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Below the Line Marketing Techniques and Promotional Plan

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Added on  2023-04-23

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This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.

Below the Line Marketing Techniques and Promotional Plan

   Added on 2023-04-23

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TASK 2
ADVERTISING
AND
PROMOTION
Below the Line Marketing Techniques and Promotional Plan_1
Below the line marketing techniques
It represents the short term marketing methods that are used to create
proximate and instant response of customers. It further involves the use of
discounts, rebates, cash or coupons, gifts etc. that are offered to buyer for
buying the product of seller. It involves the use of promotional methods that
help in targeting the customer directly and quickly. There are different ways
that are utilized in below the line marketing techniques to target the customers.
They are explained as follows:
Below the Line Marketing Techniques and Promotional Plan_2
Techniques of below the line marketing
Direct Mail
Door to Door
Exterior
Below the Line Marketing Techniques and Promotional Plan_3
Techniques of below the line marketing
Direct Mail
Door to Door
Exterior
Below the Line Marketing Techniques and Promotional Plan_4

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