Small Business Enterprise

This report focuses on Dance Show Live Ltd, a small business enterprise planning to expand its reality shows business. It includes a profile of the organization, financial performance analysis, recommendations to overcome weaknesses, ways to maintain and strengthen performance, and areas for business expansion.

Small Business Enterprise

Table of Contents
INTRODUCTION......................................................................................................................3
TASK 1......................................................................................................................................3
Producing a profile of business organization ........................................................................3
Comparing the financial performance of Dragons Den with other firm .............................4
TASK 2......................................................................................................................................6
Recommending appropriate actions to overcome the weaknesses ........................................6
Analyzing the ways in which existing performance can be maintained and strengthened....7
Suggesting areas for business expansion................................................................................7
TASK 3......................................................................................................................................8
Giving an assessment of business objectives and plans.........................................................8
Reviewing business plan and suggesting areas where changes are needed...........................9
Preparing an action plan to implement the changes.............................................................10
TASK 4....................................................................................................................................11
Assessing the impact of proposed changes on business and its personnel...........................11
Preparing an plan for the management of changes ..............................................................12
Providing information about the improvements that take place in the business performance
..............................................................................................................................................13
CONCLUSION........................................................................................................................14
REFERENCES.........................................................................................................................15

INTRODUCTION
In the present era, government encourages small business enterprises to come with
their unique ideas and suggestions. For this purpose, government offers funding to the small
business establishment and entrepreneurs to implement their ideas and thereby attain success
in the dynamic environment. The main aim behind such initiate is to raise employment
opportunities and thereby makes contribution in the economic growth and development.
Moreover, GDP and growth of the nation is highly influenced from the employment and
living standard of people. The present report is based on Dance show live Ltd which is
planning to expand its reality shows business. In this, report will shed light on profile of such
shows which can be presented by firm in front of venture capitalists such as Dragon Den.
Hence, report will describe the areas in which business unit can expand by mitigating all the
weaknesses.
TASK 1
Producing a profile of business organization
Name of the business Dance show live Ltd
Owner structure Mr Simon Dibley and Mrs y Vette Dibley are
the main key people of an organization. Both
such directors frame strategies and policies
for ensuring the smooth functioning of
business activities (Dance show live Ltd,
2015). In addition to this, they make
assessment of competitor’s framework and
trend and thereby build framework to achieve
success. Both the directors have 50-50%
shares and take business decisions through
their mutual discussions.
History / background It is private limited company which is
incorporated according to the Companies Act
2006. Its registered office is situated in
England and Wales.
Activities Dance show live Ltd organize and broadcast
reality programs. It has specialization in
making effectual and modernize dance
programs in line with highly developed
world.
Business location The Pines Lisvane Road, Lisvane, Cardiff, S
Glam, CF14 0SF

Comparing the financial performance of Dragons Den with other firm
By conducting SWOT analysis, several strengths and weaknesses of Dance Show live
ltd have been assessed. Company has highly skilled personnel which have ability to perform
business activities in the best possible way. In addition, by taking into account the financial
growth aspect of firm it can be said that strategic and policy framework of company is sound.
On the other side, due to having less experience in such field directors are facing difficulty in
relation to attaining high profit (Storey, 2016). Moreover, in the year of 2014 company has
succeed in attaining break-even point but it failed to generate high profit margin. Hence, for
the enhancement of profit company is required to make changes in the existing strategic
framework.
Strengths
 Strong brand in a niche market
 Better understanding about financial concepts
 Strategic framework for saving start up cost
 Skilled personnel
 Large potential market due to the growing trend of dance or TV shows
Weaknesses
 Lack of promotional activities
 Lack of in number of experienced personnel
 Ineffective vendor relationship
In order to assess its position in against to competitor Dance Show Live Ltd has
conducted evaluation of sales revenue generated in different years. Moreover, sales revenue
is the measure which provides information about the extent to which customers like
entertainment services offered by business organization. Hence, by making assessment of
such aspect business unit can unit can assess its financial performance in against to
competitors.

