Internet Marketing

This presentation provides an introduction to internet marketing and covers topics such as the mechanics of search engine marketing, opt-in email marketing newsletter, best practices in online public relations, and how businesses can use new digital media communities. It discusses various strategies and techniques used in internet marketing and provides insights into the importance of search engine optimization (SEO) and email marketing. The presentation also highlights the pros and cons of online public relations and the role of new digital media communities in business activities. Find study material, solved assignments, and essays on internet marketing at Desklib.

Internet Marketing

Introduction
Smart restoration Ltd. have to use proper search
engine which helps in doing the advertisement
which helps the entity in attaining the success
in the competitive market.

2.1 Demonstrate the mechanics of search engine marketing
Search engine marketing is the form of internet
marketing which involves the promotion of websites
by increasing the visibility in the search engine which
give the better result through paid advertising. Search
engine optimization (SEO) is a method which assist
in making the different strategies, techniques as well
as tactics so that they can increase the visitors to
website by obtaining the high rank. It is the process
which affect the visibility of the website which
provide the unpaid results which are organic, natural
or earned result.

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The two elements of search engine marketing is pay
per click and local advertising. Pay per click
advertising is a tool which assist in doing the
advertising via internet which is used to direct tariffs
to the website in the consumer. Local advertising
helps in doing the proper calculations which aid in
attaining the maximum position in the market. Along
with this Smart Restoration Ltd. have to assess the
quality of the product which is done by the search
engine as well as it helps in attaining the targets.

2.2 Opt-in email marketing newsletter
Email marketing is the form of direct marketing that
use the electronic mail as a means of communicating
commercial or also helpful in fundraising messages
to the audience. Every email sent to the potential or
current consumer. The employees of Smart
Restoration Ltd. have to send the email to the
consumers which having the potential and they assist
in doing the appropriate marketing as it is the
important tool which aid in sending the messages.

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They have to use the email marketing so that they can
share the appropriate information and have to
conduct the appropriate research which aid in selling
the products easily. Along with this the employees of
Smart Restoration Ltd. have to complete the task in
the proper time so that they cannot face any problem
in attaining the targets and also succour in achieving
the success at the time of high competition.

News letter

2.3 Best practice in online public relations
Online public relation activity is associated with the
improving results from many of the techniques of
communication of the digital marketing in the
particular social media. Online PR can be a great and
low cost technique for making the people aware of
the brand or website but they have to do the lot of
hard work. There are so many variety of tactics and
proportions which having the online content.

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There are some pros and cons of Online public
relation. Pros include the ability to reach a large
audience and the cost is low. Cons of public relation
include the engagement which is questionable and it
is sometime used to replace everything else. This
public relation having the transparency of the
information and also having the specific message so
that they can target the market.

2.4 How businesses can use new digital media communities
New media refers to the content which is available on
demand through internet and also accessible on the
digital device which helps in containing the
interactive user feedback. Along with this they have
to do the creative participation. There are various
kind of digital community which assist in increasing
the business activities which include media like
google, wiki help the business in regulating the
work.

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Along with this they have to protect and maintain the
data of Smart restoration Ltd. which assist in
improving the capacity and desired to maintain the
technology by using the different sites. There are
several kind of development which is fruitful for the
entity and Smart restoration Ltd. have to apply the
correct theory. It is very important they have to
conduct the good study and have to use the correct
information in which communities of the new digital
will provide the proper help.

References
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and Commerce, 2010.
Sozinova, A.A and Fokina, O.V., 2015. Special aspects of studying the internet as a
marketing communication channel of the service industry. Mediterranean Journal of
Social Sciences. 6(4). p.139.
Lee, K.S., Lee, H.S and Kim, S.Y., 2015. Factors influencing the adoption behavior of
mobile banking: a South Korean perspective. The Journal of Internet Banking and
Commerce, 2007.
Goi, C.L., 2015. E-Banking in Malaysia: Opportunity and challenges. The Journal of
Internet Banking and Commerce, 2005.