Collabria Financial Credit Cards - A Market Entry Strategy-Assignment 2: Marketing Plan
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Added on 2019-10-08
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This report entails the marketing plan of Collabria Financials with respect to its proposed launch of credit card services to the members of the credit unions in Canada. The marketing department has undertaken several strategies and programs in developing the marketing mix, along with the action programs and undertaken an evaluation of the financial impacts of the business to determine the feasibility of the new marketing strategy in the target segment of the consumers. Finally, the report concludes with the controls and contingency strategies that the management has formulated, keeping in mind any risks or uncertainties that might emerge at any time during the course of the business.
Collabria Financial Credit Cards - A Market Entry Strategy-Assignment 2: Marketing Plan
Added on 2019-10-08
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