Financial performance analysis Dance show live Ltd and Dance show production Ltd is
enumerated below:1
Dance Show Live Ltd
Dance show
production Ltd
Year
Sales
revenue
Net
profit
NP
ratio(Net
profit /
net sales
*100)
Growth
rate
Sales
revenue
Growth
rate
Net
profit
NP
ratio
2011 2200 280 13% - 2000 240 12%
2012 2400 350 15% 8.33% 2250 12.50% 320 14%
2013 2650 370 14% 10.42% 2400 6.67% 345 14%
2014 3000 450 15% 13.21% 2680 11.67% 395 15%
2015 3500 550 16% 16.67% 3100 15.67% 450 15%
From the above mentioned table, it has been assessed that sales revenue of Dance
show live Ltd increased from £2200 to £3500 at the end of accounting year 2015. On the
other side, sales revenue of Dance show production was £2000 & £3100 in 2014 and 2015.
Along with this, growth rate of Dance Show Live Ltd also increased significantly from 8.33%
to 16.67%. In contrast to this, growth rate of Dance Show production Ltd is fluctuating.
During the accounting period 2013, growth rate of Dance show production ltd was declined
from 12.50% to 6.67%. This aspect shows that popularity of show is declining to the great
extent. Thus, company needs to design and present dance show in an innovative way. Hence,
by including twists in each episode company can grab the attention level of more customers
and thereby enhance sales revenue (Curran and Storey, 2016). By taking into consideration
all the above mentioned aspects it can be said that financial position and performance of
Dance show live ltd is sound as compared to its rival firms.
Along with this, business unit makes use of both traditional and modern techniques to
promote dance shows. Moreover, Dance Show Live Ltd has placed advertisement on
newspaper and popular magazines to develop awareness among the customers about various
episodes. In addition to this, advertisements are also placed by the firm on social media with
the aim to raise graph of awareness to the significant level. By considering this aspect, it can
be said that marketing and promotional strategies which are undertaken by company is sound.
Further, company has highly skilled and competent workforce who has ability in
relation to performing work more effectively and efficiently. Thus, by performing the

business activities and functions with the help of talented workforce company can enhance its
brand image and profitability aspects (Ellis, 2016). Besides this, latest technological aspects
have been undertaken by firm with the aim to achieve success in the competitive business
environment. Hence, by using propos Dance show Live Ltd can attract more viewers towards
show. Hence, by keeping in mind all such aspects it can be said that strategic and policy
framework employed by firm is sound.
TASK 2
Recommending appropriate actions to overcome the weaknesses
In order to build and sustain competitive edge over others Dance Show Live td is
required to convert weaknesses into strengths. By this, company can attain success to the
significant level. Dance show Live Ltd has undertaken TOWS matrix with the aim to develop
highly strategic and competent framework. On the basis of this aspect, alternatives are
identified by the business organization through the means of examination in relation to
opportunities and threat. Thus, firm makes assessment of opportunities and threats in against
to the strengths and weaknesses. It is the most effectual tools which in turn help in devising
marketing plan in the best possible way. Hence, by taking following actions weaknesses can
be mitigated by firm in an effectual way:
 Maintenance of relationship: Dance Show Live Ltd needs to make focus on
maintaining effectual relationship with vendors. Moreover, without having widened
reach company cannot gain competitive edge over others. In the initial stage, business
unit has provided dance lessons to people through the means of You Tube videos.

Hence, company needs to approach to top vendors who are ready to broadcast dance
show on their TV channel (Smith, 2016). Usually, some TV channels are more
popular which are seen by large number of people as compared to others. In this
regard, by approaching to such channels firm can maximize its revenue and profit
margin.
 Review of competitor’s framework: Lack of proper experience in such industry is
another main weakness of Dance Show Live Limited. In this, to overcome such
weakness company is required to undertake and evaluates the strategies and policy
framework of other successful dance reality shows (Barber, Metcalfe and Porteous,
2016). This in turn develops better understanding of company in relation to type of
changes that require in the existing framework.
 High focus on promotional activities: Dance show Live Ltd requires to lay more
focus on promotional aspects. Company has built up high reputation by uploading
videos on you tubes. Hence, still business unit requires to also placing images of
dance shows on social networking sites such as Facebook, Twitter etc. Moreover, now
frequency in relation to making use of social sites is increased among the people of all
age group with the very pace (Klapper, Biga-Diambeidou and Lahti, 2016). Along
with this, now people take more interest in the dancing reality shows. In this regard,
by developing awareness among the customers business unit can enhance its audience
and profit level to the large extent.
Analyzing the ways in which existing performance can be maintained and strengthened
For attaining success company needs to make effort for maintaining and strengthening
and its current performance level. Hence, by taking into consideration the below mentioned
aspects company can improve and maintain performance level to the great extent:
 Reviewing and revise accounting policies: Dance show Live Ltd needs to make focus
on reviewing and developing better understanding about changing accounting rules
and regulations. Moreover, there are several areas which offer high tax gain or
benefits to the firm (Chell and et.al., 2016). In this, by doing activities accordingly
company can exert control on expenses and thereby enhance profit level to the large
extent.

