This presentation discusses the techniques of below the line marketing, integrated promotional strategy for Westfield-Stratford Complex, importance of M Marketing, promotional plan, SMART strategy, objectives, budget, and techniques to evaluate the success of marketing campaign. It also includes references for further reading.

The document contains information on below the line marketing techniques and an integrated promotional strategy for the Westfield-Stratford complex. It includes information on various marketing techniques that can

Marketing and Promotional Strategies for Westfield-

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

This presentation discusses the below the line marketing techniques and promotional plan for Westfield Complex. It covers the benefits of adopting below the line marketing techniques, techniques of below the line marketing, M Marketing, Promotional Plan, SMART Strategy, Budget, Integration of promotional activities into strategy, Techniques to measure the campaign effectiveness and more.

Below the Line Marketing Techniques and Promotional Plan for Westfield Complex

PowerPoint Presentation

This presentation discusses the below-the-line techniques used in the promotional plan for Westfield Complex, including direct mail marketing, door-to-door marketing, and email marketing. It also covers other techniques such as coupons, free/extra product, and loyalty programs. The SMART strategy is introduced, and objectives are set to increase footfalls and expand the market segment. Budgeting and techniques to measure campaign effectiveness are also discussed.

Film and Theatre

Promotional Plan for Westfield Complex: Below-the-line Techniques

This presentation discusses the below the line marketing techniques that can be used to develop brand image and ensure strong brand recognition in the market. It also talks about M Marketing and how it can be used to boost sales and improve revenue. The presentation further explains the steps involved in developing an effective promotional plan and how to integrate promotional activities into a SMART strategy. It also covers the objectives, budget, and techniques to measure the campaign effectiveness.

This presentation discusses the below the line marketing techniques such as direct mail, door to door, and exterior, along with loyalty programs, promotional pricing, and trial use or free samples. It also talks about M marketing and its impact on below the line techniques. The promotional plan development process is explained, along with the SMART strategy and objectives, budget, and integration of promotional activities into the strategy. The techniques to measure the campaign effectiveness are also discussed.

Below the Line Marketing Techniques and Promotional Plan

This presentation discusses the primary techniques for below-the-line promotion and integrated use in promotional strategy. It explains the importance of BTL promotional techniques and how they can help businesses save costs. The presentation explores different BTL techniques such as direct marketing, coupons, sponsorship, and free sampling. It also covers M marketing and its benefits. Additionally, the presentation discusses the development of a promotional plan, integrating promotional techniques into promotional strategy, and SMART objectives. Finally, it explains the technique for measuring effectiveness of promotional campaigns.

Below the Line Marketing Techniques and Integrated Promotional Strategy for Westfield-Stratford Complex

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