Coca Cola Company Analysis 2022

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Running head: COCA-COLA COMPANY
Coca-Cola Company
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COCA-COLA COMPANY
Company Analysis
Coca-Cola is a large company that produces, retails and markets non-alcoholic beverages across the world
and has been authorized to act as a single entity (FurtherAfrica, 2019). It was originally invented in
1886 by John Pemberton, a pharmacist from Columbus, Georgia and was used for medicinal purposes. It
was named by John’s shopkeeper, Frank M. Robinson after its major ingredients; coca leaves and kola
nuts. In 1889, the brand was sold to an American businessman Asa G. Candler who officially launched it
at Atlanta and at this time its products were being sold in every union state. From 1960, Coca-Colahad
been making a lot of acquisitions of different firms that include; Minute Maid, a movie studio named
Columbia Pictures, Thums Up which is a cola brand in India, fruit, and smoothie making brand, Odwalla
and in 2007, it acquired Fuze Beverage from Castanea and Lance Collins. Its recent acquisitions are Topo
Chico in Mexica, Moxie (August 2018) and Costa Coffee on 3rd January 2019. The company has a 30.8
percent stake ownership in Coca-Cola Amatil company and a 6.93 percent ownership in the MADE group
(The Editors of Encyclopaedia Britannica, 2020).
Coca-Cola company’s customers purchase more than 1 billion of its products a day globally (Gertner &
Laura Rifkin, 2017). To maintain its position at the top nationally, achieve its missions and continue
thriving in the future, the company has set the following core values to guide them;
1. Quality- to satisfy the best quality of its products, Coca-Cola focuses on the health quality of the
products more than its profits. The company goes for natural sweeteners which are nutritive and
health advantageous, unlike artificial sweeteners that only focus on the sweet taste ignoring the
fact that they contain harmful chemicals to human bodies.
2. Excellence- Coca-Cola works hard to achieve excellence and exceed expectations. Its dynamic
nature has made it the top leading brand in the world. For instance, the company engages in

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COCA-COLA COMPANY
outreach programs to improve people’s lives where it supports agendas such as education and
supporting young talents.
3. Respect- Most importantly, Coca-Cola respects its consumers. One aspect of this is the use of
natural sweeteners to bring out the sweet taste when they could easily use artificial ones. They not
only focus on their profits but also in making a positive difference by protecting people’s health.
4. Integrity- Coca-Cola not only focuses on its gains but also in promoting the communities that
have built it (Porter, Michael E.; Mark R. Kramer, 2018). The company supports
community development projects such as educating children, promoting infrastructural facilities
and developing talents among the youths. It further shows its integrity by the good quality Coke
products to its consumers that are naturally flavored to promote health.
An ethical culture is important in an organization as it improves the work environment and enhances
commitment to work. Coca-Cola has however had a crisis of an unethical culture over the past years
which they have been trying to amend (Knight, 2019). For instance, they have been accused of causing
pollution to the environment and causing water problems in India by using local groundwater. In response
to this, the company implemented the use of eco-friendly machines in their production processes. They
also made attempts to remain water neutral and this improved their efficiency in preserving the
environment. Another ethical issue faced by Coca-Cola was race discriminating against their African
employees where they paid them a lower amount from the American ones for the same amount of work
(Stephanie Mehta, 2019). They, however, corrected the case by paying them a sum of 193 million
dollars which ultimately fixed their reputation. Coca-Cola again sold contaminated products to Africa that
had been rejected in Belgium where they had caused illness on school children. This was yet another form
of race discrimination reported from the company which led to major losses as a lot of consumers
withdrew their stocks and Coca-Cola lost half of its shares (Statman, 470-477).