 HR initiatives: Further, business unit needs to make focus on organizing training and
development session for developing familiarity of personnel with latest technical
aspects. Moreover, there are several props and animations are used by dance shows to
grab the attention level of people. In this way, by enhancing the potential and
competency level of personnel Dance Show Live Ltd can make its show more
popular.
 For enhancing the reputation Dance show Live Ltd needs to invite celebrities in its
show. Moreover, people prefer to see dance shows where celebrities act as judge.
Along with this, company also needs to organize theme based shows for attracting the
large number of customers (Shaw and et.al., 2016). Moreover, different themes
develop the interest level of both existing and potential viewers to the significant
level.
 Besides this, by doing porter five force Dance Show Live ltd can get information
about competitive rivalry as well as bargaining power of buyers and suppliers. In
addition to this, such tool also helps company in evaluating the threats from substitute
service provider and new entrants. Hence, by assessing all such aspects company can
develop competent framework for future and thereby would become able to attain
success.
Suggesting areas for business expansion
Expansion planning or practices are highly required for the maximization of both
productivity and profitability. In this, company can survive in the competitive business arena
only when it expands business operations and functions by grabbing the opportunities that are
available in the market. Hence, Ansoff matrix is the most effectual too which in turn helps in
making suitable expansion decision. Penetration, diversification, market and product
development are the main four quadrants which in turn helps company in expanding the
business operations in an appropriate manner.

Diversification: There are mainly two kinds of diversification namely related and
unrelated. Hence, by employing related diversification strategy Dance Show Live Ltd can
expand its business. Moreover, low level of risk takes place when company operates in the
similar industry (Ketokivi, 2016). For instance: By making small budget film company can
enter in the film industry. In this way, by entering in the film industry company can improve
its brand image. Moreover, usually customers are encouraged to view the film of their
favorite producer. In this, sales revenue of firm can be increased to the great extent.
Market development: By developing the new market for dance shows company can
enhance its customer base and thereby monetary aspects (Klapper, Biga-Diambeidou and
Lahti, 2016). For instance: By broadcasting such show in different languages Dance Show
business unit can widen its reach.
Hence, by employing both such strategies company can make improvement in its
financial and non-financial aspects.
TASK 3
Giving an assessment of business objectives and plans
Each and every activity of the business need to be taken to
operate effective functions within Dance Show Live Ltd. In this context, they can easily make
high profits and effective results through operate various functions. They can motivate and
satisfy customers through generates high revenue through operating various activities
(Vanevenhoven and Liguori, 2013). Hence, they can easily lead with various management
activities through generating high profits at workplace. However, in this time the cited firm

needs to make plans followed by company. Following are elements include in to make
effective plan at workplace:
Creativity and innovation: In order to maintain business operations, Dance Show Live Ltd
needs to make creativity at workplace (Bridge, 2013). In respect to this, they can take roles
and responsibility for overcome business issues within the business environment. Hence, the
cited firm can easily lead with management at workplace. With taking company conditions,
the cited firm can make high profits and effective results. Hence, they c an lead with different
operations and business functions. In this aspect, they can easily make effective results at
workplace through innovation (Wilson and Post, 2013).
Honesty: Dance Show Live Ltd has various objectives to operate their functions in effective
manner. In respect to this, workers and clients need to make loyalty towards the company.
Hence, it can attain to the best quality products and services at workplace (Peters and
Naicker, 2013). It will also assist to manage business functions and operate activities and
actions to select various activities at workplace. In addition to this, the firm can easily
develops positive outcomes at workplace.
Training and development: In Dance Show Live Ltd plan, need to give proper training to
their employees to operate effective functions. In this aspect, they can take positive outcomes
and effective results through operating business outcomes (Greene and Greene, 2014). Hence,
the business can achieve their targets and profitability within the business environment.
Reviewing business plan and suggesting areas where changes are needed
Dance Show Live Ltd determines their profitability to operate business functions. In order to
make plan, the cited firm need to make high profitability and effective results through
generates high values. In this aspect, they have to overcome business issues to operate
effective functions (Kerlin, 2013). Hence, the firm can support to their functions in effective
manner. Following elements includes in current business plan to operate effective functions:
Reviewing the business plan: To change in plan, Dance Show Live Ltd needs to make
effective results. They have to make profitability they have to develop business
outcomes and their results to generate effective outcomes (Dimitratos, Liouka and
Young, 2014). Hence, they can make changes to operate effective planning to operate
various operations at workplace.

