5182 advertising and promotion

ADVERTISING AND
PROMOTION

Below the line promotion techniques and use of these
techniques to integrated promotion strategy
Some of important below the line promotional techniques are as follows.
Door to door selling- In this method product is sold house to house by a
salesman. But this technique is not very effective because people are busy
in their house and they does not pay so much attention on this sort of
marketing.
Coupons- Under this technique people receive a coupon on purchase of a
product and by submitting that coupon to the shopkeeper they can receive a
benefits. Hence, this method is quite popular among all sales promotion
techniques.
Rebates- This is traditional and most popular technique in which on making
purchase buyer gets a some amount of discount. Thus, this technique is
most powerful tool of attracting people towards store for making purchase of
the product. Hence, this technique is widely used by the retailers for quick
selling their products in festive seasons.

Continue
Loyalty programs- Like discount this is also a popular method of enhancing
customer base. By introducing such kind of programs companies trying to
build loyal customer base. This tool is commonly used in retail industry
where competition is intense.
Sponsorship- By using this technique firm do branding of its name and make
its product popular among the customers. The main benefit that a company
reap by using this technique is that memory retention value in case of this
technique is very among the customers.