This assignment outlines a comprehensive plan for a fundraising campaign website aimed at assisting sick children. It identifies the target audience as philanthropists and charity organizations, emphasizing their potential to contribute financially or otherwise. The purpose of the website is to raise awareness about the campaign and secure funds. The document details the rationale for choosing a website over traditional methods like newsletters and brochures, citing its cost-effectiveness and wide reach. It further elaborates on the website development process, encompassing stages from requirements gathering and UI design to back-end development and deployment. Finally, it mentions marketing strategies such as social media promotion and paid advertising to drive traffic to the website.