Developing international contracts: To gain competitive advantages, Dance Show
Live Ltd can make their contract with international business. In this context, they can
take high revenue and positive outcomes to generate goodwill at workplace (Storey,
Keasey and Wynarczyk, 2016). Thus, they can take positive results to make and
generates effective results. In addition to this, it assists to create global recognition to
operate functions.
Permitting physical resources Dance Show Live Ltd needs to develop their plan to
make physical stores at workplace and various parts. It will assist to generate high
revenue and profitability within the market (Legg, Laird and Hasle, 2014).
Preparing an action plan to implement the changes
With changes in workplace outcomes, Dance Show Live Ltd needs to make changes in their
existing performances for example enhance shows, attract potential customer, etc. Hence,
they can lead with various aspects of the business through generate high revenue. The cited
firm needs to make plan to prepare and execute to achieve objectives and goals (Murphy,
Murphy and Leonard, 2016). In this context, plan has been made which are as follows:
Factors Action
Reviewing the plan In order to make plan, first step is to meet
with business objectives to determines
effective operations. Hence, Dance Show
Live Ltd need to review their plan to
maximize productivity of their shows.
(Bakar, Mahmood and Ismail, 2015).
Evaluates the proposed changes Once the cited firm determine their
objectives, they have to make plan to develop
business functions in different areas. In this
context, Dance Show Live Ltd requires to
assess positive and negative impact on the
business operations (Peters and Naicker,
2013).
Assessment of priorities of jobs After determine positive and negative impact,
the chosen enterprise need to make priorities
for each and every job at workplace. Hence,
they can easily lead with management and
outside areas of the company. To manage
positive results at workplace, Dance Show
Live Ltd have to assign job to their
employees according to qualification and
interest areas (Vanevenhoven and Liguori,
2013).
Human resource management It is very essential to manage business

functions through human resource. Thus,
Dance Show Live Ltd need to motivate their
employees to generates high revenue and
profitability at workplace. In this aspect,
every manager of the firm can assess roles
and responsibility towards their members
(Storey, Keasey and Wynarczyk, 2016).
TASK 4
Assessing the impact of proposed changes on business and its personnel
There is several changes in the firm, which assist to protect and
generates positive impact on the company. Thus, they have to make different changes to
make positive environment. They are as follows:
 Enhance revenue at workplace: Proposes changes take place in Dance Show Live Ltd
aim to enhance profitability at workplace. Hence, they can assist to attract potential
customers at workplace (Storey, Keasey and Wynarczyk, 2016). Thus, the company
can make high sales through they can attract customers and increase revenue within
the enterprise. The chosen organization can easily make high results and positive
results within the firm. Further, it creates effective working environment for the
business.
 Worldwide acknowledgement: Through proposed changes, Dance Show Live Ltd can
make effective functioning. It will assist to generate positive results to acknowledge
worldwide (Dimitratos, Liouka and Young, 2014). They can attract various customers
and enhance market share price and increase goodwill. International policies also take
important place which make effective results within the firm. Hence, they can attract
various customers to make worldwide acknowledgement to generate positive
outcomes and enhance profitability. The company can take responsibility to measure
business performances and profitability to make effective results (Storey, Keasey and
Wynarczyk, 2016).
 Enhance goodwill: With the help of proposed changes, Dance Show Live Ltd can
meet with high goodwill at workplace. In respect to this, they can formulate positive
outcomes which assist to manage functions and profitability. In addition to this, firm

