Below the Line Marketing Techniques and Promotional Plan
15 Pages728 Words152 Views
Added on 2023-04-23
About This Document
This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.
Below the Line Marketing Techniques and Promotional Plan
Added on 2023-04-23
ShareRelated Documents
End of preview
Want to access all the pages? Upload your documents or become a member.
Below the Line Marketing Techniques and Promotional Plan for Westfield Complex
|14
|769
|329
Promotional Plan for Westfield Complex: Below-the-line Techniques
|14
|915
|229
Below the Line Marketing Techniques and Promotional Plan for Westfield Complex
|14
|651
|487
Advertising and Promotion in Business
|8
|714
|187
5182 advertising and promotion
|10
|1210
|93
Primary Techniques for Below-the-Line Promotion and Integrated Use in Promotional Strategy
|16
|1478
|220