Systems Thinking and Design Thinking Tools for Enhancing Customer Loyalty: A Proposal for XYZ Bank

Running head: MANAGEMENT
Reflective proposal on systems thinking (PART A)
Name of the student:
Name of the university:
Author note:

1
MANAGEMENT
Introduction
In the present era of competition, losing customers is a striking issues for the
companies and organizations. This is in terms of securing the market position. The
contemporary brands adopt strategies, which relate directly to the specific needs, demands
and requirements of the customers. Affirming to the arguments of Liu, Forrest and Yang,
(2015), I think the thought process towards developing these strategies is important in terms
of gaining loyalty, trust and dependence from the clients and the customers. Therefore, in this
proposal, my aim would be to highlight the impact, which system thinking can create on the
operations of the companies and organizations. Within this, I would include the tools like
Rich Picture and CATWOE.
Insight into the issue
It gives me pains to highlight the difficulties, which XYZ bank is facing in terms of
customer loyalty. As a matter of specification, the customers purchase the credit cards, loans,
insurance and investments from the contemporary brands. As a result of this, the depository
account value for XYZ bank is quite low. Within this, considering the viewpoint of Williams
et al., (2017), I can point out the technological firms, which aims to enhance the expenses
behind new purchases. Streamline operations are to be upgraded for digitalizing the financial
operations. This is a wise step towards achieving customer satisfaction.
System thinking literature
I also feel that system thinking approach is apt for the banks for upgrading the
standards and quality of the financial transactions. Affirming to the arguments of Offor and
Cleveland, (2018), I think Enterprise Resource Planning (ERP) is necessary in terms of
enhancing the awareness of the employees regarding the effective and judicious utilization of
the complex internal subsystems. On the other hand, I affirm with the viewpoints of Tani,