can also meet with new customer to protect the environment (Bakar, Mahmood and
Ismail, 2015).
 Individual acceptance: In order to make profitability, the cited firm take initiatives for
each and every individual through accept every member participation. Hence, they
can easily lead with profitability and generating high revenue towards the business
operations. Further, they can enhance operations through invest more money in
different areas (Dimitratos, Liouka and Young, 2014). Thus, Dance Show Live Ltd
can easily take responsibility to measure their business performances and profitability.
Preparing an plan for the management of changes
For Dance Show Live Ltd, it is very important to implement
changes to make high profits and effective results. Hence, they can make profits in high
amount and take responsibility to overcome business issues areas (Vanevenhoven and
Liguori, 2013). In respect to make changes, effective plan need to accomplish targets and
goals. It helpful to make smooth functions through generates various effective plans in the
company. Various elements need to take changes at workplace. They are as follows:
 Financial resources at workplace: It is very essential to manage business functions and
actions. With the help of financial fund and resources Dance Show Live Ltd can take
effective results and enhance operations (Bakar, Mahmood and Ismail, 2015). It
makes high profits through deliver effective functions. As results, Dance Show Live
Ltd assist to manage their operations and activities to generates high profits and
positive results. Hence, they can support to each and every activity of the company.
Further, the cited firm needs to maintain financial resources to create high profits.
Financial resources are always assist to maintain business profits through determine
various roles and responsibility (Murphy, Murphy and Leonard, 2016). In addition to
this, Dance Show Live Ltd can also lead with different positive outcomes which can
be done through deliver effective results and take high roles and responsibility to
operate functions.
 Human resource management: In order to maintain human resources, Dance Show
Live Ltd can easily manage their resources at workplace. Proper management requires
taking effective results and taking positive environment results (Storey, Keasey and
Wynarczyk, 2016).. Hence, the company can maintain their functions and profitability
to operate positive outcomes and results. In addition to this, appropriate changes

within the business can lead to management of HR at workplace. The cited firm can
also distribute responsibility and assign duty accordingly to manage business
outcomes. Hence, they can make effective results to operate business results. As
results, the organization can easily achieve their targets and effective results to
generate high revenue within the business. When the company assigns roles and
responsibility to each member separately, they cannot fail to maintain business
functions in effective manner. Thus, the cited firm can easily lead to take effective
results of profits (Vanevenhoven and Liguori, 2013).
 Undertake technology encouragement: In order to maintain business profits, the cited
firm needs to use high and effective technology at workplace to attract t various
customers. When Dance Show Live Ltd use advance technology, they can easily
attract potential customers to operate business functions and effective results at
workplace (Dimitratos, Liouka and Young, 2014).. They can deliver services at
workplace as soon as possible through making effective results; hence, the cited can
take responsibility to maintain and creates positive outcomes. Hence, the firm can
operate effective functions and achieve high profits. With the help of latest
technology, the chosen business can make effective results to maintain profits and
high revenue at workplace. In addition to this, the business can set their goals and
targets through generate high revenue to maintain business profits to develop positive
outcomes at workplace (Bakar, Mahmood and Ismail, 2015). Hence, Dance Show
Live Ltd can take high revenue through maintain and take business outcomes within
the business.
Providing information about the improvements that take place in the business performance
It is very important to maintain business functions and their roles and responsibility. In this
context, the cited firm needs to maintain operations at workplace (Storey, Keasey and
Wynarczyk, 2016). In addition to this, the chosen enterprise can lead with different activities
and actions to deliver positive outcomes. Hence, Dance Show Live Ltd can support each and
effective functions to generate high profits. In addition to this, it is also important to manage
each and every activity to create effective results. The cited firm should take time to
accomplish each and every activity to generate high revenue and profitability within the
business. It will also helpful to maintain competitive advantages to attain various objectives
(Vanevenhoven and Liguori, 2013).. These can be done from activities with time frame
underneath:

Activities Time frame
Improvements in business Time frame for makes objectives
Increasing stores Within 2 years
Innovate business improvements Within 1 and half year
Connect with international organization Within 6 months
Increase websites and online portals Within 8 months
Maintain business outcomes Within 15 months
Enhance operations Within 3 months results (Storey, Keasey and
Wynarczyk, 2016).
Table 1: Activities to meet within time frame
CONCLUSION
From the above report, it has been concluded that Dance Show Live Ltd has several
strengths and weaknesses. Hence, by taking suitable measures business unit can enhance its
reputational aspect to a great extent. Besides this, it can be revealed from the report that by
using diversification and market development strategy Dace Show Live Ltd can explore its
business operations and functions. It can be seen in the report that by making focus
promotional aspects or activities company can attain success to the large extent. In addition to
this, tradition session will also help company in offering better services to the viewers. In this
way, such changes will offer high level of benefits to both organization and its personnel.
Along with this, it also has been articulated that by making continuous monitoring of
business performance business unit can find out deviations. Thus, by taking correcting
measure or action Dance Show Live Ltd can fulfill its aims and objectives.

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Online
Dance show live Ltd. 2015.[Online]. Available through: <
https://beta.companieshouse.gov.uk/company/08219451/filing-history>. [Accessed
on 23rd January 2016].