Marketing Principles

Marketing Principles

Task 4 Be able to use the marketing mix in different contexts
4.1 Plan marketing mixes for two different segments in consumer markets
Defining marketing mix
Marketing mix refers to the tactics and actions which is being used by the
company to promote the product into the market.
It comprises of 7 P's that are realted to the marketing:
 Product
 Price
 Place
 Promotion
 Physical evidence
 People
 Processes
The new product that is launced by the Halo foods is the Chocolate cereal basrs for the childrens and low fat
cereal bars for the young people.

Contd...
Marketing mix Children segment Family segment
Product Halo food can also introduce
different flavour of Chocolate cereal bars
for them.
They can modify the offering by
making healthy bars of Cereals. That
cna be related to low fat cerelas bars.
Price The price of the Chocolate cereal
bars must be not so high as this will
increase the customer base.
The prices may be moderate a they
spend over the healthy products to
stay healthy.
Place The product can be made available
over the different outlets. So that it
can be obtained in a easioer form.
Cereal bars should be made available
over the single place.
Promotion Endorsements of the Chocolate
cereal bars can be done with the help
of kids favourite cartoons.
Cereal bars of Halo foods can be
promoted with the help of the
celebrities.

Conclusion
Hence, the marking mix will help Halo Food to make the
offering to the large number of customers.
Along with this, Halo food adopt the different ways through
which the business can be expanded over the larger scale.