How Technology Can Help Brick-and-Mortar Retailers Compete Against E-tailers

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TABLE OF CONTENT:
I. Introduction. (Page 3)
II. Body. (Page 4 – Page 9)
1)How can technology help brick-and-mortar
retailers compete against e-tailers? (Page 4)
2)Privacy advocates criticize the use of RFID, as it
allows better tracking of purchasing habits. How
can brick –and-mortar retailers alleviate these
concerns? (Page 7)
3)As you have read, part of the “human element”
in retailing is being replaced by technology. How
can brick-and-mortar stores avoid becoming too
“sterile” when using information systems to
compete against e-tailers? (Page 9)
III. Conclusion. (Page 10)

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I. Introduction:
These days, the rapid growth of the technology sector has highly
contributed to turn the retail market confused around the world.
The most significant thing is that the development of the new
technologies such as social networks, mobile devices, and
solutions of technology which have created opportunities and the
new challenges for the players in the competitive retail industry
faces. Technology has transformed the business become easier
since people do not need to meet together directly. According to
the advantages of the social networking site, they can use the
technology as a bridge in order to trade and cooperate in any
businesses. Besides, technology always draws out several
significant challenges for the retail industry, which is to keep up
with the customers’ expectations, and also to look for the best
technological solutions for the retail industry. Also, the article
below will explore more about three topics:
First, by what means would technology be able to support
physical retailers clash against e-tailers.
Second, how the retailer does when their customers do not like
being trackers buying habits through the use of RFID.
Finally, which methods that offline store can improve the
competitiveness when using systems which contain lots of
information in the era of technology development.

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II. Body:
E-tailer (Electronic retailing) is usually an e-commerce company or
an individual person – internet user that mainly does company on
the Internet. Internet retailers that sell and deliver products to your
doorstep. It's like an online company, sometimes in some case;
some company do not have any physical store such as Amazon,
Alibaba, Lazada, TiKi, and Etsy. [ CITATION Mar19 \l 1033 ],[CITATION Dan00 \l
1033 ]
Brick-and-mortar retailers like what Matthew Hudson [ CITATION
Mat181 \l 1033 ] had said it means a retail location with a physical
structure –the traditional store. It’s like an offline business.
1) How can technology help brick-and-mortar retailers
compete against e-tailers?
The technological era is improving; technology has played a big
role in supporting brick retailers in fierce competition with
online stores in many areas of the retail industry.
Cashier
Since the development of technology, which has created the
opportunity for the cashier. Treasurer does not need to remember
the price of each item in the store. Besides, they can work when
they scan the barcode of each item to the computer. At the same
time, both the check- out computer will give the bill for the
customers correctly, and the billing and inventory control system
will control the sale and have announced how many items
remaining in stock to employees inventoried, which allowed the
retailers to know when to arrange new items on the shelves. This
activity does not only make shorten the payment process while
increasing customer satisfaction but also helps retailers lay off
employees who work at warehouse inventory with poor
productivity. [ CITATION Ath17 \l 1033 ]

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In additionally, the inventory control system allows customers to
change quickly, return items that they do not like, or be corrupted.
That is one advantage to traditional retailers when comparing it
with the return policies cumbersome of the e-tailer. Because when
the customer purchases the item from e-tailer it takes quite a long
time from several days to several months for an item to shipping
for them, but when they receive the item that they do not like, the
customer will feel that they were waste time waiting for a flawed
item, an item they do not like. However, if the customer wants to
return or change the item which they do not like or was cracked,
they still have to wait for the shipping part. [ CITATION Jef10 \l 1033 ]
These days, when technology on growing up as a higher level has
allowed the traditional retailers do not need the cashier or the
checkout counter. A practical example is Amazon Go, a retail
system allows customers to step into the store, select the item, and
then walked out of the store. The payment will be made through a
credit card stored in the customer profile. [ CITATION Mat18 \l 1033 ],
[ CITATION Ale18 \l 1033 ]
Robot shopping assistant
The robot appears a lot in different environments around the world
as the shipping zone, the retail sector, the arts part, the health
sector, and others. Especially, in the retail industry, the robot is
designed to guide customers, providing information to clients,
identify items that need to buy with only a few prototypes or some
information described by words and gestures. In addition, through
the writings of the authors of the research on SAGA journals, the
robot also has a unique function is designed specifically for blind
people is to help them identify, navigate in the grocery store and
bring the items they have purchased. [CITATION Yin17 \l 1033 ]
Manage employees, customers