Marketing Mix, B2B & B2C Buyer Behaviour, Promotional & Marketing Activities, International & Domestic Marketing

Marketing Mix
Leslie's business needs the strategies of marketing mix to expand the
business:
Product- To expand the business she can supply vegetables, dry fruits and
fruit juices at city department store. To compete others she can offer good
quality of fresh vegetables and fruit juices.
Price- Leslie can implement competitive pricing strategies to compete with
others. With the help of competitive prices Leslie can increase sales and
customers.
Place- Leslie can establish her own new physical outlet in city department
store. With the help of physical outlet she can attract more customers and she
can also launch her website.
Promotion- Leslie can use advertisement mediums like TV and radio and she
can also distribute the pamphlets with newspaper.

Marketing mix for B2B & B2C
Marketing Business to Customers Business to Business
Meaning The products and services are provided directly
to the individual customers.
In this category the products and services of Planet
Preserve are marketed to the other businesses.
People Individual customers of Planet Preserve are
involved in this category (Bowie and Buttle,
2011).
Retailer and other companies are involved in this
category.
Product In this customers focus on the products quality
and they purchase products for their own
benefits and usage.
For small retailers the size of the consignment may
be small but they focus on the quality of products.
They buy the products for their own business
purpose.
Price Competitive prices strategies are implemented
in this category and prices does not vary from
customers to customers.
Prices may vary in this category because it depends
on the size of consignment.
Place Customers can approach through physical
stores of Planet Preserve.
In this, to approach other businesses the authorized
agents, websites and head offices are available
(Kerrigan, Fraser and Ozbilgin, 2007).
Promotion Promotion can be done by advertisement
mediums like TV, radio, newspaper and
To attract the other businesses, promotion can be
done through online marketing and by giving

Buyer Behaviour
Basics B2C buyer B2B buyer
Size Customers purchase the products in
small size.
These customers purchase the products in large
consignment size
Decision These type of buyers generally takes
quick decisions and in this emotional
factor also plays a important role in
taking the decision of buying (Abdullah
and Ahmad, 2010).
In decision making process they can take days, weeks,
months and sometimes years to buy the products of Planet
Preserve and they are more task oriented and less
emotional in decision making process.
Numbers Individual customers can be found
anywhere in the city.
These type of buyers are limited in number and usually
they are clustered in small geographic areas.
Relationship The relationship in B2C takes place
after the purchase of product is
completed.
In B2B, buyer mostly purchase the products from trusted
and loyal business.
Use These buyers purchase the products for
their own benefits.
The business buyers are using products for their company.
Motivation Customer buyers are motivated by
style, desire and prestige of the Planet
Preserve's product.
Business buyers can be motivated by raising profitability,
productivity and saving the money (Rudd and Mills, 2011).
Purchase
perspective
The buying decision of customers buyer
are based on the security, status,
The buying decision of these buyers are based on the
reducing cost and enhance productivity.