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Internet Marketing

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Added on  2023-04-07

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This presentation covers the mechanics of search engine marketing, including techniques such as SEO and PPC. It also discusses the importance of email marketing, best practices for online public relations, and the use of digital media communities in internet marketing.

Internet Marketing

   Added on 2023-04-07

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Internet Marketing
Internet Marketing_1
2.1 Mechanics of search engine marketing
Search engine marketing is marketing technique which is
used by company for increasing visibility of its webpages.
Through enhancing visibility of its webpages they promote
its products or services. It is types of advertisement and
optimisation process.
The major search engine includes such as Google, Amazon
and yahoo.
The primary objective of SEM is assisted to company for
increases numbers of visitors on web pages.
Internet Marketing_2
Continued...
Google is the most popular
search engine amongst the
one stated before.
Organic or natural rankings
are also a part of search
engine mechanism.
The techniques of SEO help
in developing algorithms
Internet Marketing_3
Pay per click
PPC is pay per click
advertising that helps in
directing users to the official
website of the company.
Adwords is another
mechanism of SEO that
helps in marketing company
strategies.
Internet Marketing_4

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