This presentation discusses the role of personal selling in supporting the promotional mix in sales planning. It explores the methods of promotional mix used by British Gas, such as personal selling, direct marketing, and sales promotion. It also highlights the importance of personal selling in creating awareness, explaining product features, and gathering market information. Additionally, the presentation compares buyer behavior and decision-making processes in different situations and discusses the roles of the sales team within the marketing strategy. The features of the product, target customers, potential competitors, proposed price, and methods of promoting the product are also covered.