuring Effectiveness of Digital Marketing Communications..........................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is the consideration of taking the support of internal sources and the
various digital communications tools in promoting the specific brand to their potential
customers. A digital marketing refers to the promotion of products and services via using the
digital tools such as social media marketing, e-mail marketing, context writing and many more.
It also builds the effective communication channel so that the can build the effective
communication channel across online channels and this can be done through launching of social
media campaigns and ads. This report will analyse the contribution of the digital marketing in the
particular marketing strategy as a tool of marketing-mix.
MAIN BODY
Digital Communication Strategy
It is the strategy of reaching to their target audience by having the effective use
communication strategy and this is also used for providing the right message to the right person
in respect to their brand by choosing the right medium to attain the higher revenue. This strategy
helps the company to gain the sustainability in the business environment which helps in
delivering the easy digital platform to send the right message to the people across the world.
Various components of the effective communication strategy are explained as follows:
Target Potential Customers
The comapny is using the effective promotional tool to promote their products and
services in order to acheive the organisational goal in an effective manner. It is vital for the firm
to deliver the right information to the right person. The company is targeting the customers under
age of 25-50.
Determining the Goals and Objectives
This means that the company is focusing on communicating their aim to their potential
customers. The main consideration of the coamony to sustain in the long run. The company's
tagline and slogan shows the values, beliefs of the firm to their customers. Moreover, they are
focusing on generating high volume sale by sending the right message to the right audience.
Key Messages
The company need to develop the clear and concise message to their audience and the key
message leads to have the positive impact on the comapny's success. The message includes the
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