Communication Process in Advertising and Promotion

TASK 1

Communication process that applies
to advertising and promotion

Organization of the advertising and
promotions industry
Principle parties include;
 Advertising agencies
 Client
 Media suppliers
 Supplier of other promotional
materials

Advertising agencies
Organizations/individual distributing advertising
products to clients
Activities include
 Planning campaigns for advertisement and
promotion
 Buying and scheduling of media
 Buying and integration other promotional
materials.
Agencies aid advertisers towards suitable
media selection followed by contacting them to
buy the media.