Competitive Strategies for America Medical Center in the Health Care Industry

Introduction
America Medical Center (AMC) operates in the medical and health care industry
which is highly competitive. The top competitors of AMC in the industry are
America Medical Equipment, American Medical Endoscopy, Fresenius Medical
Care Corp and many others. The aim of this study is discussing the generic
competitive strategies that can help AC to compete globally.

Low-cost provider strategy
 Setting prices lower to those charged by the
competing firms while trying to attract and
retain customers.
 The strategy suits best in markets
concentrated of price sensitive consumers/
buyers.
 Special services and features that appeal to
customers must be included in company
products in order to win cost advantage.
Chapter 5: The Five Generic Competitive
Strategies

 This strategy produces a lasting and an
attractive competitive advantage when it is
based on technical quality, appeal of more
value for money, superiority, and offering
consumers quality support (Gouillart, 2014).
 It works best where various product and
services differentiation ways exist and these
differences have value to the buyer.
 Customer demand, needs, and uses of the
product in this strategy are diverse
Broad differentiation strategy

 A business realizes best-cost position from its
ability to incorporate upscale features at a
lower cost than competitors.
 The characteristics may be appealing
attributes, high product quality and
performance, and attractive customer services.
 Works best in markets in which consumer
diversity create product differentiation norm
and where most buyers are sensitive to value
and price (Johanson & Mattsson, 2015).
Best-cost provider strategy