On the other hand, Feather’s strategic position is based on the firm’s reputation and their ability to deliver goods under a shorter timeline. The difference between the two modes of strategic position differ in that Venture’s model is inclined more towards product operation and maintenance while Feather’s is based upon external factors such as delivery time and brand image. Through their cost leadership, Venture Company is able to set a lower price than Feather due to their lower cost in production while consequently offering the consumer