Assignment On International Marketing Of King Su Technologies

Added on -2020-02-12

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INTERNATIONALMARKETING
EXECUTIVE SUMMARY The business activities which expands the companies to flow their goods and services tothe people in two more two countries is known as International Marketing. King SuTechnologies (KST) is a Hong Kong based smart phone manufacturing company. Thisorganization want to enter in the international market and they decided to start with India. Thisreport covers the various analysis including Environmental analysis, Competitive analysis,etc.The various strengths and the areas of improvement are mentioned in it. In this report, differentmarket entry strategies are discussed and also suggest the appropriate strategy for the company.It also includes the policies of Indian government related to the businesses.
Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1ENVIRONMENTAL ANALYSIS.............................................................................................1COMPETITIVE ANALYSIS.....................................................................................................4COMPETITION..........................................................................................................................7...................................................................................................................................................7MARKET ENTRY STRATEGIES.............................................................................................7CONCLUSION AND RECCOMENDATION:..............................................................................8REFERENCES..............................................................................................................................10
Illustration IndexIllustration 1: Market share of Indian smart phones........................................................................7

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