logo

Nestle Promotion Campaigns in Australia

7 Pages1464 Words369 Views
   

Holmes Institute Sydney

   

Marketing & Entrepreneurship (HC1082)

   

Added on  2020-03-04

About This Document

HC1082 - The following paper is based on Marketing and Enterpreneurship.  The paper has two activity questions. Activity 1 has question : Visit Nestle's Australian website, review latest news and the peter brand's page to identify new product launch. Activity 2 - Discuss how worldwide demographic trends are affecting opportunities for International marketing and which industries are set to benefit from ageing baby boomers?

Nestle Promotion Campaigns in Australia

   

Holmes Institute Sydney

   

Marketing & Entrepreneurship (HC1082)

   Added on 2020-03-04

ShareRelated Documents
Surname Marketing and EntrepreneurshipMarketing and EntrepreneurshipStudent’s nameCourseUniversityProfessorDate1
Nestle Promotion Campaigns in Australia_1
Surname Marketing and EntrepreneurshipActivity 1The provided Nestle website shows that the company engages in more promotional campaigns in Australia compared to its new-product launch. For instance, the ‘Healthy Active Kids’ campaign that was launched on 3 July 2016 was properly executed [ CITATION Med16 \l 1033 ]. This promotion targeted the Australian parents who needed to enlighten their children about the significance of healthy eating. Before launching this campaign, the company had conducted a survey to help it understand and estimate it targeted audience and their diet. According to the study, the company observed that many parents were concerned about their children’s balanced diet. Nestle thus promoted and encouraged the Australian parents to cook. This campaign is effective, and the company needs to invest it to increase theawareness level. The company stands to benefit by building its brand recognition in children’s hearts because schools find an opportunity to win prizes like The Kitchen Kart[ CITATION Med16 \l 1033 ]. With incidences of obesity increasing, many parents will use the campaign to instill the culture of healthy eating in their kids. In fact, by promoting cooking, the parents will cut the costs of health care that is eating into their disposable income.The Swiss Multinational Company is also offering extra support to the needy members of the society, especially the indigenous girls. In fact, it is funding their education. The campaign to support the girl child targets the educational segment. Although this fundingprogram has been in place for years, it has now reached many secondary schools across the country. Nonetheless, the company focuses on helping the indigenous girls to complete their education at secondary levels [ CITATION Med16 \l 1033 ]. The campaign is a significant breakthrough for Nestle, as it helps the firm to build a strong brand in the marketplace. Since Nestle is collaborating with various Australian authorities and government, it can actualize this campaign successfully. This is because; most of these secondary schools are serving the 2
Nestle Promotion Campaigns in Australia_2
Surname Marketing and Entrepreneurshipfamilies and the community. As a result, the company stands to benefit from this great development because the community and families will view it as a friend and a socially responsible corporation [ CITATION Med16 \l 1033 ]. Given its unique and calculated strategies, the company’s campaign will offer it a lasting benefit commercially.According to the website, the third campaign focuses on the African continent. Nestle has organized a strategic meeting with stakeholders to address and discuss the challenges affecting the continent [ CITATION Med16 \l 1033 ]. Through this campaign, Nestle is demonstrating that it ready to promote better nutrition and sustainable development in Africa.Based on the rationale of this campaign, the possibility of success is inevitable because it intends to address the fabrics of the African problem. For instance, investing in sustainable development is a timely call that everyone in the African continent aspires. The Swiss Multinational Corporation believes that the achievement of this objective will promote its brand across the African continent [ CITATION Med16 \l 1033 ]. Therefore, Nestle has identifiedthe best market segment to serve because the success of its efforts will promote its image in the society.3
Nestle Promotion Campaigns in Australia_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Marketing Strategy and Plan for Nestle - Desklib
|7
|1497
|74

A Prevention Program to educate Australian citizens about UV exposure to prevent skin cancer
|7
|1697
|393

Community Health And Diseases Australia Discussion 2022
|7
|1376
|14

Health Promotion and Disease Prevention
|12
|1131
|27