Comparison of Marketing Mix between Head and Shoulders and Pantene

4P MARKETING MIX_
COMPARE BETWEEN
TWO BRANDS

EXECUTIVE SUMMARY
The marketing mix is defined as the combination of different factors which supports the selling
of the product and services within the competitive market. It is very necessary for the company
to have an effective and efficient marketing mix as it includes the decision of what product to
bring in the market, what price needs to be charged form the consumer and in what way. Also, it
includes how to provide the goods and services to the ultimate consumers and also how the
promotion of the products and services will take place by the company.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Comparison of target market..................................................................................................3
Marketing mix........................................................................................................................5
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................9