Marketing Mix and Promotional Activity for Planet Preserve

This presentation discusses the marketing mix for Planet Preserve, focusing on extending their market and attracting normal and individual customers along with small retailers. It also covers the difference in serving products for different segments, how buyers behavior affects consumers market and positioning of the organization, and the promotional activity integrated to achieve marketing objectives. Additionally, it highlights the differences between domestic and international marketing.

MARKETING
PRINCIPLES Task 2

MARKETING MIX FOR TWO
DIFFERENT SEGMENTS AND
DIFFERENCE IN SERVING PRODUCTS
Marketing mix for the organization plays a crucial role
in order to create a high impact on the growth and also
the development of marketing sales for both new as
well as existing products of the planet preserve.
Further, Leslie is focusing on extending their market
and she is focusing on expanding the business into
different lucrative department and store market.
Further, cited firm will focus on attracting the normal
and individual customers along with small retailers.
Moreover, as stated the planet preserve will focus on
demographic and psychographic segmentation in order
to increase the customers by considering their
effective needs and demands. Further, their main focus
is to divide the business of pickles and jams into
lucrative department to store market.

MARKETING MIX
AXIS Lucrative Market Store market
Product Exclusively designed product focuses
on attracting the customers
Competitive product range for jams
and pickles in order to develop high
market sales within the market
Place Online and physical outlets of planet
preserve. Organization focus of
selective and exclusive distribution
strategy to enhance competitive
edge.
Intensive distribution strategy through
online sale and also making products
available on physical outlets.
Price Penetration pricing strategy will help
in developing favorable consumer
perception
Competitive pricing will help in
developing effective brand image
Promoti
on
Sales promotion will helps the
company in saving high cost and will
also help in developing effective
Aggressive promotions will be adopted
to fight out the tough market.

CONT
Marketing product to business is a different concept as compared from marketing
products to consumers. Planet preserve will follow the difference in marketing measures
for business as well as consumers and these are as follows:
Product: Organization main aim is to give best quality of products to both the customers
as well as business groups in order to extend their market base and also to increase
their goodwill. Apart from this, organization is focusing on developing more B2B
relations which will enhance higher sale with the help of developing flexible
consignment.
Price: Price of the product is set by planet preserve is as low as possible so that more of
the consumers can approach to the business organization and they can taste up the
products. For the business, Leslie Zhang adopts the cost plus pricing measures to
generate demand within the business units and enhance sales.
Place: Planet preserve focusing on selling their products and services either through the
lucrative shops or by distributing their products to the departmental stores. Further,
relation with caterers and hoteliers will help the firm to increase more of their sale and
productivity.
Promotion: Promotional measures such as advertisement in the national newspaper and
sales promotion are adopted to attract high consumers. Moreover, for the business class
people, cited firm can focus on giving huge trade discounts which will increase more of
the demand for the pickles, jams, chutneys and mixed fruit juice.

BUYERS BEHAVIOR AFFECTING
CONSUMERS MARKET AND
POSITIONING OF ORGANIZATION
Buyers behavior plays a crucial role as organization have to deliver the best quality
of products in order to satisfy the needs and demands of the consumers. Further,
mentioned company cannot force people to choose their products as it will termed
as a boundation for customers. In order to solve this, mentioned company can
promote their products through different ways as it will attract their mind towards
the organization products and with that cited firm will be able to increase their
productivity and efficiency.
Further, with the increase in competitors, Planet preserve have to give best quality
of products to the customers in order to win their heart. With the help of it, firm will
be able to increase the loyal customer’s base and the firm will be able to make
goodwill in the UK market.
On the other side, positioning is developing a brand image in the eyes of customers.
Planet preserve products like jams, chutneys, pickles will attract the minds of
customers and these segments will be approached through both existing as well as
online medium. Further, cited firm is opting symbolic positioning which is generally
based on value, aims and aspirations of individual customers. Moreover, cited firm is
focusing more on corporate market and for this, firm can send samples of their
products to different hotels so that hospitality venture will make them as supplier
for major products. The same will be served to the customers and both hospitality
and planet preserve will be able to increase the sale.

PROMOTIONAL ACTIVITY
IS INTEGRATED TO
ACHIEVE MARKETING
OBJECTIVESLeslie Zhang adopted simple promotional technique in order to attract the customers towards
their products. Now as mentioned company is exploring to different ways, cited firm has to
develop effective promotional measures in order to create a high and effective brand image
within the market. The promotional measures which company can adopt are as follows:
Aggressive advertisement: Aggressive advertisement is one of the most effective and
efficient measure of promoting products which company must adopt in order to create high
market demand for the product. Further, this measure will develop effective system of
marketing and it includes advertisement through digital medium, print media and radio as
well.
Promoting online: This is the moderns and most effective means of promotion where
competitive market prevailing within the retail industry. Online promotion through tools like
Add words, Search engine mechanism, Social media marketing etc helps the company in
developing high measures of product sales in the competitive market. Further, cited firm can
make Facebook page to target more of the audience and with the help of this organization
will be able to make a loyal customer base for the product.
Sales promotion: This method of product promotion will help the company in enhancing
product sales through effective persuasion of sales executive within the market. This method
will helps in developing high product demand by developing high measures of sales in the
market. Here a employee of the venture will play a crucial role as he will go door to door in
order to sell the organization product and the customers who like the product will purchase it
instantly without any ill will or issue.

INTERNATIONAL
MARKETING DIFFERS
FROM DOMESTIC
MARKETINGBasis Domestic marketing International marketing
Definition It is the production, promotion, distribution,
and sale of goods and service in a local market
It is the production, promotion, distribution,
and sale of goods and services in a global
market.
Languages &
culture
Languages and culture do not affect domestic
market of Planet preserve
It is not easy for planet preserve to adopt
culture of international market.
Govt.
interference
Govt. interference in this condition Planet
preserve has to deal with local Govt. policies
At this level Company has to follow Govt.
policies of other counties, where it wants to
establish
Risk
involved
It also have risk but not as high as
international marketing.
This is subject to high risk for Planet
preserve such as political, foreign exchange
risk, etc.
Level of
competition
Business face less competition at this level. Level of competition is very high because
there is many company which deal in same
type of market.
Expansion In this market company can expand itself to
limited level.
Organization has opportunity to expand
itself throughout the world.

CONT
Basis Domestic marketing International marketing
Familiarity Planet preserve familiar with this market. For become familiar with this market
company has to do some research.
Financial
resources
This marketing requires lesser financial
resources.
In this marketing huge financial resources
are requires.
Market mix In this marketing, the company can have same
policies and strategies.
International marketing requires different
strategies of promotion in different country.
Sharing of
technology
This market have limited technology as
compare to international market
This allows Planet preserve to use and
sharing of other county's technology also.
Distribution
method and
shipping
concern
This market provide facility of fast shipping
with less cost to the company
In this marketing shipping is costly and
company has to follow country restrictions
and important law related to import and
export

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